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Get Your Business Google Approved

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Google My Business puts you in control of your online presence and right in front of your customers. In this seminar, Joe Roppo, SEO Director at Design & Promote, covered how to verify and optimize your business listing on Google.

Topics Covered:
*Key differences between a Google+ and Business Page
*Overview on how to navigate the Google My Business Dashboard
*How to claim and verify your business listing
*How to manage and update your Google My Business Page
*Ways to review insights on your customers
*Further ways to optimize your page through graphics, virtual tours and more!
*There is more to Google than you may think. By creating your *Google My Business listing, you’re opening up to a wide range of opportunities.

Published in: Marketing
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Get Your Business Google Approved

  1. 1. o For more than 8 years we have been creating search engine optimized websites that convert more visitors into customers. o When you work with us, you work with a team of experts in graphic design, marketing, search engine optimization and social media. ABOUT DESIGN & PROMOTE
  2. 2. o Google My Business (also known as Google Places, Google Local Listing) was created for companies to manage and edit their business’ information across Google searches, Google Maps and Google+. ● Use Google My Business to put the right info about your business on Search, Maps and Google+ so that customers can get in touch. What is Google My Business?
  3. 3. o Key differences between a Google+ and Business Page o How to claim and verify your business listing o Overview on how to navigate the Google My Business Dashboard o How to manage and update your Google My Business Page o Further ways to optimize your page through graphics, virtual tours and more! o Ways to review insights on your customers Topics Covered
  4. 4. o At first there was no such thing as localized listings or places in Google o Then they introduced Google Places • 6 or 7 (“pack” of) business locations listed above organic search results o Recently, they stopped showing 6 or 7, and now only show 3 local businesses, still above the organic search results • This listing is directly tied to your Google My Business page History of Google My Business
  5. 5. o Connected to Google Maps – this is how your business will show on Google Maps o NOT the same as a normal Google+ Page ● Be aware of differences ◦ URL, About, Actual business information will be listed History of Google My Business Cont’d.
  6. 6. o Examples of personal Google+ Pages ● https://plus.google.com/u/0/+BruceJones630/ ● https://plus.google.com/u/0/113749645772512884083/ ● https://plus.google.com/u/0/+VaughnGarner What does a personal Google+ page look like?
  7. 7. o Examples of Google My Business from front-end ● https://plus.google.com/112226245033360255095/about ● https://plus.google.com/+Synergyremodel ● https://www.google.com/+Salon625Naperville o Google has changed the way it can be viewed in Google What does a Google My Business page look like?
  8. 8. ● Need gmail account or business email with Google ● Need verified physical address ◦ Google sends postcard with verification number ◦ May also get a phone call from Google ● Enter verification number from postcard on the back-end of Google My Business ● https://support.google.com/business/answer/2911778?hl=en Claiming your Business in Google
  9. 9. ● If you already have a Google My Business page and your NOT the owner, request to be the owner. ◦ If someone else is managing the Google My Business page for you, make them a ‘Manager’. Claiming your Business in Google
  10. 10. ● Business name and address ● URL ● Business hours ● Service area ● Categories ● Description with a link to website ● Photos ● Managers of your page Editing/Optimizing your Google My Business Page
  11. 11. o Profile picture: 250 x 250 px o Cover Image: 1080 x 608 px {Recommended By Google) o Post: 426 width (height varies) o Shared Link: 150 x 150 (thumbnail) Google Plus Image Sizes Source: http://blog.hubspot.com/marketing/ultimate-guide-social-media-image-dimensions-infographic
  12. 12. o See how many people are: ● Seeing your listing show up in Google ● Viewing photos or posts on your listing ● Clicking through to your website ● Making a phone call from your listing ● Asking for driving directions Google My Business Insights
  13. 13. Google My Business Insights
  14. 14. ● Optimize the business listing ● Link back to the Google business listing URL ◦ With other social media links on your website ◦ Online Press Releases, Blog Posts, Local Directories ● Make sure your website speaks about the same services offered ● Get reviews to stand out and become trusted ● Get a Virtual Tour added to your page ◦ https://www.google.com/maps/about/partners/businessview/get- started/ Getting your Google My Business page to show up in Google
  15. 15. http://www.designandpromote.com/our-seminars/

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