TM                                     =Rise and Fall of Fabless StartupsNew Model for IP/ASSP CollaborationMarc Miller Sr...
Rise and fall of fabless startups   A consistent decrease in the number of fabless startups established since 2000.   20...
1990s: Growth driven by new fabless model                             FABLESS BUSINESS          COLLABORATION         IP  ...
I want to leverage my IP to create an ASSP business                                             ASSP Volume Business    IP...
Your Idea, Your ASSP  Obstacles… Standard Cell approach                      Time to Profits   –   Time-to-Market       ...
Should you partner with a large FPGA company? So….FPGA solution:   – But will they co-develop, co-promote, distribute you...
Your Idea, Your ASSP  What’s missing? Powerful, flexible silicon platform with Zero NRE Strong manufacturing, marketing...
How do you make the leap to an ASSP business?             2012: ASAPA new business model for IP companies                 ...
Spacetime 3D architectural platform                      Spacetime Advantages vs. FPGA                            FPGA    ...
Integrated design system          Synthesis        Verilog/VHDL                           SDC Timing                      ...
Powerful, flexible with Zero NRE                400K LUTs…4M Gates                5.5 Mbytes memory                48 S...
Branding
Branding, Marketing         www.tabula.com   Tabula website highlights partners
Branding, Marketing, Selling         Global sales network
Marketing machine with minimum investment Product brief, datasheet, posters Board Press release and website Sales trai...
Interlaken to Ethernet bridge family                       250 Jumbo Packets On-Chip                            No DDR nee...
Ternary Search Engine                        IPv4, IPv6, DataFlow                        1M Exact Match Table
Partnering with Tabula is easy             www.tabula.com
IP + ASAP = A new platform for ASSPs                           Innovative partnerships will lead to the next wave of growt...
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Rise and Fall of New Fabless Startups => New Model for IP/ASSP Collaboration

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Rise and Fall of New Fabless Startups => New Model for IP/ASSP Collaboration

  1. 1. TM =Rise and Fall of Fabless StartupsNew Model for IP/ASSP CollaborationMarc Miller Sr. Director MarketingDecember 7, 2011
  2. 2. Rise and fall of fabless startups A consistent decrease in the number of fabless startups established since 2000. 2011 reported the lowest number of fabless companies founded since 1981. Fabless companies by year founded Founded 2000 $200M 2010 Tech Bubble Bursts Founded 1995 $400M 2010 Founded 1998 $1B 2010 Founded 1995 $3B 2010 TSMC Founded FSA (Now GSA) Founded High NRE Cost Founded 1991 Founded 1993 $7B 2010 $3B 2010 Source: GSA; Note: Year founded for a number of fabless companies could not be found which may affect results.
  3. 3. 1990s: Growth driven by new fabless model FABLESS BUSINESS COLLABORATION IP + MODEL PRODUCES SUCCESS = Jen-Hsun Huang TSMC 2010 Revenue:Founded Nvidia in 1993 Founded in 1987 $3.3 Billion $9B Market Cap + Wilf Corrigan $1M Investment
  4. 4. I want to leverage my IP to create an ASSP business ASSP Volume Business IP Startup Intellectual Property My company has great ? IP Technology I know technology and trends Great Engineers My company has great designers
  5. 5. Your Idea, Your ASSP  Obstacles… Standard Cell approach Time to Profits – Time-to-Market P R Time to Volume – Standards are in flux O F Time to Market REVENUE – I TIME $50M is too much T – $5M is too much Design Starts Stable Volume End of Life – $500K is too much First Financial Customer Returns Ship $50M $5M $500K Not Very Practical
  6. 6. Should you partner with a large FPGA company? So….FPGA solution: – But will they co-develop, co-promote, distribute your chips? – Who sets the prices? Are the prices competitive? Selling Co-develop Pricing Large FPGA IP Startup What’s the revenue model?
  7. 7. Your Idea, Your ASSP  What’s missing? Powerful, flexible silicon platform with Zero NRE Strong manufacturing, marketing & sales partnership Aggressive pricing at 1 unit or 100K units & great revenue model And a rapid sequence of products…
  8. 8. How do you make the leap to an ASSP business? 2012: ASAPA new business model for IP companies ASSP Volume Business Tabula’s ASAP Program IP Startup + ? =
  9. 9. Spacetime 3D architectural platform Spacetime Advantages vs. FPGA FPGA Tabula 5.0 3.0 2.5 2.0 Memory Logic Memory Price/ Density Density Throughput PerformanceUnmatched capabilities at volume price points
  10. 10. Integrated design system Synthesis Verilog/VHDL SDC Timing Constraints Placement Routing Database (TCL –based) Config Writer Timing Engine (Primetime Compatible) Bitstream Familiar design flow
  11. 11. Powerful, flexible with Zero NRE  400K LUTs…4M Gates  5.5 Mbytes memory  48 SerDes, 920 Parallel I/O  Less than $200 Your RTL Bitstream Your ASAP configuration file >>>
  12. 12. Branding
  13. 13. Branding, Marketing www.tabula.com Tabula website highlights partners
  14. 14. Branding, Marketing, Selling Global sales network
  15. 15. Marketing machine with minimum investment Product brief, datasheet, posters Board Press release and website Sales training material Price list
  16. 16. Interlaken to Ethernet bridge family 250 Jumbo Packets On-Chip No DDR needed
  17. 17. Ternary Search Engine IPv4, IPv6, DataFlow 1M Exact Match Table
  18. 18. Partnering with Tabula is easy www.tabula.com
  19. 19. IP + ASAP = A new platform for ASSPs Innovative partnerships will lead to the next wave of growthNumber of ASAP Companies Founded 2000 IDM FABLESS $200M 2010 Tech Bubble Bursts Founded 1995 $400M 2010 Founded 1998 $1B 2010 Founded 1995 $3B 2010 TSMC Founded FSA (Now GSA) Founded High NRE Cost Founded 1991 Founded 1993 $7B 2010 $3B 2010

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