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SEO WEB DESIGN BRANDING PHOTOGRAPHY SOCIAL MEDIA
o For more than 8 years we have
been creating engine optimized
websites that convert more
visitors into customers.
o When ...
“SEO, is marketing to people that are already searching for the
products and services that you offer”
3 Main components of...
http://www.typeurlhere.com
Google’s 200 Ranking Factors
http://www.designandpromote.com/google-200-ranking-factors
Keyword Research
Anatomy Of A Google Search
o Identifying keywords:
● Think like a customer
● Check the competition
● Google keyword tool
● how many competitors? Sear...
http://www.typeurlhere.com
Google Keyword Tool
https://adwords.google.com/KeywordPlanner
o Just about everywhere
● Page titles and descriptions
● Website content
● Image names and alt text tags
● Urls of inner p...
Content Creation
o Focus on keywords, but remember to write for your
audience
o Describe what you do using the keywords found
earlier.
o ht...
o Add more content
o Landing pages
o Blog posts
o Case studies
Content is King
Building Backlinks
Backlink = a link from another website that links to your website
o Your website should be the hub of information
o Why ba...
The Importance of Backlinks
0.31
0.2
0.16
0.13
0.11
0.09
0.04
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35
Backlink Number
New Backli...
o Link juice = the authority in Google, drains in and out of links
● Pages with many links have less authority- look for l...
Blogging for SEO
o Blog your way to the top by implementing SEO
keywords on each post
o Shows you as an expert in your field
o An education...
Landing Pages and Calls to
Action
o Landing page = webpage on a site that serves to
convert visitors
● It can be made to function as a sales page
o Landing ...
o Attention Grabbing Header
o Include sub-headers
o State benefits and structure information with bullet points
o Keep lin...
o A call to action should be on every landing page to
convert website visitors them into leads and gain more
contact with ...
A/B Testing Case Study
Case study via https://blog.optimizely.com/2010/11/29/how-obama-raised-60-million-by-running-a-simp...
Mobile SEO
o 101 Google algorithm updates since 2010 to date
o SEO was easier in the old days
o The latest change: mobile eye opener
...
o Responsive web design = websites with layouts that adapt to
different screens, specifically for mobile devices
● Benefit...
http://marketingland.com/12-mobile-marketing-stats-need-know-129494
o The latest Google update: not only do websites not get
higher result rankings for not having a mobile site, they
actuall...
STAY CONNECTED
Our Seminars
www.designandpromote.com
Leave us your business card or contact info and we’ll
make sure you r...
Small Business Workshop: Search Engine Optimization Strategies
Small Business Workshop: Search Engine Optimization Strategies
Small Business Workshop: Search Engine Optimization Strategies
Small Business Workshop: Search Engine Optimization Strategies
Small Business Workshop: Search Engine Optimization Strategies
Small Business Workshop: Search Engine Optimization Strategies
Small Business Workshop: Search Engine Optimization Strategies
Small Business Workshop: Search Engine Optimization Strategies
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Small Business Workshop: Search Engine Optimization Strategies

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Website visitors that click away from your website are lost traffic. The key to making money from your internet marketing efforts is to keep those visitors on your website and peak their interest.

The difference between a successful website and unsuccessful one is the ability to use the power of the internet to attract new business with search engine optimization.

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Small Business Workshop: Search Engine Optimization Strategies

  1. 1. SEO WEB DESIGN BRANDING PHOTOGRAPHY SOCIAL MEDIA
  2. 2. o For more than 8 years we have been creating engine optimized websites that convert more visitors into customers. o When you work with us, you work with a team of experts in graphic design, marketing, search engine optimization and social media. ABOUT DESIGN & PROMOTE
  3. 3. “SEO, is marketing to people that are already searching for the products and services that you offer” 3 Main components of SEO 1) Finding the right keywords that your customers are searching for 2) Using those keywords on your website in all the right places 3) Building backlinks on other websites that point back to you What is SEO?
  4. 4. http://www.typeurlhere.com Google’s 200 Ranking Factors http://www.designandpromote.com/google-200-ranking-factors
  5. 5. Keyword Research
  6. 6. Anatomy Of A Google Search
  7. 7. o Identifying keywords: ● Think like a customer ● Check the competition ● Google keyword tool ● how many competitors? Search allintitle: keyword How to Conduct Keyword Research
  8. 8. http://www.typeurlhere.com Google Keyword Tool https://adwords.google.com/KeywordPlanner
  9. 9. o Just about everywhere ● Page titles and descriptions ● Website content ● Image names and alt text tags ● Urls of inner pages Where to Use Keywords
  10. 10. Content Creation
  11. 11. o Focus on keywords, but remember to write for your audience o Describe what you do using the keywords found earlier. o http://www.designandpromote.com/what-is-the-best- keyword-density-for-seo/ o Don’t forget to tell people what to do next Content is King
  12. 12. o Add more content o Landing pages o Blog posts o Case studies Content is King
  13. 13. Building Backlinks
  14. 14. Backlink = a link from another website that links to your website o Your website should be the hub of information o Why backlinks are important: ● A vote or citation in Google’s eyes ● Backlinks to your site show trust ● All things being equal, the site with the most backlinks wins (#1 in Google) What is a backlink?
  15. 15. The Importance of Backlinks 0.31 0.2 0.16 0.13 0.11 0.09 0.04 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 Backlink Number New Backlinks Number of Internal links Word Count Site Speed Time on Site Bounce Rate Factors affecting search result ranking
  16. 16. o Link juice = the authority in Google, drains in and out of links ● Pages with many links have less authority- look for links elsewhere ● Avoid linking on your own site o Where to get backlinks: How to Get Backlinks • Online directories • Guest posts • Blog comments • Event calendars • Social media • Online press releases
  17. 17. Blogging for SEO
  18. 18. o Blog your way to the top by implementing SEO keywords on each post o Shows you as an expert in your field o An educational element for visitors: blogs give useful content Why Every Website Needs a Blog
  19. 19. Landing Pages and Calls to Action
  20. 20. o Landing page = webpage on a site that serves to convert visitors ● It can be made to function as a sales page o Landing pages can be like a trail of popcorn Landing Page Basics
  21. 21. o Attention Grabbing Header o Include sub-headers o State benefits and structure information with bullet points o Keep links minimum. Don’t link out to any other pages o Include testimonials o Case studies to help connect dots between discovery and purchase o Make buttons and calls to actions stand out o Place high offers higher on the page, before a user scrolls o Structure, style and design of a landing page influences the actions that viewers will take o Offers: Free Consultation, Free download, Free resource, buy a product, leave us your email to receive updates…. What to Include in a Landing Page
  22. 22. o A call to action should be on every landing page to convert website visitors them into leads and gain more contact with them o Examples: Learn More, Grab it now, Download Now, Contact Us, Sing Me Up, Reserve Your Spot, Get Access Now, Subscribe Now, Schedule My Meeting Now… o CTAs should start off as non-committing and work their way progressively into more forward actions Call to Action
  23. 23. A/B Testing Case Study Case study via https://blog.optimizely.com/2010/11/29/how-obama-raised-60-million-by-running-a-simple-experiment/
  24. 24. Mobile SEO
  25. 25. o 101 Google algorithm updates since 2010 to date o SEO was easier in the old days o The latest change: mobile eye opener ● Today, it is not about avoiding bad SEO- you get penalized for not doing anything Google is Ever-changing
  26. 26. o Responsive web design = websites with layouts that adapt to different screens, specifically for mobile devices ● Benefit: makes an easier visitor experience on any device ● Special features: easy text to read, adapted menu bars, click to call phone numbers at the top of screens, etc o We have been building responsive mobile sites since 2012 o The importance of mobile depends on the company and industry ● example: Naperville Public Library have 35% mobile visitors What Mobile Means in Today’s Online World
  27. 27. http://marketingland.com/12-mobile-marketing-stats-need-know-129494
  28. 28. o The latest Google update: not only do websites not get higher result rankings for not having a mobile site, they actually get lowered as a penalty o Search result rankings differ between mobile devices and computers o Conclusion: a new importance to being mobile-friendly Mobilegeddon
  29. 29. STAY CONNECTED Our Seminars www.designandpromote.com Leave us your business card or contact info and we’ll make sure you receive the notes from this seminar and receive invitations to upcoming events. Find Us On Social Media Visit Our Website:

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