Design and-i-may2011


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Our new online brochure for Design and i, showcasing our projects with case studies, testimonials and insights into our design process.

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Design and-i-may2011

  2. 2. HELLO TESTIMONIAL WHAT IS DESIGN AND I? WHAT MAKES US DIffERENT? Design and i is a Derby based Well, we are highly qualified in “As a Europrix design studio, headed up by our subject area (Martin has got Multimedia Awards graphic designer and illustrator a Masters Degree in Multimedia Nominee Martin has Martin Hyde. Design and i offer Design with Distinction). He brilliantly designed and unique, creative graphic design trains other designers in both maintained the project and illustration for web and web site design and illustration. print, produced using the latest He also consults for leading web site for 2 years. He’s techniques. Our style of design businesses in the area. He is flexible, highly creative will provide you with unique also a well known local artist. and most fun to work communications, which will with!” help you stand apart from your Our designs get results and have competitors. a commercial edge, just take a look at the many testimonials in Rainer Steindler - Project Leader this brochure. ICNM Design and i have clients throughout the UK and Europe, and have worked with them on WHAT DOES THIS MEAN TO a diverse range of web and print YOU? projects. Our ability to work across both web and print will Well, it hopefully reassures provide you with a consistent you that we can deliver the identity across all mediums. goods, and that our branding WHAT CAN YOU EXPECT and design will always be to the highest standard. fROM US? We are a friendly bunch at We always deliver on time to the Design and i, and are passionate highest quality. We will never about design and branding. put out design work which isn’t up to the highest standards. We Clients stay with us for years, don’t use jargon and will always and we hope you will too. Give explain the process to you. us a call at our Derby studio on 01332 890333.
  3. 3. A TYPICAL DESIGN AND i BRAND IDENTITY STAGE 1: LOGO DESIGN PROCESSCONCEPT 1 CONCEPT 2 CONCEPT 3 LOGO EVOLVED & COLOUR ADDED victorian em hiec em em em hiec hiec hiec emhiec em hiec em emhiec Health Innovation and Education Cluster EM em em hiec hiec hiec emhiecem HIEC em hiec hiec em hiec hiec hiec em em em em HIEC hiec hiec EAST MIDLANDS em hiec em hiec hiec em hiec hiec hiec em em em emhiec EAST MIDLANDS“The logo or ident is the most important part of any DESIGN AND Ibrand identity and should always be designed first. The At the start of the logo design process, we first research the clientreason for this is the rest of the brand identity will hang and its competitors. We then create various individual concepts andoff its visual blueprint, including web sites, printed items variations, usually in black and white. These are then shown to the clients and the design is evolved and colour variations are added. Onceetc.” the logo is complete it is provided in all its variations and in formats for print and web. The finished files are also available to our clientsMartin Hyde - Director through the Design and i client area which they can access at any time.
  4. 4. A TYPICAL DESIGN AND I BRAND IDENTITY STAGE 2: PRINT DESIGN “It is preferable to design the print elements before the web site as it gives greater creative freedom in developing the brand identity.” Martin Hyde - Director DESIGN AND I
  5. 5. A TYPICAL DESIGN AND I BRAND IDENTITY STAGE 3: CONSISTENCY ACROSS PRINT & WEB TESTIMONIAL “Martin has provided some excellent support for the East Midlands HIEC and his expertise has added considerably to establishing our web presence and brand identity. His levels of creativity and design have created for us a modern contemporary web site that has been well received by our project teams. I am really pleased to be given this opportunity to endorse and promote Design and i and I would recommend Martin to all potential clients.”After the initial logo and printed items are designed, we then move on to the web site design and otherbusiness communications such as this poster above. Whether it is a large scale poster or the cutting edge web Geoff Glover - Project Leadsites we build, the brand identity always remains consistent, and above all remains memorable. EAST MIDLANDS HIEC
  6. 6. CASE STUDY: DERBY BREWING COMPANY - THE GREYHOUND for this project could also be of TESTIMONIAL great benefit to a wide range AOI 2011 of businesses such as public “Design and i created a AWARD house’s, restaurant’s, farm unique and memorable WINNING shop’s, coffee house’s, deli’s, DESIGN and retail outlet’s who want identity for The to create a strong, consistent Greyhound Public and memorable experience. House in Derby, through This in turn will bring loyalty their imaginative from their customers and make them stand out from their branding, design and competition. illustration. The designs complimented the style of venue we were We are happy to work on a project from start to finish or creating perfectly. We work on a single design piece for all enjoyed working those who already have design together with Design and and branding in place. i on this exciting project and would thoroughly DESIGNED BY DESIGN AND I recommend them to Once a neglected inner-city any business for their pub, now one of Derby’s Brand identity branding, design and most popular and unique Illustrations & art work destinations. The Greyhound illustration needs” Signage design throughout in Derby is a great example of Uniform design a design and branding project Leaflets Paul Harris - Director which helps a public-facing business differentiate itself Invites DERBY BREWING COMPANY from their competition through Brochure the use of high quality graphic Menu design design and illustration. Branded stationery The type of design and Loyalty cards illustration products created Press adverts
  7. 7. CASE STUDY: HIGH GROWTH TESTIMONIAL “Martin is a very talented designer. He has produced branding work for myself and a number of my clients - all to raving reviews and producing excellent results. Martin has a unique ability to understand and interpret a design HIGH GROWTH MODEL brief into something that stands out creatively but at the same time is very commercial. Additional for what he produces, Martin is incredible value for money.”Design and i created the complete brand identity for High Growth. Innovative illustrations as above which Stuart Ross - Diretor HIGH GROWTHtransform standard powerpoint style business diagrams into something far more interesting and memorable.
  8. 8. CASE STUDY: CEDAR AND CO - NOT YOUR USUAL BEAN COUNTERS TESTIMONIAL Cedar and Co were happy with their existing branding, but did AOI 2011 not have their logo in a suitable “We have had nothing AWARD format. So we recreated it and but positive comments WINNING DESIGN built upon it, adding additional about our website... no colours and elements. other accountants site You can check out their site at comes anywhere close in being original. Our site DESIGNED BY DESIGN AND I is fantastic as it is nearly always a talking point Character Illustrations when we meet prospects. Brand Development Your professionalism, Site design Site build creativity and knowledge Site maintenance are extremely impressive Adverts and I have no hesitation Banners in recommending your services” Neil King - Director CEDAR AND COCedar and Co wanted a web site To enable them to update the To create a wow factor for Cedarthat would really differentiate site themselves we created and Co we designed a flashthem from other accountants, a content managed site on animation of the “bean counter”and that they could update the Wordpress platform. This on front page using characterthemselves. They already had a means that Cedar and Co can illustrations that are usedlogo design, so we worked with log in and add new content such throughout the site.them to develop their web site as testimonials, quotes & blogand build upon their branding. posts whenever they want to.
  9. 9. CASE STUDY: MARK CAMPBELL MOTORS TESTIMONIAL “Martin has done work for my company both for print and web. He is very creative and sees opportunities that you may miss.This project was the design and build of a content rich, content DESIGNED BY DESIGN AND I I would recommend you give him a call and just ask himmanaged web site for Mark Campbell Motors. We also developed their to take a look at the way your presenting your business,existing branding. We integrated the web site into the used car sales Brand Identity Development I’m sure he’ll give you some advice that will enhance yournetwork, and provided full social networking integration throughout Web site design and buildthe site. presentation and bottom line.” Leaflets Adverts Mark Campbell - Director MARK CAMPBELL MOTORS
  10. 10. BRAND IDENTITY: fURTHER BRAND IDENTITIES BY DESIGN AND I TESTIMONIAL “We have liked Martin’s work for some time, so it seemed natural to ask him to design our new logo. It was obvious from the first stages to the end result that Martin is extremely knowledgeable and is dedicated to achieving the right results for his clients. We are particularly pleased with end result logo and from there have gone on to use Martin to design our business cards as well.” TESTIMONIAL Steve Balaam - Director “Martin has created a beautiful brand identity for BIG ANT VIDEO Soboho. The creativity and originality which can be seen throughout our web site and printed materials is outstanding. Our clients always comment about how great our branding is. I am really pleased with all the help and support Martin has provided and would recommend ‘Design and i’ to any business owner. ” Lynsey Clarke - Director SOBOHO
  11. 11. GET IN CONTACT: 01332 294437 / 07775 758131 / ENQUIRE@DESIGNANDI.CO.UK