Picture Perfect Images For Social Media

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How to pick,edit and place great images on social media profiles

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Picture Perfect Images For Social Media

  1. 1. Picture Perfect Images for Social Media Choosing & Resizing Images for Facebook, Twitter, & Other Social Media Profiles
  2. 2. Seminar Overview • How to take or find good images • What image sizes mean • Different file types • Appropriate resizing techniques • How to name files • Dimensions for different social media profiles • Q&A/Open discussion
  3. 3. Take the image yourself! • What megapixel? How to Get Good Images Type of Image Minimum Resolution Number of Megapixels Web Image 640 x 480 1-megapixel & up 4” x 6” Print 2048 x 1536 3-megapixels & up 8” x 10” Print 3072 x 2048 6-megapixels & up 16” x 20” Prints 3264 x 2448 8-megapixels & up
  4. 4. Good Stock Image Websites • Shutterstock • iStock • Depositphoto • DeviantArt Where to Get Good Images
  5. 5. Shutterstock.com
  6. 6. Shutterstock.com
  7. 7. iStockphoto.com
  8. 8. iStockphoto.com
  9. 9. depositphoto.com
  10. 10. depositphoto.com
  11. 11. DeviantArt.com
  12. 12. DeviantArt.com
  13. 13. • You CANNOT steal images from Google Images or other photo sharing sites without purchase or artist’s consent. • One time we did… • Use tineye.com to find out where the image came from Stock Photo No-No’s
  14. 14. Properly Using Editorial & Commercial Images • Editorial Use Only photos cannot be used to sell something. It can only be used to illustrate a news-related story or used in educational purposes. • Commercial photography is used to help sell or promote a product or concept. Stock Photo No-No’s
  15. 15. • Raster vs. Vector • Raster is flat & cannot scale up without a loss of quality. • Vector is mathematically based on points, lines, paths, & strokes, so it can increase in size without loss of quality. • JPG • Most common file size • Smallest file size • Each time resaved, it loses quality • PNG • Made for the web – RGB colors only, no CMYK values • Larger file size • Good for images with transparencies, gradients, & drop shadows • TIFF • Can be saved & resaved without loss of quality • Mostly used in printing but can be uploaded to the web (takes longer) Different File Types: A Quick Overview
  16. 16. Determine the Image Size You Need & Downloading the appropriate file size
  17. 17. Facebook
  18. 18. Cover Photos: 851 x 315 px Facebook
  19. 19. TIPS: • Start with double size (1702 x 630 px) to get the best quality, FB will upload appropriate proportionate size • Change often to highlight events or seasons • DON’T put up an image one might find offensive or misleading • CANNOT be more than 20% text • Use PNG for higher quality • Use an unique image to represent you/your brand Facebook
  20. 20. Facebook
  21. 21. Facebook
  22. 22. Facebook
  23. 23. Facebook
  24. 24. Profile Image: 160 x 160 px Upload Images at 180 x 180 px Seen on Timelines at 32 x 32 px Seen on News Feeds at 50 x 50 px Facebook
  25. 25. TIPS: •Keep in mind the profile image changes sizes •Use a logo or an image easily recognizable to fans Facebook
  26. 26. Make your Profile Image & Cover Photos work together! Facebook
  27. 27. Facebook
  28. 28. Facebook
  29. 29. App Icons: 111 x 74 px Facebook
  30. 30. Design your App Icons to match the look and feel of your brand & the rest of your Facebook page. Facebook
  31. 31. Facebook
  32. 32. Event Cover Photos: 851 x 315 px Facebook
  33. 33. Facebook
  34. 34. Facebook
  35. 35. Facebook
  36. 36. Facebook
  37. 37. Photo Albums • Each hold 1,000 photos • Max upload is 2048 x 2048 px • Max display is 960 x 720 px • TIP: Check “High Quality” box to ensure highest resolution Facebook
  38. 38. Photo Albums • Organize by category or event • Name albums accordingly • Select a good cover image for each album Facebook
  39. 39. Photo Albums Facebook
  40. 40. Timeline Images – Images posted straight to timeline instead of uploaded to album Preview: 403 x 403 px View in Lightbox up to 960 x 720 px Upload size up to 2048 x 2048 px Facebook
  41. 41. Facebook Timeline Photos 403 x 403 px preview
  42. 42. Twitter
  43. 43. Profile Image • 500 x 500 px: Enlarges when someone clicks on image • 73 x 73 px: Shown above description on your page • 48 x 48 px: When you post a new tweet in Twitter feed Twitter
  44. 44. Profile Image • Use a logo or recognizable image that represents you or your company. • A lot of companies use the same image that is on Facebook to maintain consistency. Twitter
  45. 45. Profile Image • Get creative! Jerry Seinfeld on Twitter Twitter
  46. 46. Header Image 520 x 260 px • Recommended dimensions of 1252×626 • Position & resize inside of Twitter • Like a cover photo, use an image to represent your company Twitter
  47. 47. And like Facebook, you can make your Profile Image & Header Image work together! Twitter
  48. 48. Twitter
  49. 49. Background Image • Use one of Twitter’s Premade themes • Check out Themeleon on Twitter • Thousands of background patterns & color palettes to customize • OR Upload one of your own images • Tile Background tiles the background image to fit any monitor size • Chose Background color, link colors & a white or black overlay Twitter
  50. 50. Twitter
  51. 51. Twitter
  52. 52. Twitter
  53. 53. Company LinkedIn pages have a horizontal logo instead of a profile picture Horizontal logo size: 100 x 60 px Logos shrink down to 50 x 50 px in comments Linked In
  54. 54. Company LinkedIn Cover Photos: 646 x 220 px Cover Photos are optional & not all companies have them; however, they do look more professional. Linked In
  55. 55. Linked In
  56. 56. Linked In
  57. 57. Linked In
  58. 58. Company LinkedIn Careers Cover Photos: 974 x 238 px Linked In
  59. 59. Linked In
  60. 60. Linked In
  61. 61. Company LinkedIn Products & Services Banner can contain multiple images Linked In
  62. 62. • Originally only for the iPhone, iPad, & iPod Touch, Instagram became available for Android users in early 2012. • Confines user to square shaped photos • Added Video sharing in June 2013 to compete with YouTube & Vine • Mostly viewed on cell phones & tablets • Can share photos on Instagram easily to Facebook & Twitter Instagram
  63. 63. Instagram
  64. 64. Small Thumbnail: 205 x 205 px Large Thumbnail: 410 x 410 px Profile Image: 110 x 110 px Most Recent Images: 161 x 161 px Instagram
  65. 65. Photos open up in Lightboxes viewed up to 612 x 612 px depending on device Instagram
  66. 66. Profile Image is 40 x 40 px in Photo Feed Photos are 510 x 510 px in Photo Feed Instagram
  67. 67. • Profile is a circle with a radius of 270 px • Cover Photos are 2120 x 1192, but most people or companies haven’t updated there’s since the new updates in May Google +
  68. 68. Google +
  69. 69. • Shared Image sizes vary, but are typically about 497 x 373 px Google +
  70. 70. Pintrest • Profile images: 165 x 165 pixels. • Pins in feed: 238 pixels x adjusted to height. • Expanded pin size: 735 pixels x adjusted to height. • Pin boards complete size: 238 x 284 pixels. • Cover image: 217 x 146 pixels. • Tiny thumbnails: 51 x 51 pixels. • http://www.authormedia.com/the-pinterest-cheat-sheet-to- image-sizes/
  71. 71. How to Resize Images Photoshop: the King of Image Editing (or so says me)
  72. 72. • OPTION 1: File – Open (Select the image you want to use) Either go to: Image – Image size to resize the image Image – Canvas size to crop the image Use the crop tool (PSCS6 will tell you the image size as you are cropping • OPTION 2: File – New Enter size for the canvas File – Place (Select the image you want to use) While holding SHIFT, drag the corner of the image to fit the canvas Move the image around to fit your taste or need Hit ENTER (or check mark at the top) to confirm placement of the image Photoshop
  73. 73. Free Online Photo Resizing
  74. 74. 1. Browser computer for image, click Continue 2. Crop photo by dragging box around image, click Crop Selection (Image size is displayed in the bottom right) 3. Continue on to Step 2: Resize Your Picture Make my Picture: Select a size OR type in width & height (or just width works, too) 4. Choose a Special Effect – or not, up to you 5. Save As – Choose “Best Quality” 6. View Image to preview 7. Click Resume Edit to go back & make changes or Save to Disk to download image Picresize.com
  75. 75. 1. Upload Image 2. Click square to enter image size in pixels 3. Use + or – to shrink the image to fit in the highlighted sized area 4. Click yellow circle 5. Save this Image – jpg, png, or gif options resizeyourimage.com
  76. 76. 1. Browse to Upload Image (Optimizes image for you & gives you a preview comparison) 2. Crop Image – type in pixel dimensions 3. Sharpen/Image Quality options & Image editing like B&W, Monochrome, etc., add image border 4. Scroll back up under the image & click Download Image webriszer.com
  77. 77. Paint.net • OPTION 1: File – Open (Select the image you want to use) Either go to: Image – Image resize to resize the image Image – Canvas size to crop the image • OPTION 2: File – New Enter size for new image File – Open (Select the image you want to use) Image - Select All, Copy and Paste into a new layer onto new image Move the image around to fit your taste or need, hold Shift to maintain aspect ration File Save as new image
  78. 78. • Save images with proper keyword tags for the best SEO results • Separate keywords with dashes – not underscores_ or spaces • When adding images to websites you can add keywords to up to 5 places per image. • File name • Alt Text • Description • Caption Saving & Naming Images
  79. 79. Website-Keyword-Opportunities
  80. 80. Practical Applications

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