All roads lead to IP (Commercialization)

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Since the birth of RMM in 1995, Semiconductor IP activities had grown from a pure R&D initiative into a significant factor of many SoC project budget.
For the last 25 the major growth of the SIP market was driven by Microprocessor, Memory and I/O vendors.
In recent years the landscape of SIP is changing and new horizons appear brought by new IP vendors representing variety of business models.
In this panel discussion, each of the speakers will have 5 – 10 minute to present its SIP commercialization practice and vision.
The second half of the talk will be dedicated for 3 – 4 questions that should be answer by each of the speakers, allowing the audience to evaluate the different opinions.


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All roads lead to IP (Commercialization)

  1. 1. IP-SOC 2011Panel - ALL Roads leads to IP(Commercialization) DAY 1: Wednesday December 7, 2011
  2. 2. Panel: Speakers Philippe Quinio Kurt Shuler Mark Ma Gabriele SaucierSTMicroelectronics Director of Marketing MBA, Founder CEO Arteris Jiatao Industrial Design And Reuse Omri Raisman Rosetta IP
  3. 3. Goal :Align IP Business Practices with IP market needs and trends
  4. 4. Panel Agenda :1. Omni Overview – by each of the Speakers2. Q&A session – by Moderator and Audience
  5. 5. All roads lead to IP (Commercialization) Omri Raisman RosettaIP Philippe Quinio Kurt Shuler Mark Ma Gabriele SaucierSTMicroelectronics Director of Marketing MBA, Founder CEO Arteris Jiatao Industrial Design And Reuse
  6. 6. Q&A
  7. 7. Global Markets• Do you see a specific market that is more important that other for IP commercialization ?• Any suggestion for how to improve IP protection for the benefit of customers and vendors ?
  8. 8. Business Models• Today most of the business is done base on License fees and Royalties, what are the business model going to look like in the future ?• Many IP vendors refrain from providing Services, is it going to change ? Why ?
  9. 9. Research and Development• What is the difference in ROI between Developing IP Core and ASIC or ASSP ?• Have we reach the goal of 75 - 80 % Reuse (RMM) ? What can be done differently ?
  10. 10. Misc.• ...?
  11. 11. Thank You !

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