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@DesDigitalWorld
#designandthedigitalworld
The Maya Project
Visual branding: How to make your project recognisable
The May...
@DesDigitalWorld
#designandthedigitalworld
The Maya Project (mayaproject.org.uk)
@DesDigitalWorld
#designandthedigitalworld
Maya Project branding
• Colour scheme
• Logo
• Underlying photo
• Maya: partner...
Work Childhood Ageing
Living conditions Nutrition and Health Migration
Women’s roles Faith and Spirituality Power and conf...
@DesDigitalWorld
#designandthedigitalworld
Research/Enterprise in
Human Biology & Biomedical Sciences
Research:
evidence b...
@DesDigitalWorld
#designandthedigitalworld
@DesDigitalWorld
#designandthedigitalworld
@DesDigitalWorld
#designandthedigitalworld
Photos • General interest: initial invitation branding
Summary • Intermediate i...
@DesDigitalWorld
#designandthedigitalworld
@DesDigitalWorld
#designandthedigitalworld
The Online Social Life of the Maya Project
• Website: http://mayaproject.org.uk...
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3. Visual branding: How to make your project recognisable The Maya Project example Slide 1 3. Visual branding: How to make your project recognisable The Maya Project example Slide 2 3. Visual branding: How to make your project recognisable The Maya Project example Slide 3 3. Visual branding: How to make your project recognisable The Maya Project example Slide 4 3. Visual branding: How to make your project recognisable The Maya Project example Slide 5 3. Visual branding: How to make your project recognisable The Maya Project example Slide 6 3. Visual branding: How to make your project recognisable The Maya Project example Slide 7 3. Visual branding: How to make your project recognisable The Maya Project example Slide 8 3. Visual branding: How to make your project recognisable The Maya Project example Slide 9 3. Visual branding: How to make your project recognisable The Maya Project example Slide 10

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Dr Ines Varela-Silva
Design and the Digital World - Session 1
Establishing a digital presence for your research

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3. Visual branding: How to make your project recognisable The Maya Project example

  1. 1. @DesDigitalWorld #designandthedigitalworld The Maya Project Visual branding: How to make your project recognisable The Maya Project example Dr Inês Varela-Silva, Loughborough University – SSEHS Human Biologist & Director, Maya Project mayaproject.org.uk
  2. 2. @DesDigitalWorld #designandthedigitalworld The Maya Project (mayaproject.org.uk)
  3. 3. @DesDigitalWorld #designandthedigitalworld Maya Project branding • Colour scheme • Logo • Underlying photo • Maya: partners • Main outcomes: for the Maya • Project’s uniqueness • Science through art • Sad, but hopeful • Human characteristics • Emotional bonds • Mantra Project’s personality Project’s attributes Project’s signature Project’s principles
  4. 4. Work Childhood Ageing Living conditions Nutrition and Health Migration Women’s roles Faith and Spirituality Power and conflict
  5. 5. @DesDigitalWorld #designandthedigitalworld Research/Enterprise in Human Biology & Biomedical Sciences Research: evidence based Research/Enterprise: evidence based AND community relevant Research/Enterprise: positive impact, significance & reach outside academia
  6. 6. @DesDigitalWorld #designandthedigitalworld
  7. 7. @DesDigitalWorld #designandthedigitalworld
  8. 8. @DesDigitalWorld #designandthedigitalworld Photos • General interest: initial invitation branding Summary • Intermediate interest Full paper • Scholars & researchers: different branding required The Maya Project (mayaproject.org.uk)
  9. 9. @DesDigitalWorld #designandthedigitalworld
  10. 10. @DesDigitalWorld #designandthedigitalworld The Online Social Life of the Maya Project • Website: http://mayaproject.org.uk/ • Facebook Page: https://www.facebook.com/MayaProjectUK • Behance: https://www.behance.net/inesvarelasilva • Twitter: @MayaProject2012 • YouTube: https://www.youtube.com/user/MayaProject12 • Newsletter subscription: http://mayaproject.us6.list- manage2.com/subscribe?u=df1547f26a3f7842c6d5949c9&id=f467ff13e4 • Pinterest: http://uk.pinterest.com/MayaProject2012/ • Google+ https://plus.google.com/u/1/b/117761165089265822924/+MayaprojectOrgUk2012/p osts • Publications on the contemporary Maya: http://figshare.com/articles/Comtemporary_Maya/888406

Dr Ines Varela-Silva Design and the Digital World - Session 1 Establishing a digital presence for your research

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