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Desaraev Smbmsp


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Social Media Breakfast #SMBMSP presentation: social media roll call.

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Desaraev Smbmsp

  1. 1. S ocial M edia R oll C all (Quality vs. Quantity) Desarae A. Veit @desaraev
  2. 2. Where to start? <ul><li>Know your client. </li></ul><ul><ul><li>B2B or B2C who is their audience </li></ul></ul><ul><ul><li>Create personas/ethnography </li></ul></ul><ul><li>Learn by doing. How involved are you? </li></ul><ul><ul><li>How many options do you truly know/understand? </li></ul></ul><ul><li>Learn by sharing & Connecting </li></ul>
  3. 3. Brand Yourself <ul><li>Make it easy for people to find you: </li></ul><ul><li>BRAND YOURSELF </li></ul><ul><li>(I’m desaraev on every network). </li></ul><ul><li>Use RECOGNIZABLE pictures </li></ul><ul><li>The same username </li></ul><ul><li>Answer the interest questions & add tags. </li></ul>
  4. 4. How can you leverage a community? <ul><li>Get to know you consumers/clients </li></ul><ul><li>Connect internally </li></ul><ul><li>Share ideas, training tips, or just get to know one another on a deeper level. </li></ul>
  5. 5. Quality Vs. Quantity <ul><li>Everyone wants to know whats the next Twitter, Facebook, Frazr. </li></ul><ul><li>The only way to found out is to be INVOLVED . </li></ul>
  6. 6. Connection Classification <ul><li>Blogging </li></ul><ul><li>PodCast </li></ul><ul><li>Forum/idea sharing </li></ul><ul><li>Micro-Blogging </li></ul><ul><li>Applications </li></ul><ul><li>Wiki </li></ul><ul><li>Social Networks </li></ul><ul><li>Connect Networks (plaxo, hellotxt, Mixx) </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Aggregator </li></ul><ul><li>Article Voting </li></ul><ul><li>Photo/Audio/Video Sharing </li></ul><ul><li>Schedule/Calendar </li></ul><ul><li>Email/Chat </li></ul><ul><li>Search Engines </li></ul><ul><li>Review Networks </li></ul><ul><li>Search Groups </li></ul><ul><li>Mobile APIs </li></ul><ul><li>Avatar Communities/ Gaming Networks </li></ul><ul><li>Music Networks </li></ul><ul><li>Niche Community </li></ul><ul><li>Social Shopping </li></ul><ul><li>Book Clubs </li></ul><ul><li>Map/Location Sharing </li></ul><ul><li>Directory/Job Sharing </li></ul>
  7. 8. Tracking & ROI <ul><li>Is KNOWING you have a satisfied customer enough? </li></ul><ul><li>Link Building/SEO </li></ul><ul><li>Word/Phrase Tracking </li></ul><ul><li>Responding to & Starting </li></ul><ul><li>Conversation. </li></ul>