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Ideas<br />$<br />“(-[&}<br />€<br />%<br />@<br />leveraging<br />Social media<br />foraudience development<br />web<br /...
facebook<br />1. buildbetterfangates<br />Givethem more reasons to « like » you.  Put something good behind the gate.<br /...
Facebook: Put something good behind the gate<br />
facebook<br />1. buildbetterfangates<br />Givethem more reasons to « like » you.  Put something good behind the gate.<br /...
Helpful  apps:<br />www.wildfire.com<br />www.hyperarts.com<br />www.fanappz.com<br />www.easypromosapp.com<br />www.invol...
facebook<br />1. buildbetterfangates<br />Givethem more reasons to « like » you.  Put something good behind the gate.<br /...
Facebook: think beyond the magazine covershot<br />
Facebook: think beyond the magazine covershot<br />
Facebook: think beyond the magazine covershot<br />
Facebook: think beyond the magazine covershot<br />
Facebook: think beyond the magazine covershot<br />
4. Facebook / twitter<br />get your audience to pay(with their networks) <br />“Money is so 20th Century.  The new currenc...
www.paywithatweet.com<br />
5. bookmarking<br />remember bookmarking sites?<br />
5. bookmarking<br />remember bookmarking sites?<br />They’re not dead yet!<br />
5. bookmarking<br />remember bookmarking sites?<br />They’re not dead yet!<br />
5. A new kid on the block<br />
5. A new kid on the block<br />
Popularispopular  for  a  reason<br />6. Be  a  joiner<br />.............................................<br />Not Just a ...
Popularispopular  for  a  reason<br />6. Be  a  joiner<br />7. Be  analytical<br />..........................................
Popularispopular  for  a  reason<br />6. Be  a  joiner<br />7. Be  analytical<br />8. Be  engaging<br />.....................
It’s  time  to  Integrate<br />9. Social + email<br />75% of social media userssay email isstill the best way for brands t...
9. Social + email<br />
9. Social + email<br />
It’s  time  to  Integrate<br />Integrationtools<br />www.foursquare.com<br />www.directdialogs.com<br />www.appsbar.com<br...
Thank You <br />forComing!<br />You may contact us<br />by phone or web at:<br />dforsyth@densitymedia.com<br />(323) 240-...
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Leveraging Social Media for Audience Development.ppt

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Leveraging Social Media for Audience Development.ppt

  1. Ideas<br />$<br />“(-[&}<br />€<br />%<br />@<br />leveraging<br />Social media<br />foraudience development<br />web<br />Marketing<br />facebook<br />64<br />™<br />Seo<br />Social<br />Network<br />©<br />Media<br />:))<br />¥<br />£<br />twitter<br />email<br />1<br />| DESIREE FORSYTH| PRINCIPAL | DENSITY MEDIA<br />
  2. facebook<br />1. buildbetterfangates<br />Givethem more reasons to « like » you. Put something good behind the gate.<br />2. makebetterpartnerships<br />Consider an Engagement Event or a « CoReg » with a popularadvertiser.<br />3. Use better photos<br />Most people won’t flip through all of yourtabs and pages. Show themwhere to go.<br />Source: http://socialbakers.com<br />
  3. Facebook: Put something good behind the gate<br />
  4. facebook<br />1. buildbetterfangates<br />Givethem more reasons to « like » you. Put something good behind the gate.<br />2. makebetterpartnerships<br />Consider an Engagement Event or a « CoReg » with a popularadvertiser.<br />3. Use better photos<br />Most people won’t flip through all of yourtabs and pages. Show themwhere to go.<br />Source: http://socialbakers.com<br />
  5. Helpful apps:<br />www.wildfire.com<br />www.hyperarts.com<br />www.fanappz.com<br />www.easypromosapp.com<br />www.involver.com<br />www.vitrue.com<br />
  6. facebook<br />1. buildbetterfangates<br />Givethem more reasons to « like » you. Put something good behind the gate.<br />2. makebetterpartnerships<br />Consider an Engagement Event or a « CoReg » with a popularadvertiser.<br />3. Use better photos<br />Most people won’t flip through all of yourtabs and pages. Show themwhere to go.<br />Source: http://socialbakers.com<br />
  7. Facebook: think beyond the magazine covershot<br />
  8. Facebook: think beyond the magazine covershot<br />
  9. Facebook: think beyond the magazine covershot<br />
  10. Facebook: think beyond the magazine covershot<br />
  11. Facebook: think beyond the magazine covershot<br />
  12. 4. Facebook / twitter<br />get your audience to pay(with their networks) <br />“Money is so 20th Century. The new currency is buzz.”<br /> -Internet Retailer<br />
  13. www.paywithatweet.com<br />
  14. 5. bookmarking<br />remember bookmarking sites?<br />
  15. 5. bookmarking<br />remember bookmarking sites?<br />They’re not dead yet!<br />
  16. 5. bookmarking<br />remember bookmarking sites?<br />They’re not dead yet!<br />
  17. 5. A new kid on the block<br />
  18. 5. A new kid on the block<br />
  19. Popularispopular for a reason<br />6. Be a joiner<br />.............................................<br />Not Just a Pusher<br />.............................................<br />Use the TwitterTrendingTopics  to join in relevant conversations. You don’talways have be the one starting the topic.<br />
  20. Popularispopular for a reason<br />6. Be a joiner<br />7. Be analytical<br />.............................................<br />.............................................<br />Not Just a Pusher<br />Most Popular Items<br />.............................................<br />.............................................<br />Use the TwitterTrendingTopics  to join in relevant conversations. You don’talways have be the one starting the topic.<br />Use analytics to find the mostpopular items on your site and spreadthem far and widethroughyour social networks.<br />
  21. Popularispopular for a reason<br />6. Be a joiner<br />7. Be analytical<br />8. Be engaging<br />.............................................<br />.............................................<br />.............................................<br />Not Just a Pusher<br />Most Popular Items<br />Ask & Respond<br />.............................................<br />.............................................<br />.............................................<br />Hugeresponsecanbegenerated by posing a question withyourposting, thenresponding to your audience to keep the conversation going.<br />Use the TwitterTrendingTopics  to join in relevant conversations. You don’talways have be the one starting the topic.<br />Use analytics to find the mostpopular items on your site and spreadthem far and widethroughyour social networks.<br />
  22. It’s time to Integrate<br />9. Social + email<br />75% of social media userssay email isstill the best way for brands to communicatewiththem. (hubspot)<br />10. Social + mobile<br />Think mobile apps and placements.<br />
  23. 9. Social + email<br />
  24. 9. Social + email<br />
  25. It’s time to Integrate<br />Integrationtools<br />www.foursquare.com<br />www.directdialogs.com<br />www.appsbar.com<br />www.appmakr.com<br />www.appbreeder.com<br />www.appinventorbeta.com<br />Most email providers cangiveyou social signupforms<br />
  26. Thank You <br />forComing!<br />You may contact us<br />by phone or web at:<br />dforsyth@densitymedia.com<br />(323) 240-1302<br />www.densitymedia.com<br />

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