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The PitchEngine RevolutionSlide Deck Copyright © Des Walsh 2013
Every business has a story to tell and people to reach. Today,the formality of a press release or advertisement doesn’t cu...
We believe it all starts with great content and we want toempower everyone to tell their stories.PitchEngine isn’t just a ...
PitchEngine is the premier content creation tool forpublishing beautiful marketing messages to the web andmobile.We help c...
Jason KintzlerFounderPitchEngine
The Next Evolutionary StepFounded in 2008 by Jason Kintzler, PitchEngine was firstcreated as an alternative to the traditi...
The Next Evolutionary StepInstead of sending documents through email or newswires, for the first time communicators could ...
100+ Years AgoThe first modern pressreleases were created by IvyLee. Lees agency wasworking with thePennsylvania Railroad ...
Remember fax machines?
100 Years After 1stPress Release
Early Social Media Release from SHIFT
Moving right along
PitchEngine has been called “one of the PR industry’smost transformative innovations” and is credited with“heralding in a ...
The company has appeared in several popular booksincluding; Engage, Twitterville, Putting the PublicBack in Public Relatio...
Visual Impact
PitchEngine – Easy AsCreate a pitch™ in the style you want.Invite customers to view your pitch and follow future pitchesvi...
Pitch StylesFocalPresserHeadliner
FocalFocal is PitchEngines marquee design layout andwas recently touted by The Next Web as"approachable and easy to share"...
Focal
PresserPresser pays tribute to the original PitchEnginesocial media release, packaging images and text intoone tight, util...
Presser
HeadlinerHeadliner has a magazine style feel where theheadline overlaps the feature image.Text flows from below the image ...
Headliner
Watch it on Vimeo http://vimeo.com/49692640Mobile App
Your Own Newsroom
Put your brand in the cloud with Digital Asset Management
RefineryPitchEngine Refinery provides groups of users(corporations, agencies, businesses) with a content cloudto host vari...
The Investment● Basic $39 mo.● Pro $99 mo.● Enterprise Call● And yes, there is a free version - so you can try before youb...
PitchEngine Australia & New ZealandDes WalshDes Walsh dot ComPO Box 1057, Tweed Heads NSW 2485AustraliaWeb: http://deswals...
PitchEngine Head Office, Lander WY, USAhttp://blog.pitchengine.com/contact-us
LinksFirst modern press release http://en.wikipedia.org/wiki/Press_releaseIvy Lee press release image New York Times – pub...
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The PitchEngine Revolution

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How Jason Kintztler,Rugby playing "new media cowboy" from Wyoming, created a social media ready, truly user-friendly publishing platform for the digital era,

How PitchEngine works and how it can help you get your message out to where it will be seen.

Published in: Business, Technology
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The PitchEngine Revolution

  1. 1. The PitchEngine RevolutionSlide Deck Copyright © Des Walsh 2013
  2. 2. Every business has a story to tell and people to reach. Today,the formality of a press release or advertisement doesn’t cut itwith digitally connected consumers and influencers.Your message needs to be compelling and authentic andavailable anywhere, any time.
  3. 3. We believe it all starts with great content and we want toempower everyone to tell their stories.PitchEngine isn’t just a tool – it’s a mindset.
  4. 4. PitchEngine is the premier content creation tool forpublishing beautiful marketing messages to the web andmobile.We help connect organisations with their audiencesthrough content and provide brands and agencies withrobust content creation and management software.
  5. 5. Jason KintzlerFounderPitchEngine
  6. 6. The Next Evolutionary StepFounded in 2008 by Jason Kintzler, PitchEngine was firstcreated as an alternative to the traditional press release andpush distribution process.
  7. 7. The Next Evolutionary StepInstead of sending documents through email or newswires, for the first time communicators could easilypackage up their own branded content into a single webpage called a social media release.
  8. 8. 100+ Years AgoThe first modern pressreleases were created by IvyLee. Lees agency wasworking with thePennsylvania Railroad atthe time of the 1906Atlantic City train wreck.
  9. 9. Remember fax machines?
  10. 10. 100 Years After 1stPress Release
  11. 11. Early Social Media Release from SHIFT
  12. 12. Moving right along
  13. 13. PitchEngine has been called “one of the PR industry’smost transformative innovations” and is credited with“heralding in a new era of public relations.”
  14. 14. The company has appeared in several popular booksincluding; Engage, Twitterville, Putting the PublicBack in Public Relations, The Digital Handshake,SocialCorp, Social Media Marketing for Dummiesand more.
  15. 15. Visual Impact
  16. 16. PitchEngine – Easy AsCreate a pitch™ in the style you want.Invite customers to view your pitch and follow future pitchesvia the app or email notification.Your Pitch is also published through PitchEngines platform,optimising it for search and the social web.Audience Builder lets users monitor and grow their micro-network or customer community.
  17. 17. Pitch StylesFocalPresserHeadliner
  18. 18. FocalFocal is PitchEngines marquee design layout andwas recently touted by The Next Web as"approachable and easy to share" .The style puts an emphasis on image-rich contentfor screen sizes and devices of all sizes.
  19. 19. Focal
  20. 20. PresserPresser pays tribute to the original PitchEnginesocial media release, packaging images and text intoone tight, utilitarian design.Its sure to be the favourite among PR pros.
  21. 21. Presser
  22. 22. HeadlinerHeadliner has a magazine style feel where theheadline overlaps the feature image.Text flows from below the image keeping thereaders eye above the fold.
  23. 23. Headliner
  24. 24. Watch it on Vimeo http://vimeo.com/49692640Mobile App
  25. 25. Your Own Newsroom
  26. 26. Put your brand in the cloud with Digital Asset Management
  27. 27. RefineryPitchEngine Refinery provides groups of users(corporations, agencies, businesses) with a content cloudto host various digital assets like images, videos, logos,press releases and more.Not only does it serve as a private cloud: its integratedinto PitchEngine, which enables users to publish fromtheir cloud to various brand channels.
  28. 28. The Investment● Basic $39 mo.● Pro $99 mo.● Enterprise Call● And yes, there is a free version - so you can try before youbuyDetails of plans at http://new.pitchengine.com/plansEasy signup online
  29. 29. PitchEngine Australia & New ZealandDes WalshDes Walsh dot ComPO Box 1057, Tweed Heads NSW 2485AustraliaWeb: http://deswalsh.comdeswalsh@gmail.com61 7 5536 5658 | 61 413 089 355
  30. 30. PitchEngine Head Office, Lander WY, USAhttp://blog.pitchengine.com/contact-us
  31. 31. LinksFirst modern press release http://en.wikipedia.org/wiki/Press_releaseIvy Lee press release image New York Times – public domainFax machine image – from Flickr, Helge V. Keitel, CC BY 2.0http://www.flickr.com/photos/17088227@N00/4344489194/“Die Press Release...” posthttp://www.siliconvalleywatcher.com/mt/archives/2006/02/die_press_relea.phpSocial Media Release Template from Todd Defren and SHIFThttp://www.pr-squared.com/index.php/2006/05/the_social_media_press_release

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