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How To Be Your Own Webmaster

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Slide deck as presented to Score at the Elmhurst Library to show start up business owners how they can quickly get started creating their own website or what to look for if someone else is designing it for them.

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How To Be Your Own Webmaster

  1. 1. o What do you need a website for? o Is it there just to validate your business? o Do you need it to help get more customers? o Does your website need to sell products? o What else does your website need to do? Goals Of Your Website 2
  2. 2. o A domain name is your street address o A hosting account is the plot of land you build your house on o Wix, Squarespace, Website Tonight, etc. Is like renting an apartment o WordPress is a free prefab house system o Design & Promote is a custom home builder Internet Real Estate 3
  3. 3. It All Starts With a Domain Name o Is it short? o Will people remember it? o If you can, include what you do in your domain name o Always use .com (.org can be used if you are a non-profit) o Make sure it is not trademarked first 4
  4. 4. Where To Find Available Domain Names o http://research.domaintools.com/buy/domain-suggestions/ o Don’t use GoDaddy- because they share what you search for o Domain names are cheap ($10-$15/year) o If you find a good one - buy it now! 5
  5. 5. Website Hosting
  6. 6. The Inexpensive Alternatives • GoDaddy Website Tonight • Wix • Squarespace • WordPress.com • Many hosting companies have a free website building program 7
  7. 7. Square Space https://www.squarespace.com 8 o Starting at $8/Month o Up to 20 pages o Free custom domain o No Ads
  8. 8. WordPress.com 9 Free o WordPress.com address - unlimited pages – has ads Premium o Unlimited pages – Your custom domain – no ads – email and chat support o $99/Yr or Business $299/Yr
  9. 9. GoDaddy Website Tonight www.godaddy.com 10 • Starting at $1.00-$5.49/month • Unlimited pages • Free domain (with annual plan) • No ecommerce tools (even with most expensive plan)
  10. 10. Wix Free • Don’t get to use your domain – has ads Basic • $4.08/month – Has ads – connect your domain Unlimited • $12.92/Month – no ads – connect your domain – support (need to upgrade to get ecommerce) www.wix.com 11
  11. 11. The Real Deal
  12. 12. o The most popular open source content management system to create websites with o User friendly – widely accepted (74,652,825 WordPress websites) o Dashboard, templates, plugins etc.. WordPress Wordpress.org 13
  13. 13. o WordPress.org o Elegantthemes.com o Templatemonster.com o Themify.me o Themeforest.net – The best option Things to look for o Responsive design, good support, recent updates WordPress Themes 14
  14. 14. o Adobe Stock o Istockphoto.com o Shutterstock o Make sure all images are royalty free o Do not take images from Google Images! Graphics – It’s What People See! 15
  15. 15. o Go Daddy o Host Gator o A2 Hosting Website Hosting 16
  16. 16. What Every Website Needs o In 3-5 Seconds, they should know what you do o Homepage- With a phone number in the top right o About page o Products/services o Contact page with contact form o Every page needs a CTA 17
  17. 17. SEO (Search Engine Optimization) 18 o 3 Main components of SEO: o 1) Finding the right keywords that your customers are searching for o 2) Using those keywords on your website in all the right places o 3) Building backlinks on other websites that point back to you Download our SEO Action Plan For Beginners
  18. 18. The Extras 19 o Security o Analytics o Stat Counter Google Analytics o Use your domain for your email address
  19. 19. o For more than 8 years we have been creating engine optimized websites that convert more visitors into customers. o When you work with us, you work with a team of experts in graphic design, marketing, search engine optimization and social media. o View our portfolio here ABOUT DESIGN & PROMOTE

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