Swachh Bharat or Swachh Bharat Abhiyan (Hindi: स्वच्छ भारत अभियान, English: Clean Indian Mission) is a national level campaign by the Government of India, launched on 2 October 2014. As a creative participants, we at DesignShastra took an initiative where students were asked to ideate the concepts for the Mascot design for Clean India mission. The exercise duration was 6 hours. Along with exploring the possibilities for the Clean India Mascot, the purpose of the exercise also included honing student’s skills in character design and form visualization. The idea of sharing this exercise is to contribute to the Clean India Mission in a unique way. May this inspire other creative minds and lead to a successful execution of the initiated mission.

1. A class-room exercise to
explore possibilities of
MASCOT
for Swach Bharat - Clean India mission
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Why?
Swachh Bharat or Swachh Bharat Abhiyan (Hindi: व छ भारत
अ भयान, English: Clean Indian Mission) is a national level
campaign by the Government of India, launched on 2 October
2014.
As a creative participants, we at DesignShastra took an initiative
where students were asked were asked to ideate the concepts for
the Mascot design for Clean India mission. The exercise duration
was 6 hours.
Along with exploring the possibilitiesfor the Clean India Mascot,
the purpose of the exercise also included honing student’s skills in
character design and form visualization.
About Mascot
Mascots are branding elements that can help people better
remember your company and products.
Mascot helps to:
• Understand product / message benefits
• Remember the name / Institution / Organization
Often based on people, animals, or objects, mascots enable target
audience to better identify, remember, and understand company
and products.
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3. Student Ideation
Students started with listing down what India means to them,
collage or mind Map to look out for clues to select the character
for the mascot design. Focus was on cleanliness and Indian-ness.
Some of the images which students collected to form the collage
can be seen below.
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Dust Bin , broom , Dusting Cloth and Indian elements like
bindi, bangles, Lungi, Shoes were explored by students who
started exploring various ideas.
Every student of DesignShastra got involved to find the right
character, doodling, finding making iteration to find the right
Mascot for clean India.
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‘Dustu’ - Dustbin as Mascot
One of the DesignShastra student explored the possibility to
convert Dustbin as a mascot for Clean India mission.
The concept was further refined by sketching variations and by
clay 3D model of concept selected by him.
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5. ‘Super-Broom’ as Mascot
A broom is an useful tool to clean the surrounding and also well-
known to everybody. This makes a broom one of the candidate
for exploration as a Mascot for Clean India Mission.
The concept was further refined by sketching variations and by
clay 3D model of concept selected by him.
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‘Golu’-an elephant as Mascot
Golu – an elephant; named mainly because of his spherical form,
was also conceived as one of the possible mascot for Clean India
Mission. Idea is that Golu can use his trunk as a water hose to
wash of dirt and thus clean India.
The concept was further refined by sketching variations and by
clay 3D model of concept selected by him.
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Peacock as Mascot
One of DesignShastra student visualizeda Peacock our national
animal transformingitself to become broom.
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Fly as Mascot
A different take. Why fly you ask – the student who
conceptualizedthis says a Fly who is most of the times irritates
and spreads diseases decides to live a better life. By becoming a
mascot of clean India it wants to be rememberedas the icon of
cleanliness.
Yes, I know what most of you are thinking… but hey, you have to
agree you will remember Fly with a broom for a long time. After
all, spotting flies will be harder when we finally clean India – why
not remember fly as a mascot for cleanliness and also as a
reminder of the consequences if we don’t start cleaning.
Why clay modeling?
Making a 3D Model in clay helps transformationof ideas from a
sketch to 3D object. It helps improvingvisualization . The process of
3D generation helps to clear the grey areas of sketch.
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9. www.DesignShastra.com
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More explorations…
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"Creativity is contagious, pass it on"
- Albert Einstein
DesignShastra
DesignShastra is a an Institute which gives a perfect foundation to
Design aspirants. DesignShastra's Introduction to Design - course
is mentored by the IDC IIT BOMBAY Alumni and Industry
professionals. The emphasis will be on teaching Design Thinking.
Feel free to share your feedback and views.
Email: info@designshastra.com
call : +91 830 860 65 65
Thank you…!!!
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