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Presentation by Des Walsh, social media strategist, at Social Media Club, Gold Coast Australia, on businesses using social media to connect with customer

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  1. 1. <ul>Connecting With Customers Des Walsh Business Mentor Coach & Social Media Strategist </ul><ul><li>Broadbeach Library, 22 July 2010 </li></ul>
  2. 2. Connecting with Customers <ul><li>This presentation is about the role social media plays – or can play – in supporting companies' endeavours to connect with customers.
  3. 3. The geographic context is the Gold Coast, Australia - Map </li></ul>
  4. 4. <ul>Some Facts </ul><ul><li>78% of Australians look to the Internet for marketing information about products and services
  5. 5. 60%+ do business transactions online </li></ul><ul>Sensis ® e-Business Report , Aug 09 </ul>
  6. 6. <ul>So? </ul><ul>“ The conclusion for most businesses has to be if you are not online, you are off the planet.” </ul><ul><ul><li>Peter Switzer in The Australian, 12-13 Sept 09 </li></ul></ul>
  7. 7. <ul>Just Being Online Won’t Cut It </ul><ul>“ We have a website. Isn't that enough?” <li>Not any more: the web just got social </li></ul>
  8. 8. <ul>Back to the Future </ul><ul>“ Marketing in this era is no longer about crafting messages, but participating in communities . You have to be in it for the long-haul.” </ul><ul><ul><ul><ul><li>Paul Chaney, Conversational Media Marketing </li></ul></ul></ul></ul>
  9. 9. <ul>The New Customer </ul>Your customers are online now, even if they haven't told you
  10. 10. <ul>Connection Generation </ul>Actually, more than just the chronologically young are connected
  11. 11. <ul>Tools for Connecting </ul>
  12. 12. “ But Our Clients Aren't There” Do you know that, or just believe it?
  13. 13. Australians & Social Web
  14. 14. Older Australians on Facebook <ul><li>Number of 55+ Facebook users in the US increased by 513 % in a recent 6 month period
  15. 15. In Australia, of 6,062,820 FB users, 16.1% are 35-54, 4% over 55
  16. 16. Is it possible some Gold Coast businesses are missing out on connecting with some of their market? </li></ul>
  17. 17. A Simple LinkedIn Search LinkedIn now has over 1 million Australian users. Are your customers/prospects there? Result of a LinkedIn search, using geo-location Surfers Paradise and up to 80Km, with some key GC industry sectors, including hospitality, tourism etc: 11,577 results just in my network
  18. 18. A Social Media Key People Presence Profile Participation -> Engage
  19. 19. <ul>Insider Tip for Being Found Online </ul><ul>Optimise for Local Search </ul><ul><ul><li>Keywords in your website, profiles
  20. 20. Images and Videos rank well on search engines
  21. 21. Google Business Centre </li></ul></ul>
  22. 22. Going Solo Won't Work Social Media Club Gold Coast is a chapter of the not-for-profit, volunteer-run, international Social Media Club: you don't need to be a geek to join. All welcome - you can join via this link: Use the meetings and network to support your social web presence. Social Media Club Gold Coast on Facebook | @smcgc on Twitter
  23. 23. <ul>Some Links </ul><ul><li>Australians on social web: Ross Dawson's blog
  24. 24. 2009 Facebook Demographics and Statistics Report: AU and US Compared -
  25. 25. Brian Solis, Engage! - the Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web
  26. 26. Paul Chaney, The Digital Handshake : Seven proven strategies to grow your business using social media
  27. 27. Iggy Pintado: Connection Generation – Dymock's etc </li></ul><ul> </ul>
  28. 28. <ul><ul><ul><li>Des Walsh
  29. 29. Business Mentor Coach & Social Media Strategist
  30. 30. Gold Coast, Australia </li></ul></ul></ul><ul><ul><ul><li>
  31. 31.
  32. 32. </li></ul></ul></ul><ul><ul><ul><li>On Twitter: @deswalsh
  33. 33. +61 5536 5658
  34. 34. +61 413 089 355 </li></ul></ul></ul>