HOW TO BE A (FILL
IN THE BLANK) SUPERSTAR ? March 10, 2009 | by Brian Ling (DesignSojourn.com)

Or… Or How to Build
your Personal Brand by Blogging?

What is a Brand? “A
Brand is a Collection of Perceptions in the Mind f the Consumer” Mi d of th C ”

What is a Brand? A
360 Degree Experience 360 360°

What is a Brand? “Every
Starbucks store is carefully designed to enhance the quality of everything the customers see, touch, hear, smell or taste…” Howard Schultz, CEO

Why Brand You? Why Should
You Care?

Why Brand You? “Welcome to
GLOBALITY” (A hyper competitive environment where we are competing with h ii i h i ih everyone from everywhere for everything ~ BCG, 2008)

Why Brand You? It is
becoming increasingly difficult to find and hire great talent d hi tt l t

Why Brand You? We Live
in a Democratic Internet Landscape

Why Brand You? People Now
Focus on Quality

Why Brand You? There Will
Always Be Someone Better Than You!

Why Brand You? Good News:
Good is Perceived

Why Brand You? Therefore to
differentiate, YOU need to also be b a BRAND!

Why Brand You? So if
you were a brand, how would people experience th i ti with you? i their time ith ?

Why Brand You? Think of
one Keyword that best describes You? Y?

Why Brand You? Now create
your 360˚ Experience! Clothes Your Objects 360 360° Hair Style Blog Content Blog Design Writing Style Colors

Why a Blog? You are
your Blog, Your Blog is You

Why a Blog? Just like
you, a blog is always in BETA Source: www.tompeters .com

Why a Blog? Design Sojourn:
Version 1.0 (Nov 2005)= Blah Blah Blah… Version 2.0 (2006-7)= Went to the Darkside Version 3.0 (2007-8)= Came Out (of the Closet) Version 4.0 (2009)= My Brand ( ) y

Why a Blog? Your “Physical”
Presence on the Internet

Why a Blog? A blog
is your “Home Base” Home Base

Why a Blog? A Good
Blog Brand is : Authentic Meaningful Relevant Engaging

Building Brand You Plan your
Strategy 1. Managed Exposure 2. Build Relationships 3. Earn Trust and Gain Credibility 4. 4 Become an Authority 5.

1. 1 Plan Your Strategy
Your Vision and Mission in Life Why do you Blog?

1. 1 Plan Your Strategy
Find your Niche Where do you want to WIN?

1. 1 Plan Your Strategy
Write your Elevator Pitch “DT is a Multi disciplinary Industrial Design leader that DT Multi-disciplinary specializes in strategic design and product realization programs that drives successful brands and businesses” businesses

1. 1 Plan Your Strategy
SWOT Analysis Strengths Weaknesses Opportunities Threats

1. 1 Plan Your Strategy
What is your Personal Brand Tag Cloud? Source: cloud.li

2. 2 Managed Exposure Choose
the Right Domain Name Design Sojourn.com D i Sj TDOET.com

2. 2 Managed Exposure Consistent
Visual Identity – Design Sojourn

2. 2 Managed Exposure Consistent
Visual Identity – Design Sojourn

2. 2 Managed Exposure Consistent
Visual Identity – BL.com

2. 2 Managed Exposure Consistent
Visual Identity - Portfolio

2. 2 Managed Exposure Consistent
Visual Identity – TDOET.com

2. 2 Managed Exposure Consistent
Visual Identity - Twitter

2. 2 Managed Exposure Map
your “Personal Brand Pillars” DD Yanko Design TDOET.com TDOET com Me (DS.com) Twitter/ BL.com Authority Plurk FB Relationship Creditability

2. 2 Managed Exposure Manage
your Exposure to create a “Picture” of your “V i ” on the Web f “Voice” th W b

3. 3 Build Relationships Connect
with other People in your Niche Source: www.freelancewritinggigs.com

4. 4 Earn Trust &
Credibility Give (Comment, Write, Contribute) to Receive

5. 5 Become an Authority
It’s not about getting millions of visitors or followers to your Blog Becoming an Authority is about achieving ownership of your Niche and its Keywords

5. 5 Become an Authority
Google the Keywords in your Niche

Parting Shots Don’t be Seduced!
Source: bytelove.com

Parting Shots Learn the Tools
and understand how they work Source: www.aoddesign.com

Parting Shots Offline is the
new Online

THANK YOU! Slides on www.designsojourn.com
| brian@DesignSojourn.com