Creating a culture
Design an Optimal Environment to
Create and Execute New Ideas
5 lessons from my new book
Lesson 1: Your work life (remote or otherwise) is
a series of spaces.
These spaces interact to make new ideas
either possible or improbable.
Lesson 2: How others interact with a corporate
environment lets new ideas in or keeps them out.
Consultants, futurists, evangelists, interns and visitors
can all contribute ideas that move in and out of a
business like a permeable barrier.
Lesson 3: Innovation work is not done
by innovative people.
The production of new ideas is not limited to a
particular ‘type’ of person.
There are good or bad conditions for those ideas to
be expressed openly.
Lesson 4: Ideas behind open source software
affect how innovation work
has been framed in the last 20 years.
From open innovation to week notes how we talk
about innovation work in public hides
a more precarious situation of under-investment
and mass closures of dedicated R&D work.
Lesson 5: Financial markets have deeply impacted
innovation work, its framing, its presentation
and its replicability.
Venture capital and the startup economy
have commodified the production of new ideas
making it easier for a corporation to artificially
recreate within its walls without actually
disrupting its culture.