1. What is Design?
Brian Ling ~ 16 Aug 2008

2. What is Design?
“Good design is good business” ~ Thomas J. Watson
“What sells is a good design” ~ Stefano Giovannoni
“Design is implicit and unifying” ~ Lee Green
“73,900,000” ~ Hits on Google
“Design is Dead!” ~ Philippe Starck

3. Changing Role of Design
“Design unifies everything we do” ~ Lee Green

4. Changing Role of Design
So…We are in the midst of a price war.
Rule 1: You can’t beat WalMart on price or China on cost.
Rule 2: See Rule 1.
~ Tom Peters, Auckland, 30 March 2005

5. Changing Role of Design
Falling prices of computer chips = falling prices of
everything ~EuroRSCG
Computers move faster than people.
~Image Source Intel Website