EDUCAÇÃO 2020
https://www.youtube.com/watch?v=GTTR4rkt_zQ
VÍDEO A DAY IN THE LIFE
EDUCAÇÃO
GLOBAL
ALUNOS NÃO
TRADICIONAIS
PREFERÊNCIAS
DO CONSUMIDOR/
MODELOS
ALTERNATIVOS
BIG DATA
COMO PADRÃO
ONLINE &
MOB...
TENDÊNCIAS EM EDUCAÇÃO NO BRASIL
TENDÊNCIAS EM EDUCAÇÃO NO BRASIL
EDUCAÇÃO
GLOBAL
ALUNOS NÃO
TRADICIONAIS
PREFERÊNCIAS
DO CONSUMIDOR/
MODELOS
ALTERNATIVOS
BIG DATA
COMO PADRÃO
ONLINE &
MOB...
60%+
25%+
Source: Sloan-Babson, “Going the Distance: Online Education in the United States 2011” and extrapolated growth p...
Source: NEED TO QUOTE SOURCE
AUMENTAR
MATRÍCULAS
REDUZIR
CUSTOS
MEDIR
RESULTADOS
DIVULGAÇÃO
ACESSO
LIVRE
EXPERIMENTAÇÃO
ACESSO LIVRE
EXPERIMENTAÇÃO
AVALIAÇÃO &
EXPERIMENTAÇÃO
DIVULGAÇÃO
MOOCS
F2F HÍBRIDO CURSOS ONLINE CURRÍCULOS
ONLINE
PLATAFORMAS
APOIOEM
MARKETINGE
ATENDIMENTO
ESTRATÉGIA
DENEGÓCIOSDESIGN
MEIOS D...
PLANEJAMENTO &
DESENVOLVIMENTO
MARKETING &
RECRUTAMENTO
SUPORTE AO
ALUNO
CURRÍCULO &
CURSOS
TECNOLOGIAS
FACILITADORAS
Katie Blot
Presidente, Serviços em Educação
katie.blot@blackboard.com
Apresentação de Katie Blot no Fórum Desafios da Educação
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Apresentação de Katie Blot no Fórum Desafios da Educação

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No Fórum Desafios da Educação, evento promovido pela Blackboard e pelo Grupo A que aconteceu em 14 de agosto de 2013, Katie Blot, vice-presidente de consultoria da Blackboard Inc. falou sobre as tendências para o Ensino Superior nos próximos anos. MOOCs, educação a distância e aprendizagem mobile foram alguns temas citados na sua palestra.

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  • Online in HE tripled since 2003 Online in HE now 32% of all enrollments: that’s 10X growth
  • 6 Trends – Read them Focus - Trend One: Education Truly Global
  • Online in HE tripled since 2003 Online in HE now 32% of all enrollments: that’s 10X growth
  • Online in HE tripled since 2003 Online in HE now 32% of all enrollments: that’s 10X growth
  • 6 Trends – Read them Focus - Trend One: Education Truly Global
  • Shouldn’t be too surprising – and probably isn’t to many of you… Time of significant external pressures on education Financial pressures Shrinking budgets…value shopping…competition/ price pressure Ever-increasing student expectations For flexibility, personalization, anytime/ anywhere Demand outstripping capacity
  • And it’s happening here too -
  • And we believe we are seeing the rise in online learning because people are recognizing online as something that can help them build solutions to these pressures: For these reasons, and more, many institutions are going online And because they need to – because students expect it
  • B iggest headline grabber in the past year in the area of online has been MOOCs . Since their real start in the Fall 2011, MOOCs have been the subject of more than 100 articles and blog posts And you still can’t open a daily summary from any education source and not see 2 to 3 articles about MOOCs Cite recent examples of MOOCs in Latin America
  • And the differences in these two examples highlight one of the major observations we’ve had – and that is that MOOCs are not “just one thing” – because there isn’t just one thing that people are doing with MOOCs and there isn’t just one reason they are doing them. People are offering MOOCs (and considering them) to serve a variety of purposes. From our observations, we have seen there are 3 primary reasons driving people to MOOCs – and that the MOOCs themselves tend to look different for these different purposes For some, the purpose of their MOOCs is to broaden access to educational content and help teach the world For others, it’s to experiment and conduct research on the online learning experience to inform the future And still others, they are looking to MOOCs as an opportunity to give a free “feel” for their institution: showcasing courses or faculty
  • It’s impossible not to be excited about broadening access to education – making high-quality educational content broadly available means making it accessible to underserved populations and helping to break down socio-economic, geographic and other barriers to quality education . And this is just what these MOOCs are doing Using technology as the enabler to provide high quality educational content to people who otherwise would not have it. These MOOCs tend to be focused on content and assessment , they are often self-paced and offer little if any proctoring or support
  • MOOCs are also providing an amazing opportunity for institutions to experiment –
  • People are certainly experimenting with scale “the “M” of MOOCs ” This really was all of the early discussion – how do things work with thousands of students… But we’ve now seeing the emergence of experimentation with other concepts. Because people are able to use MOOCs as a sandbox – a playground where where new learning concepts can be tested, new uses of technology explored and even new pedagogical approaches employed And then results can be measured , decisions made about what works and concepts ‘mainstreamed’ into the core learning experience These MOOCs, as you can imagine, look varied depending on the goal and the area of experimentation MOOCs are also allowing people to experiment with different business models: whole degrees for lower price points, non-credit credentialing like badging. They are helping us think about how we might respond to these emerging macro-trends in a broader way.
  • Finally...we are seeing more and more people considering MOOCs as a means by which to showcase their institution, extend their brand and identify prospective students These MOOCs tend to showcase a rock-star faculty member or a high-rated course , mimic a full-blown student experience and have more traditional support
  • Now, while MOOCs have certainly gotten the majority of the headlines. Online continuum
  • Now, while MOOCs have certainly gotten the majority of the headlines. Online continuum
  • POV on the capabilities needed to move along this online continuum Launch, grow and sustain robust hybrid and fully online initiatives Doesn’t have to be daunting – don’t have to do everything at once…
  • Apresentação de Katie Blot no Fórum Desafios da Educação

    1. 1. EDUCAÇÃO 2020
    2. 2. https://www.youtube.com/watch?v=GTTR4rkt_zQ VÍDEO A DAY IN THE LIFE
    3. 3. EDUCAÇÃO GLOBAL ALUNOS NÃO TRADICIONAIS PREFERÊNCIAS DO CONSUMIDOR/ MODELOS ALTERNATIVOS BIG DATA COMO PADRÃO ONLINE & MOBILE EM QUALQUER LUGAR EDUCAÇÃO CENTRADA NO ALUNO
    4. 4. TENDÊNCIAS EM EDUCAÇÃO NO BRASIL
    5. 5. TENDÊNCIAS EM EDUCAÇÃO NO BRASIL
    6. 6. EDUCAÇÃO GLOBAL ALUNOS NÃO TRADICIONAIS PREFERÊNCIAS DO CONSUMIDOR/ MODELOS ALTERNATIVOS BIG DATA COMO PADRÃO ONLINE & MOBILE EM QUALQUER LUGAR EDUCAÇÃO CENTRADA NO ALUNO
    7. 7. 60%+ 25%+ Source: Sloan-Babson, “Going the Distance: Online Education in the United States 2011” and extrapolated growth projections 7% 20% % de alunos frequentando 80% ou mais disciplinas online % de alunos frequentando pelo menos 1 disciplina online
    8. 8. Source: NEED TO QUOTE SOURCE
    9. 9. AUMENTAR MATRÍCULAS REDUZIR CUSTOS MEDIR RESULTADOS
    10. 10. DIVULGAÇÃO ACESSO LIVRE EXPERIMENTAÇÃO
    11. 11. ACESSO LIVRE
    12. 12. EXPERIMENTAÇÃO
    13. 13. AVALIAÇÃO & EXPERIMENTAÇÃO
    14. 14. DIVULGAÇÃO
    15. 15. MOOCS
    16. 16. F2F HÍBRIDO CURSOS ONLINE CURRÍCULOS ONLINE PLATAFORMAS APOIOEM MARKETINGE ATENDIMENTO ESTRATÉGIA DENEGÓCIOSDESIGN MEIOS DE DISTRIBUIÇÃO COMPETÊNCIAS-CHAVE
    17. 17. PLANEJAMENTO & DESENVOLVIMENTO MARKETING & RECRUTAMENTO SUPORTE AO ALUNO CURRÍCULO & CURSOS TECNOLOGIAS FACILITADORAS
    18. 18. Katie Blot Presidente, Serviços em Educação katie.blot@blackboard.com

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