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What is a Brand? “Every
Starbucks store is carefully designed to enhance the quality of everything the customers see, touch, hear, smell or taste…” Howard Schultz, CEO
Why Brand You? “Welcome to
GLOBALITY” (A hyper competitive environment where we are competing with h ii i h i ih everyone from everywhere for everything ~ BCG, 2008)
Why Brand You? It is
becoming increasingly difficult to find and hire great talent d hi tt l t
Why a Blog? Design Sojourn:
Version 1.0 (Nov 2005)= Blah Blah Blah… Version 2.0 (2006-7)= Went to the Darkside Version 3.0 (2007-8)= Came Out (of the Closet) Version 4.0 (2009)= My Brand ( ) y
1. 1 Plan Your Strategy
Write your Elevator Pitch “DT is a Multi disciplinary Industrial Design leader that DT Multi-disciplinary specializes in strategic design and product realization programs that drives successful brands and businesses” businesses
4. 4 Earn Trust &
Credibility Give (Comment, Write, Contribute) to Receive
5. 5 Become an Authority
It’s not about getting millions of visitors or followers to your Blog Becoming an Authority is about achieving ownership of your Niche and its Keywords