• Search Engine Optimization
• Custom Website Designs That Convert More Visitors Into Customers
• Optimized Website Content Creation, Pages, Blogs, White Papers
• Website A-B Split Testing & Marketing Automation
• Newsletter Design & Management
• Social Media Strategy & Implementation
What We Do
How Do You Get More Website Leads?
1. Get more website visitors from the right people
2. Remove any bottlenecks in your marketing funnel
3. If they do not buy today make sure they remember you
It’s as easy as 1-2-3
Sources Of More Website Traffic
SEO Social Media Blogs
Email Signatures Online Directories Seminars
PPC Press Releases Blog Comments
Advertising Direct Mail Newsletters
Bad Web Design Is A Barrier To Sales
• Do they know what you do in 3-5 seconds?
• Contact info easy to find – usually top right
• Divide into market segments
• Fast hosting, mobile friendly, easy to navigate
• Calls to action to take next steps
Who Is Your Target Audience?
• Not always the CEO or President
• What are they interested in?
• Where do they hang out?
• What can they use to make their job easier?
Think Like Your Customer
• Go through your website with an open mind
• Is the information clear and scannable?
• Is it easy to find the important information?
• Does it steer you to a specific next step?
• Give something valuable away
• Whitepaper downloads
• Spreadsheet calculators or tools
• Access to videos
• Free trials
• Expert analysis or testing
• Should be less than 4 questions
• Name, email are the only important ones
• Additional question you will loose 25%
• Upon submit go to thank you page
• Leads are collected in some system
Divide & Conquer
• Split your list and market to them separately
• Each segment should have a different goal
• Segment ideas:
• Products they are interested in
• Where they are in the buying cycle
• Job title or demographics