Human centered design project StoriTina%n Dzirkvadze, Kers%n Oppe, Birgit Pulk, Aleksei Oleinik Tallinn University of Technology, Design & Engineering 2013
TeamBirgit Pulk Kers%n Oppe Tina%n Dzirkvadze Aleksei Oleinik
Context Have you ever reached home with your hands full of things?And then you have to ﬁnd the keys and unlock the door… This is what parents feel every single day when they have to go anywhere with a baby and a stroller…
StaCsCcs 5 234 747 live births Needs in 2011Births in EU Parents countries Lifestyle Possibili%es
Personas & Target group Persona1:James – outdoorsy & ac%ve– needs lots of storage – loves IT-‐fairs & conferences Persona2:Daisy Baby – mul%tasker between exploring school & job – needs simple & the world foldable baby rest – loves shopping Persona3:Beth – living on the go – needs portable carriage with lots of storage – loves extreme tourism
Personas: Strollers Who and What? Folding 665€ James Hi-‐tech Very good Very bad Bad Average Clean and simple Beth Light and thin Good Very bad Very bad Good 500€ Used as backpack570€ Daisy Mul%func%onal Very bad Good Bad Bad Comfortable
Market: Storage & Foldability ! Foldability Easy to fold 665€500€ 1050€ Storage 570€ Hard to fold 612€
The nieche Modern families don’t need new strollers, they need a new family member to embrace the baby and liberate parents on the go.
Conclusion Crea%ng a new structure that embodies diﬀerenCated storage and a comfortable resCng place for the baby.The structure should be ﬂuently foldable and become a careless item to carry around.