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Social Bookmarking for Business

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Presentation as part of Social Media Tools Week online, November 18, 2009. Why knowledge of and skill with using social bookmarking are essential for the 21st century business owner and executive.

Published in: Technology, Business
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Social Bookmarking for Business

  1. 2. Social Bookmarking Des Walsh Social Media Strategist Principal, Webarts Online Marketing Gold Coast, Australia @deswalsh
  2. 3. Social Bookmarking Tagging with a Purpose: Social Bookmarking for Business WoM
  3. 4. Social Bookmarking <ul><li>A method for Internet users to </li></ul><ul><li>share </li></ul><ul><li>organise </li></ul><ul><li>search & </li></ul><ul><li>manage </li></ul><ul><li>bookmarks of resources on the Web </li></ul><ul><li>Wikipedia </li></ul>WoM
  4. 5. Social Bookmarking a.k.a. Tagging “ Tags are nothing more than labels applied to a given bookmarked resource” Paul Chaney, The Digital Handshake WoM
  5. 6. Social Bookmarking Two basic systems Folders (Firefox Bookmarks, IE Favorites) - Informal tags -> “folksonomy” WoM
  6. 7. Social Bookmarking <ul><li>Some History </li></ul><ul><li>1990s – itList, Blink, Backflip etc </li></ul><ul><li>2003 – del.icio.us – now Delicious.com – pioneered </li></ul><ul><ul><li>tagging and </li></ul></ul><ul><ul><li>the term “social bookmarking” </li></ul></ul>WoM
  7. 8. WoM http://wordle.net
  8. 9. Social Bookmarking The Good News – Social bookmarking is done by humans The Bad News – Social bookmarking is done by humans WoM
  9. 10. Hmm - How'm I Gonna Tag This? WoM
  10. 11. “ Complex Systems Dynamics” For all the confusion and lack of order in this user-generated tagging, it's how information is shared on the Web. WoM
  11. 12. Like the Cathedral & the Bazaar WoM
  12. 13. Some Sites & Services WoM
  13. 14. Tag Cloud WoM
  14. 15. Delicious the tag - gov20 WoM
  15. 16. WoM
  16. 17. WoM
  17. 18. WoM
  18. 19. WoM
  19. 20. WoM
  20. 21. WoM
  21. 22. WoM
  22. 23. WoM
  23. 24. Scholarly - Social Citation WoM
  24. 25. StumbleUpon WoM
  25. 26. StumbleUpon WoM
  26. 27. StumbleUpon WoM
  27. 28. One Stumble – 55 views immediately WoM
  28. 29. Twitter – Home of the Hashtag WoM
  29. 30. DIGG Submit WoM
  30. 31. DIGG Search WoM
  31. 32. Ready to DIGG WoM
  32. 33. Flickr Tags WoM
  33. 34. Slideshare Tags WoM
  34. 35. Tagging with YouTube WoM
  35. 36. ShareThis WoM
  36. 37. WoMDes Walsh
  37. 38. WoM
  38. 39. Sharing via Delicious WoM
  39. 40. Delicious Network WoM
  40. 41. <ul><li>Social Bookmarking : </li></ul><ul><li>Essential Tools and Skills for </li></ul><ul><li>understanding what's happening </li></ul><ul><li>managing information </li></ul><ul><li>researching and sharing information </li></ul><ul><li>engaging with customers and colleagues </li></ul><ul><li>collaborating </li></ul><ul><li>building IP </li></ul><ul><li>search engine optimization </li></ul><ul><li>From small business to enterprise, government to community & other NFP </li></ul>WoM
  41. 42. Acknowledgements <ul><li>All logos and trademarks are the property of the respective companies </li></ul><ul><li>Wordle image licensed via Creative Commons </li></ul><ul><li>Lincoln Cathedral image by Lincolnian , via Flickr, Creative Commons </li></ul><ul><li>Lajpat Nagar market Delhi, by wili_hybrid via Flickr, Creative Commons </li></ul><ul><li>Pollock Studies No. 3, at Museum of Modern Art, New York, by Kevin H. via Flickr , Creative Commons </li></ul><ul><li>The Cathedral and the Bazaar , by Eric Steven Raymond, is about the Open Source movement and I find this a good analogy too for illustrating the social bookmarking story </li></ul><ul><li>Social bookmarking sites demographics – a blog post from 2007 but still interesting http://budurl.com/sbdemog </li></ul><ul><li>Some rights reserved </li></ul>
  42. 43. Thank You @deswalsh http://XeeSM.com/deswalsh Webarts Online Marketing

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