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Debunking Website Security Myths


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Design & Promote partnered up with webClinic Pro to go in depth about website security. There are a lot of myths surrounding website security and it’s time to debunk them. Your website might not be as safe as you thought, so we’ll make sure you know the steps to take to make sure your site is secure. We’ll go over why websites get hacked and how you can protect yourself before it’s too late.

Published in: Marketing
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Debunking Website Security Myths

  1. 1. Introduction At Design & Promote, our mission is to help our clients successfully receive optimal online recognition and brand exposure. We partner with our clients to create customized SEO solutions, strategic website designs, and social media initiatives to enhance their online presence with effective and measurable results. Sign up for our upcoming seminars Our mission is to clean and secure websites, especially for those who cannot afford expensive IT staff or on-site web security professionals. Our goal is to clean as many infected website as we can, protect them with an appropriate amount of security, and monitor them to be aware of future hacking attempts. No website is too small or not important enough for security from webClinic Pro Learn more about our services
  2. 2. Statistics • 74.6 million websites use WordPress • 73% of WordPress websites are currently vulnerable. • The average number of days that lapse between the website attack and when it is finally detected is 193. • 63% of WordPress owners do not know that they were already hacked. • 86% of websites contain at least one ‘serious’ vulnerability. • 55% of retail trade sites and half of health care/social assistance sites are “always vulnerable”. • Estimated annual cost for cyber crime committed globally is 100 billion dollars. • Hacktivism accounts for half of the cyber attacks launched in the world.
  3. 3. Website Security Breakdown 1. Hardening 2. Encryption 3. Filtering 4. Backups 5. Updates 6. Scans 7. Monitoring
  4. 4. Security Nightmare Spectrum 1. Vulnerable 2. Initial Hack/Hidden 3. Spam Links or Google Ads 4. Email Spam 5. Email Blacklisting 6. Malware 7. Website Blacklisting 8. Defacement
  5. 5. Myth #1 My website doesn’t sell anything so I don’t need security. • Hackers use bots to scan website randomly for vulnerabilities. • Hackers can make money from your website without stealing credit cards. • Hackers care more about the security of your site than you do.
  6. 6. Myth #2 My website designer or hosting company already protects my website. • Website designers build your website. • Website hosting companies provide a space for your website to live. • Website marketing companies get traffic to your website. • Unless these companies explicitly provide security then they are not responsible.
  7. 7. Myth #3 I don’t have time to deal with website security. • It’s much more time consuming to deal with a hacked website. • It’s a lot more stressful dealing with a hacked website. • It’s can be embarrassing explaining that your website was hacked.
  8. 8. Myth #4 It won’t happen to me. • Hackers are attacking everyone. • Ignoring the problem won’t make it go away. • Not securing your website leaves others at risk.
  9. 9. Myth #5 Securing my website is too costly. • Consider the damage to your reputation if the website was compromised. • Consider the impact on digital marketing if the website was blacklisted. • Consider the time and money required to repair the website if it was compromised.
  10. 10. Solution 1. Determine your areas of vulnerability. 2. Determine what security measures need to be put into place. 3. Make time to maintain your website. 4. Implement the security and maintenance measures. 5. Repeat steps 1-5. 6. Monitor and analyze security reports daily.
  11. 11. Marketing & Website Security •Google will warn users that your site may be harmful •Your site can be blacklisted- killing all SEO efforts •Google Adwords and all Facebook advertising (directing to your website) could be suspended •Paid search ads could redirect to other malicious sites
  12. 12. Ways To Keep Your Website Secure ●Pick a unique password that is not used in other places ●Update WordPress Core, Plugins & Themes ●Add a Captcha to WordPress login screen ◦Brute Force Logins ●Security Plugins ◦Wordfence, Ithemes Security, Shield
  13. 13. Updates ●Why are there so many updates? ◦Open Source Platform ◦Lots of Plugins ◦New vulnerabilities patched ●Must continually check for and manually do updates
  14. 14. Contact Us Today To Learn More! For all of your marketing and website needs click here to contact For any security needs click here to contact Thank You For Attending!
  15. 15. Resources How Website Security Impacts SEO Understanding and Removing a Google Blacklist The Importance of Website Security in SEO & Online Marketing