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Transitioned Media Conference © 2013
Reimagine strategy in a
digital world
Mikal Hallstrup
Designit
Transitioned Media Conference © 2013
Oslo
Gothenburg
Aarhus
Munich
London
Barcelona
Shanghai
288 32 28
Designits across 14 offices Nationalities and cultures Educational backgrounds
Curitiba
Sao Paulo
Copenhagen
Tel Aviv
San Francisco
Madrid
We’re global, and right next to you
Transitioned Media Conference © 2013
Transitioned Media Conference © 2013
Transitioned Media Conference © 2013
Transitioned Media Conference © 2013
Transitioned Media Conference © 2013
Transitioned Media Conference © 2013
Transitioned Media Conference © 2013
Rethink
Challenge Solution
Transitioned Media Conference © 2013
Media is changing
because the context is
Transitioned Media Conference © 2013
2005
Transitioned Media Conference © 2013
2013
Transitioned Media Conference © 2013
Transitioned Media Conference © 2013
Transitioned Media Conference © 2013
Transitioned Media Conference © 2013
Mobile context
Transitioned Media Conference © 2013
GoogleApple
Tech literacy
NokiaIBM
LowMediumHigh
Skills required
NUI Augmented
Future?
Touch
Transitioned Media Conference © 2013
The world is full of
crappy user
experiences
Transitioned Media Conference © 2013
Transitioned Media Conference © 2013
Transitioned Media Conference © 2013
Things we’ve found
to be working
Transitioned Media Conference © 2013
Interact with
stakeholders.
Make a corporate
habit of it.
Transitioned Media Conference © 2013
Co-create
it with them.
Even make them
design it.
Transitioned Media Conference © 2013
Don’t design great
solutions
to problems that don’t exist
Transitioned Media Conference © 2013
Rethink paywalls
as a user experience
Transitioned Media Conference © 2013
We don’t want to
live edited lives.
We want to live
creative lives.
Thanks!

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