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WordPress SEO, The Absolute Basics
Christopher Smith | August 21, 2013
This Will Be High Level
(902 feet high to be exact)
Three Four Things
To Worry About
Start At The Beginning
If WordPress is running your entire site, install at the
root of the domain. If your host doesn’t allow this, find
a new one!
To WWW Or Not WWW?
On a new site, it doesn’t really matter.
If you have an existing site, find out which one
is more authoritative using Open Site Explorer,
and stick with that.
We don’t want this
if we can help it.
Tags And Categories
This will help prevent redirect issues, should
you accidentally name a page and category
with the same.
Check this box while you’re building the site,
but don’t forget to uncheck it when you launch!
I prefer the StudioPress Genesis Framework. It has
good built-in SEO capabilities, and plays nicely with
the major SEO plugins.
Building your own from scratch? Use the Web
Developer’s SEO Cheat Sheet.
There are several good ones out there:
All In One SEO
Yoast’s WordPress SEO
If you like what you’ve got now, consider
sticking with it and becoming an expert with it.
Any plugin can be improved upon!
I prefer the Yoast WordPress SEO plugin.
1. It has a ton of built-in functionality:
sitemaps, OpenGraph, Authorship markup,
page analysis, etc.
2. There are plugins to extend it for Video SEO,
Local SEO, News SEO, and WooCommerce SEO.
3. Quick updates and bug fixes.
Categories and Tags Titles and Meta
Leaving this unchecked
can cause duplicate
Author Titles and Meta
If you have a single-author blog, DISABLE the
Date Archive Titles and Meta
Disable date-based archives; it’s a huge
duplicate content issue!
Each post or page is should have a central
theme or idea.
If you can’t sum it up in one sentence, it might
be better off as multiple posts or pages.
Use tools like UberSuggest or the AdWords
Keyword Tool for topical inspiration.
Use the Yoast built-in tools to assist in search
optimization once you’ve got a draft of your
Even More Confused?
Go back to the basics!
Here are some excellent sources to learn SEO
Google SEO Starter Guide (pdf)
Moz’s Beginner’s Guide To SEO
Yoast’s WordPress SEO - The Definitive Guide
Yoast’s WordPress SEO
Open Site Explorer
AdWords Keyword Tool
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