About Design Mechanics
• Born in 2006, DM , a pool of creative genius & technological brilliance. It
has given birth to cl...
Approach towards work
Anyone can punch in a few lines of
code and put together some pretty
pictures. But it takes more tha...
The Team
Team DM is a bunch of workaholics that goes
crazy to the extremes to deliver the best.
The reasoned craziness, gu...
Services
Design & Development
• Corporate identity/Logo
• Website designing
• Web banners
• Direct/E- mailers
• Flash/Corp...
Services
Marketing
• Digital Marketing Strategy
• Search Engine Optimization
• Search Engine Marketing
• Online Reputation...
Our Work
In the following slides, we will navigate you
through certain case studies and pieces of
our work, clearly illust...
Website
Ficus Logic : Responsive Website
Brief
To create a responsive
website with an
international look.
Minimalistic cla...
Website
Market Excel: Corporate Website
Brief
To create a full screen
corporate website using
minimalistic pictorial desig...
Website
Brief
To create 2 characters of an
Elephant and an Ant and
impart the attitude of an ad
agency to the website
Outc...
Website
Videos of programs on Roman
empire, that were to be aired on
the channel were uploaded and
merged in the website t...
Website
Brief
To convert a usual form based protection
meter into an interesting marketing tool.
Concept
A frog character ...
Some other websites designed by us
• www.sbicard.com (B2C)
• www.whenharrytriestomarry.com (Movie)
• www.valion.in (Corpor...
Corporate Identity/Logo
TeenPatti.com
About the New Logo
• Strong visual form which has all the four suits , yet supports ...
Corporate Identity/Logo
Thought Process
Option A: Using the club as a symbol as an extension of the existing logo
The club...
Corporate Identity/Logo
Cinemaya Media Group
About Cinemaya Media Group
CinéMaya Media Group is a leading provider of high...
Other logos designed by us
Other logos designed by us
E Mailers
MNYL aimed at
promoting their smart
business plan amongst
their employees.
We proposed a contest
guided by their...
E Mailers
Brochure
See complete brochure
Brochure
See complete brochure
Banners
•To engage the user on the
rollover, animated human
figures were created that
follow the cursor
•This unique conce...
Banners
.
Please check the following link to check the live banners:
http://demo.designmechanics.in/11/html/portfolio2.htm...
Social Media App
• Users can upload pictures from
computer, from their Facebook
gallery or click with webcam.
• They can f...
Social Media App
The core idea of aggregating
thoughts of many netizens using a
BLOG was unique in this particular
campaig...
Social Media App
Max Life Insurance
Objective
To create an animated event in alignment with India's got talent & making pa...
Our Clients
Our Clients
Nitin Ahlawat | CEO
Design Mechanics India Pvt. Ltd.
D-22 Ground Floor, Noida, UP- 201301. India
M: +91 9810665256
E: niti...
Design Mechanics India Pvt Ltd.- Corporate Predsentation
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Design Mechanics India Pvt Ltd.- Corporate Predsentation

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Design Mechanics -We are the lions and being lions, we are simply great at what we do. Our hunting tactics, brilliant concepts and swiftness keep us at the top of the food chain. Well, when smartness is in your blood, you can’t help not showing it off. Online marketing is our domain and having explored all the territories within it, we are capable of drawing the right solution at the right time for varied brands, businesses and products.

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Design Mechanics India Pvt Ltd.- Corporate Predsentation

  1. 1. About Design Mechanics • Born in 2006, DM , a pool of creative genius & technological brilliance. It has given birth to clever marketing campaigns, websites, banners, e mailers, high end web applications etc. • The company has witnessed immense growth and has attracted prestigious names from various industries like Insurance, FMCG, Entertainment, Banking, IT, Sports, Advertising, Aviation etc., within a short span of time since its inception.
  2. 2. Approach towards work Anyone can punch in a few lines of code and put together some pretty pictures. But it takes more than a pretty face to build a great online brand. It takes insight, tech smarts, creativity, gut feel, and most of all, a sound footing in the online world. At DM, we have access to a comprehensive skill set that includes advertising, marketing, brand building, design, application development and much more. Simply put, we can take your brand to the next level without straining your nerves or your budget.
  3. 3. The Team Team DM is a bunch of workaholics that goes crazy to the extremes to deliver the best. The reasoned craziness, guided by the goal to achieve the best, gives us the boost to create wonders for our clients. Our pool of skills has professionals polished from IIT, NID, College of Art, NIFT etc.
  4. 4. Services Design & Development • Corporate identity/Logo • Website designing • Web banners • Direct/E- mailers • Flash/Corporate presentations • Creative writing • Brochures • Web Applications • Facebook Application • Mobile Applications
  5. 5. Services Marketing • Digital Marketing Strategy • Search Engine Optimization • Search Engine Marketing • Online Reputation Management • Social Media Marketing • Whatsapp Marketing
  6. 6. Our Work In the following slides, we will navigate you through certain case studies and pieces of our work, clearly illustrating the depth of detailing & thinking that we put into it to get the desired outcome.
  7. 7. Website Ficus Logic : Responsive Website Brief To create a responsive website with an international look. Minimalistic classy design using corporate colors Outcome Created a website that can be opened in all screen sizes. The layout is neat and offers clarity of navigation to the visitor.www.ficuslogic.com
  8. 8. Website Market Excel: Corporate Website Brief To create a full screen corporate website using minimalistic pictorial design. Written content to be less. Outcome Designed a website with more emphasis on pictures, yet containing all the necessary data. The look of the website is classy and minimalistic complementing the nature of the business.Mobile version going live in few days. To see, go to http://market-xcel.com/mxm/index.html www.market-xcel.com
  9. 9. Website Brief To create 2 characters of an Elephant and an Ant and impart the attitude of an ad agency to the website Outcome The entire look has been taken from an ad agency office, use of yellow stickies, white board, characterization, concept animation of various sections Elephant Advertising : Flash Website www.elephantadv.com
  10. 10. Website Videos of programs on Roman empire, that were to be aired on the channel were uploaded and merged in the website to give the viewers a glimpse of the royal series. A static webpage would not have rendered that effect. Promos of the series and a contest section were also included to create and sustain viewer’s interest and encourage him to visit the site again. History Channel : Video/Promo Website http://demo.designmechanics.in/History-Rome/index.html
  11. 11. Website Brief To convert a usual form based protection meter into an interesting marketing tool. Concept A frog character “Hoshiyar Singh “was created. His family comprises him, his wife & two children. He is an intelligent frog since he has planned, saved and invested enough for unexpected rainy days that may come in life. In the website, he communicates to the visitor about the importance of planning financial protection and encourages him to undertake the protection meter and plan accordingly. Max New York Life Promo Website for Insurance Protection Meter http://demo.designmechanics.in/MaxProtectionMeter/new%20introduction_new.html
  12. 12. Some other websites designed by us • www.sbicard.com (B2C) • www.whenharrytriestomarry.com (Movie) • www.valion.in (Corporate) • http://rentplus.in/default.aspx (corporate) • www.chaklo.com (e-commerce) • www.bid2travel.com (e-commerce) • www.ocm.in (Product)
  13. 13. Corporate Identity/Logo TeenPatti.com About the New Logo • Strong visual form which has all the four suits , yet supports the name ‘three’ . • The club which was a part of the existing identity remains prominent • Symbol directly associated with the type of business Brief • A visual symbol (preferably 3 dimensional) and a logotype which works well when used individually as well as combined depending on the area of application • Emphasis on the “number 3” teenpatti (three card poker) Old LogoNew Logo
  14. 14. Corporate Identity/Logo Thought Process Option A: Using the club as a symbol as an extension of the existing logo The club symbol carries forward the existing identity to some extent. Strong visual form but too simplistic to have a recall value of its own Option B: Using three suits to support the name Teenpatti (three cards) Lacks strong visual symbol Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only Lacks single visual symbol Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only
  15. 15. Corporate Identity/Logo Cinemaya Media Group About Cinemaya Media Group CinéMaya Media Group is a leading provider of high quality international South Asian media, entertainment, and marketing services. Established in 2000 as a vertically-integrated company, CinéMaya Media Group has since grown into a mini-conglomerate in the ethnic media landscape. Brief Cinemaya Media Inc. rebranded as Cinemaya Media Group after its merger with Caltas Fitness and needed a new identity.-that of a young, dynamic, international ,integrated company. OldNew
  16. 16. Other logos designed by us
  17. 17. Other logos designed by us
  18. 18. E Mailers MNYL aimed at promoting their smart business plan amongst their employees. We proposed a contest guided by their baseline “Ab Koi Samjhauta Nahi”. 3 teaser mailers were sent in Phase I and the contest was revealed in phase II Max New York Life Insurance
  19. 19. E Mailers
  20. 20. Brochure See complete brochure
  21. 21. Brochure See complete brochure
  22. 22. Banners •To engage the user on the rollover, animated human figures were created that follow the cursor •This unique concept helped us achieve the desired result. Average industry Click through :0.8% Campaign Click through achieved :6% http://demo.designmechanics.in/11/html/portfolio2.html#
  23. 23. Banners . Please check the following link to check the live banners: http://demo.designmechanics.in/11/html/portfolio2.html# One of its kind creative interactive banner with path breaking concept and animation Average industry Click through : 0.8% Campaign Click through achieved :4%
  24. 24. Social Media App • Users can upload pictures from computer, from their Facebook gallery or click with webcam. • They can form a collage of the selected pictures in the given layout options, put stamps, filters and write text on them- creating a comic. https://www.facebook.com/CanonPIXMA/app_560348590720436 Canon Pixma Story
  25. 25. Social Media App The core idea of aggregating thoughts of many netizens using a BLOG was unique in this particular campaign. • No of Visitors : 22,291 • No of Clicks : 29,132 • Bookmarking & sharing : 4,451 • Average time spent : 2 minutes (industry average 50 seconds). • Total Slogans Written : 170 • Total e-Postcard Forwards :700 National Geographic Channel
  26. 26. Social Media App Max Life Insurance Objective To create an animated event in alignment with India's got talent & making parents participate and discover the talent of their kids The Campaign • Created the event in alignment with India's Got Talent as MNYL was its primary sponsor. • Parents were asked to participate and discover the talent of their kids • Generated a large database to remarket
  27. 27. Our Clients
  28. 28. Our Clients
  29. 29. Nitin Ahlawat | CEO Design Mechanics India Pvt. Ltd. D-22 Ground Floor, Noida, UP- 201301. India M: +91 9810665256 E: nitin@dmipl.com Thank You!

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