WHAT IS SMS?And why do I need it? DesignMobileWebsite.mobi
SHORT MESSAGING SYSTEM A system that enables cell phones to send and receive text messages (maximum of 160 characters) A direct advertising medium Allows collection of mobile numbers via customer opt-in using keywords sent to a “short code” Customer numbers are added to your messaging database Your business can promote its messages to customers, turning them into repeat customers Messages shared virally lead to increased customers
DEFINITIONS Short code: a special shortened phone number to which an SMS or text message can be sent. – Fewer digits than a 10-digit phone number Keyword: a custom word you choose to identify your mobile campaign – Best keywords are short and impactful to the target customer Example: Text PIZZA to 54982 to Receive 10% off your next delivery from Joe’s Pizza!
YOUR CUSTOMERS WANT TOHEAR FROM YOU. Over 90% of text messages are opened with minutes Customers with whom you keep in regular contact spend 67% more
IS YOUR SITE MOBILE-OPTIMIZED? Businesses are lagging behind consumers in terms of support and use of mobile. There is significant opportunity for business that understand this Communicate with customers using their medium of choice - mobile!
MARKETING INTEGRATION Tie mobile and SMS campaigns into your overall marketing strategy Customers are on the go and marketing needs to reflect that reality Social media and mobile integration is hot – Consumers are using their mobile devices to share content on social sites – Your content can go viral quickly• Make sure you have a robust social media presence
SMS CAN CREATE INSTANT TRAFFICFOR YOUR BUSINESS Send hundreds of messages in minutes with a single click Segment contacts into unlimited groups Send mobile coupons, schedule appointment reminders, announce contests, market new items Allow customers to come to you - have them text a keyword to a short code to join your marketing list Don’t over-promote, but give them value and a reason to stay on your list
MOBILE IS PERSONAL People are with their mobile devices 24/7 The mobile phone is a personal form of technology Treat messages like a conversation with the customer, while offering them value. Text a video link to customers with a personalized message - powerful!
WHY DO I NEED SMS? http://designmobilewebsite.mobi DesignMobileWebsite