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Pinterest For Retail

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Presentation on Pinterest and the value of SEO when the two are combined.

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Pinterest For Retail

  1. 1. Who We Are OUR BUSINESS IS TO GET YOUR BUSINESS NOTICED SEO WEB DESIGN BRANDING PHOTOGRAPHY SOCIAL MEDIA Who We Are OUR BUSINESS IS TO GET YOUR BUSINESS NOTICED SEO WEB DESIGN BRANDING PHOTOGRAPHY SOCIAL MEDIA
  2. 2. Pinterest For Retail o “When you look at what people are pinning, it’s more about who they want to be in the future,” Tailwind CEO Maloney said, “which from a marketer’s perspective is a dream come true.” o And the smart marketers are trying to figure out ways to get their product in front of Pinterest users — estimated to number more than 50 million, roughly 70% female. Tailwind quote
  3. 3. Demographics o Are These Your Customers? o What Questions Are They Asking You?
  4. 4. What is SEO? 1. Find the right keyword phrases people are searching for. 2. Use those keywords on your website in page content, image names, descriptions and urls. 3. Get links from other websites to yours, Google counts those as votes.
  5. 5. How Can Pinterest Help o They find you on Pinterest through your products. o They find you on Google because your pins and boards are optimized. o The backlinks from Pinterest to your website help with SEO.
  6. 6. Get Started On Pinterest o Optimize your profile and verify your website. o Make it easy for people to pin your stuff. o When you add your own pins do it via a link from your website not an image on your desktop. o Fill in a complete item description using the right keywords.
  7. 7. Get Started On Pinterest o Name your images with a keyword that describes it in the way people are looking for it: red-dog-leash.jpg not dsc5001.jpg o Make more pins, categorize boards and collect more followers. o Use rich Pins - https://developers.pinterest.com/rich_pins_product/Fill
  8. 8. Pinterest Products
  9. 9. What Keywords To Use? o Listen to your customers, chances are they are asking Google the same thing. o Look at your competitors keywords. <right mouse click> view page source o Poor man keyword research – Google Instant
  10. 10. Summary o Think like a customer. o Hang out where they like to hang out. o Make it easy for them to find you and share your stuff with their friends. o Analyze your results. o Be Successful!
  11. 11. o http://www.marketingprofs.com/charts/2015/26875/social- network-data-usage-trends-demographic-profiles o http://sproutsocial.com/insights/pinterest-seo-boost- brands-discoverability/ o http://searchengineland.com/6-simple-tips-optimizing- pinterest-search-pinterest-engineer-smx-204935 o https://www.pinterest.com/design1promote/ Resources
  12. 12. Who We Are OUR BUSINESS IS TO GET YOUR BUSINESS NOTICED SEO WEB DESIGN BRANDING PHOTOGRAPHY SOCIAL MEDIA OUR BUSINESS IS TO GET YOUR BUSINESS NOTICED
  13. 13. CONTACT 1952 McDowell Road Suite 100 Naperville, IL 60653 Our Seminars

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