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Personas und UX im Backlog

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Wie können wir unsere Backlogs so organisieren, dass wir wirklich kunden- und erlebnisorientiert arbeiten und priorisieren können? Ich stelle hier konkrete Umsetzungsmöglichkeiten vor, wie UX und Personas so im Backlog verwendet werden können, dass UX als Priorisierungsinstrument genutzt werden kann.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Personas und UX im Backlog

  1. 1. Personas und UX im Backlog Product Owner Barcamp, 26.08.2017 Dominique Winter
  2. 2. Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe 10 8 3 3 2 13 20 8 Entwicklung Produkt
  3. 3. Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe 8 3 3 2 13 20 8 Aufgabe 10 Entwicklung Produkt Einfluss auf die UX? Welche Zielgruppe wird angesprochen?
  4. 4. Was ist User Experience?
  5. 5. Wahrnehmung und Reaktionen einer Person, die aus der tatsächlichen und/oder der erwarteten Benutzung eines Produkts, eines Systems oder einer Dienstleistung resultieren. DIN EN ISO 9241-210
  6. 6. Emotionen Vorstellungen Vorlieben Wahrnehmungen Verhaltensweisen Darstellung Funktionalität Systemleistung interaktives Verhaltens unterstützenden Ressourcen Erfahrungen Einstellungen Fähigkeiten Charakter persönlichen Ziele Gebrauchstauglichkeit Interaktion Nutzungskontext Markenwahrnehmung
  7. 7. Vor der Nutzung Während der Nutzung Usability Antizipierte Nutzung Annahmen und Vorstellungen über die Nutzung Wahrgenommene Nutzung Effektive, effiziente und zufriedenstellende Nutzung; beeinträchtigungsfrei Verarbeitete Nutzung Emotionale Bindung oder Distanzbildung zur Nutzung; Akzeptanz oder Reaktanz Nach der Nutzung User Experience
  8. 8. Der User Experience Questionnaire (Kurzversion) ist ein standardisierter Fragebogen zur quantitativen Ermittlung der User Experience. Durchschaubarkeit Effizienz Stimulation Originalität Attraktivität ueq-online.org
  9. 9. Aktualität Anpassbarkeit Bequemlichkeit Durchschaubarkeit Effizienz Identität Intuitivität Immersion Leichtigkeit Neuartigkeit Nützlichkeit Originalität Schönheit SpassSoziales Steuerbarkeit Stimulation Übersichtlichkeit Verbundenheit Vertrauen Vollständigkeit Wertigkeit 9
  10. 10. Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe 10 8 3 3 2 13 20 8 Entwicklung Produkt
  11. 11. Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe 10 8 3 3 2 13 20 8 Attraktivität Durchschaubarkeit Stimulation - Attraktivität Attraktivität Steuerbarkeit Durchschaubarkeit Beeinflusste Dimension
  12. 12. Als Anwender möchte ich meine E-Mail ausdrucken können, damit ich sie auch offline weiter geben kann. E-Mail ausdrucken - Ausdruck der E-Mail mit den Daten Empfänger, Sender, Betreff, Inhalt, etc. - Bei mehreren Seiten sollen Seitenzahlen mittig am unteren Rand ausgedruckt werden. - etc. Akzeptanzkriterien: Größe: 8 Businessvalue: 5 UX: +1 Stimulation
  13. 13. Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe 10 8 3 3 2 13 20 8 John John Sarah John, Sarah Mike John Sarah, Mike Mike Zielgruppenansprache
  14. 14. John möchte seine E-Mail ausdrucken können, damit er sie auch offline weiter geben kann. E-Mail ausdrucken - Ausdruck der E-Mail mit den Daten Empfänger, Sender, Betreff, Inhalt, etc. - Bei mehreren Seiten sollen Seitenzahlen mittig am unteren Rand ausgedruckt werden. - etc. Akzeptanzkriterien: Größe: 8 Businessvalue: 5 UX: +2 Stimulation
  15. 15. Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe Aufgabe 10 8 3 3 2 13 20 8 John John Sarah John, Sarah Mike John Sarah, Mike Mike Attraktivität Durchschaubarkeit Stimulation - Attraktivität Attraktivität Steuerbarkeit Durchschaubarkeit Was ist als nächstes wichtig?
  16. 16. Phase I Ideengenerierung Phase II Ideenakzeptierung Phase III Ideenverwirklichung UX Evaluation Entscheidungsgrundlage Ideenschätzungen
  17. 17. Attraktivität >= 1,1* *bei einer Evaluation mit dem UEQ Die Attraktivität unseres Produkts soll gut bis sehr gut sein.
  18. 18. Erfahrene Experten gelangen in strukturierten Gruppenschätzungen zu belastbaren Ergebnissen.
  19. 19. Ideenbewertung Ideen/Ticket Nr. Nutzen Wie viel Nutzen bringt das Feature dem Kunden Marktrelevanz Wie stark bestraft uns der Markt wenn wir die Idee nicht umsetzen? Risiko Wie hoch sind die technologischen Risiken für die Umsetzung? Aufwand Wie hoch ist der zu erwartende Entwicklungsaufwand? Attraktivität Wie angenehm und sympathisch wird das Produkt vom Nutzer wahrgenommen? Durchschaubarkeit Wie übersichtlich und wie einfach wird das Produkt empfunden und wie leicht erscheint es zu erlernen? Effizienz Wie schnell und effizient wird die Benutzung des Produkts empfunden? Stimulation Ist das Produkt interessant und spannend? Motiviert es zur Nutzung und wird es als wertvoll empfunden? Originalität Ist das Produkt kreativ und innovativ? Wird es als neuartig wahrgenommen? Weckt es Interesse? Bewertungsskala 3 (Sehr hoch) bis -3 (Sehr niedrig)
  20. 20. Die kontinuierliche Evaluation mit echten Nutzern erschließt die tatsächliche Wirkung des Produkts.
  21. 21. 1 Attraktivität 1,0 2 3 4 5 6 Konfidenzintervall zu groß Veröffentlichung Redesign Veröffentlichung Version1.2 2,0 7 8 9 GeplanteVeröffent- lichungVersion1.3
  22. 22. 1. Einfluss auf die User Experience muss eingeplant werden 2. UX muss in Teildimensionen aufgeteilt werden, da als Ganzes zu komplex 3. Der Bezug zu Personas steigert die Zielgruppenorientierung 4. Expertenschätzungen verbessern die Entscheidungsgrundlage 5. Bereits Ideen können geschätzt werden 6. UX so früh wie möglich berücksichtigen
  23. 23. THX DANKE FÜR EURE AUFMERKSAMKEIT

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