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All roads lead to IP Commercialization


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Since the birth of RMM in 1995, Semiconductor IP activities had grown from a pure R&D initiative into a significant factor of many SoC project budget.
For the last 25 the major growth of the SIP market was driven by Microprocessor, Memory and I/O vendors.
In recent years the landscape of SIP is changing and new horizons appear brought by new IP vendors representing variety of business models.
In this panel discussion, each of the speakers will have 5 – 10 minute to present its SIP commercialization practice and vision.
The second half of the talk will be dedicated for 3 – 4 questions that should be answer by each of the speakers, allowing the audience to evaluate the different opinions.

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All roads lead to IP Commercialization

  1. 1. IP/SoC 11 Panel All roads lead to IP Commercialization Gabriele Saucier Design And Reuse
  2. 2. IP commercialization related to support and sales channels? <ul><li>Related to the type of IP vendor and support requirements </li></ul><ul><li>Individual independent IP providers </li></ul><ul><ul><ul><li>Direct sales </li></ul></ul></ul><ul><ul><ul><li>REP network with first level of support? </li></ul></ul></ul><ul><ul><ul><li>Overall Support comes back to the provider </li></ul></ul></ul><ul><li>Clustered IPs sales forces with a common representative (Cast,.. ) </li></ul><ul><li>IP based Design centers </li></ul><ul><ul><li>IP sales embedded in a design /support service sales </li></ul></ul>
  3. 3. Clustering and the Third Party Programs <ul><li>IPs often appear as an Added value for a primary target sales </li></ul><ul><li>Super library for EDA vendor </li></ul><ul><ul><li>Synopsys, Cadence </li></ul></ul><ul><li>Super Library ,technology centric </li></ul><ul><ul><li>Foundry centric </li></ul></ul><ul><ul><li>Device centric (Established Alliance Programs of the 3 main FPGA vendors ) </li></ul></ul><ul><ul><li>Platform centric ( Tabula) </li></ul></ul><ul><ul><li>iDM centric </li></ul></ul><ul><ul><ul><li>Private sales channels in terms of design centers for proven proprietary blocks </li></ul></ul></ul><ul><ul><ul><li>ASIC project driven with multiple providers </li></ul></ul></ul><ul><li>Commercialization directly related to the main target sales </li></ul>
  4. 4. How can web site help? <ul><li>Be a catalyst for the IP business in general </li></ul><ul><ul><li>Marketing (IP catalogs or Yellow Pages ) </li></ul></ul><ul><ul><li>Find opportunity ,buyer and vendor Market Sales </li></ul></ul><ul><ul><li>Speed up pre sales and sales </li></ul></ul><ul><li>Further D&R Experiences </li></ul><ul><ul><li>ecommerce channel experience for Embedded software :Try and Buy </li></ul></ul><ul><ul><li>Speed up partners qualification and avoid big waste of time </li></ul></ul><ul><ul><li>No conflict with the rep channels </li></ul></ul><ul><li>Marketing and sales driven by “Wanted IP request”? </li></ul><ul><ul><li>Reliable publishing, vendor and project qualification, confidentiality </li></ul></ul><ul><ul><li>Strong management required </li></ul></ul>