Social Media Academy - CSMS: Lesson 4

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Report on exercise for Lesson 4 of the CSMS program of Social Media Academy

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Social Media Academy - CSMS: Lesson 4

  1. 1. SMACAD – Spring 2011 Social Media Strategist Certification Report on Lesson 4 Exercise Des Walsh
  2. 2. SMACAD – Spring 2011 <ul><li>Lesson 4 Exercise </li></ul><ul><li>Take 20 customers/prospects </li></ul><ul><li>2-3 people from each company </li></ul><ul><li>explore their social presence </li></ul><ul><li>get a first idea of what it takes </li></ul><ul><li>store them in your social address book with Xeesm </li></ul><ul><li>Write a blog post about your experience </li></ul><ul><li>share the post with your contacts </li></ul><ul><li>ask your contacts to comment </li></ul>
  3. 3. SMACAD – Spring 2011 Lesson 4 Exercise I've run out of time to complete this before the next workshop on Feb 16. However, I have got started and will keep this project going – especially as it is directly tied into my immediate business priorities
  4. 4. SMACAD – Spring 2011 Lesson 4 Exercise What I've done so far, using Flights! & Focus! Set up a flight on Xeesm Flights! It's a campaign to promote PitchEngine to ad/PR agencies Started to include key people in Australian ad/PR agencies in my Focus social address book – only up to 6 at present from 4 agencies in all (target is 20 agencies with 2-3 from each)
  5. 5. SMACAD – Spring 2011 <ul><li>Lesson 4 Exercise </li></ul><ul><li>Takeaways </li></ul><ul><li>Some key messages from this first group of 4 lessons: </li></ul><ul><li>Focus on people, not networks or platforms </li></ul><ul><li>Use systems and tools to leverage the network </li></ul><ul><li>Think Contribution and Participation not megaphones </li></ul>
  6. 6. SMACAD – Spring 2011 Contacting Des Walsh On Twitter: @deswalsh Web/Blog: http://deswalsh.com These and more social web links at http://xeesm.com/deswalsh

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