Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Building Backlinks


Published on

Part of search engine optimization is building backlinks! We share how you can build your website’s credibility and increase rankings through gaining backlinks.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Building Backlinks

  2. 2. o Finding the right keywords that your customers are searching for o Inserting those keywords into the site content o Building links back to your site What is SEO
  3. 3. o A link to your website from another website that you can click. ● Do follow/no follow ● Structure of a backlink ● <a href=“”>Search</a> • destination anchor What is a backlink?
  4. 4. o A vote or citation in Google’s eyes o Backlinks to your site show trust o All things being equal the site with the most backlinks wins. (is #1 in Google) Why are Backlinks Important
  5. 5. o Link Juice = Authority in Google o Authority flows and drains out through links o Pages with many links have less authority o Links from pages filled with links are less powerful ● Look for links on Pages without other links ● Link from your own site sparingly to industry relevant sites and pages What is Link Juice?
  6. 6. o Google Webmaster Tools o Majestic SEO How To Check backlinks
  7. 7. ● Links that have been built by automated tools or the kinds of links that have been in the past ◦ Thousands of blog comments ◦ Forum signature links, links in forum articles are fine ◦ Footer links ● Links with overly optimized anchor text ◦ Keyword anchor text should be varied and <5% What is a Bad Backlink?
  8. 8. ◦ Completely un-related sites ◦ Thousands of blog comments built with tools ◦ Forum signature links, links in forum articles are fine ◦ Footer links Places not to put backlinks
  9. 9. How to Build Backlinks
  10. 10. o Anchor text ● Naked and neutral anchor text ◦ “click here” ● Build mostly branded anchor text links ◦ i.e. “Skyline Exhibits” “ ● Use occasional (<5%) varied keyword anchor text ◦ i.e. “Trade Show Displays” “Trade show exhibit rentals” Types of Backlinks
  11. 11. o Blog comments o Directories o Guest posting o Social media o Develop banner to put on partners like better business bureau or AVVO o Create whitepaper, graphics or tools and give code to add to other sites. o Hope people will steal your great content Places to put backlinks
  12. 12. Comments
  13. 13. o Search in google ● “keyword” blog ● “keyword” comment ● “keyword” comments ● Search tools lets you find recently posted content as well Finding places to comment
  14. 14. o Go back to majestic SEO to look at trust flow for each site. o Evaluate the page and the current comments How to find places to put a backlink
  15. 15. o Goal is to get comment approved o Don’t sell in the comment o Read or at least thoroughly skim the article and make a good comment that adds to the discussion or page. o There are a lot of comment robots so you must stand out as a real person. ● Make a comment that explicitly references the article content ● Argue with the author on a point in the article Commenting Etiquette
  16. 16. Directories
  17. 17. o Do a Google search ● Find directories that are industry specific ◦ “industry” “add a listing” ◦ “Naperville” “add a listing” ● Local directories ● Web + SEO directories How to Find Directories
  18. 18. o o o o Best Local Directories o o o o
  19. 19. o o o o Best Web Directories o o o o
  20. 20. Design & Promote Directories • • • • • • • • • • •
  21. 21. o Category pages do rank o Make sure to clean up yelp listings o Get duplicate listings deleted Yelp
  22. 22. Social
  23. 23. o Mostly no-follow but still worth including ● Make sure to include a link to your site in social media posts o LinkedIn is the exception o Traffic still helps rankings o Exposure may bring natural backlinks Social link power
  24. 24. Links in LinkedIn
  25. 25. o Links in page descriptions are do-follow o Links in comments are no-follow o Add links to your existing pages Meetup
  26. 26. Guest Posting
  27. 27. o Searching for guest post pages + your industry ● “write for us” “chiropractor” /”submit a guest post” o Most places then have guidelines for content and links o After Google updates places only accept really good original content. Finding Opportunities
  28. 28. Networking
  29. 29. o Sponsorships o Libraries o Groups o Chamber o News Stories o Awards Networking to Get Backlinks
  30. 30. CONTACT 1952 McDowell Road Suite 100 Naperville, IL 60653 Our Seminars