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Uw speaking-of-design-shared

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Uw speaking-of-design-shared

  1. 1. SPEAKING DESIGN
  2. 2. LANGUAGE IS COMPLICATED
  3. 3. UNDERSTANDING DESCRIPTION
  4. 4. ”… ONLY SOMEONE SCHOOLED IN COLAS IS GOING TO BE ABLE TO PICK UP ON THE SUBTLE NUANCES THAT DISTINGUISH EACH SOFT DRINK.“
  5. 5. ”A DESIGNER SOLVES PROBLEMS WITHIN A SET OF CONSTRAINTS”
  6. 6. SO, WHY IS TALKING ABOUT DESIGN IMPORTANT? 
  7. 7. DERIVE INTENTION
  8. 8. DERIVE INTENTION DESCRIBE OUR IDEAS
  9. 9. SIMPLE ENOUGH, RIGHT?
  10. 10. http://apple.com
  11. 11. http://pinterest.com
  12. 12. AGAIN. ! LANGUAGE IS COMPLICATED
  13. 13. “MAKE IT MESSY AND COMPLICATED” SAID NOBODY. EVER.
  14. 14. WEB 2.0!
  15. 15. RUN.
  16. 16. https://www.facebook.com/note.php?note_id=118951047792&ref=mf
  17. 17. http://99designs.com
  18. 18. WHAT MAKES FOR A GOOD CONVERSATION ABOUT DESIGN?
  19. 19. TALK ABOUT YOUR PROCESS
  20. 20. “‘HERE’S THE TWITTER BUTTON!’ IS BAD. ! ! ‘AS YOU CAN SEE, WE’VE ADDRESSED YOUR SOCIAL MEDIA CONCERNS!’ IS BETTER.”
  21. 21. www.domain.com Centered www.domain.com Aligned Left www.domain.com Fluid
  22. 22. METAPHOR — AVOID IT.
  23. 23. Round 1: www.domain.com www.domain.com www.domain.com
  24. 24. www.domain.com www.domain.com www.domain.com Round 2: www.domain.com
  25. 25. www.domain.com www.domain.com www.domain.com Round 2: www.domain.com
  26. 26. www.domain.com Round 1: www.domain.com Round 2: www.domain.com Round 3:
  27. 27. To: My Client From: Me Subject: New homepage comps… Hey there, my favorite client. I’ve attached a comp for the new homepage design. Have a look and let me know what you think. ! Peace out, ! Rockstar Designer ! ———Attached: homepage-comp.jpg
  28. 28. To: My Client From: Me Subject: New homepage comps… Hey there, my favorite client. I’ve attached a comp for the new homepage design. Have a look and let me know what you think. ! Peace out, ! Rockstar Designer ! ———Attached: homepage-comp.jpg To: My Client From: Me Subject: New homepage comps… Hey there, my favorite client. We need to set up some time to look over the noes homepage comp I’ve put together. We could do this in person or over Skype. Do you have some time on Tuesday before noon, or Wednesday after 2pm? ! ! Thanks! ! Your Design Partner
  29. 29. MAY YOU FIND FAME, WEALTH, & HAPPINESS. David Conrad @davidconrad david@designcommission.com

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