ABOUT DERWIN DUBOSE • Lieutenant Governor, State Treasurer • North Carolina DemocraNc Party • Ronald McDonald House ChariNes • ConservaNon Trust for North Carolina • State Employees Combined Campaign
CLASS OBJECTIVES • FoundaNons for government relaNons • Art of relaNonship building for advocacy work • AddiNonal resources for legal compliance, grants, and communicaNons
INFRASTRUCTURE • Board Approval • Legal Review – 1976 Lobby Law – 1990 IRS RegulaNons – OMB Circular A-‐122 – State Statute on Lobbying and Ethics
FOUNDATION • Case Statement • LegislaNve Liaison or Lobbyist • Surrogates • Advocates or AcNvists • CommunicaNons
“We take a series of iniGaGves or ‘moves’ to develop each prospects awareness of, knowledge of, interest in, involvement with, and commitment to the insGtuGon and its mission.” David Dunlop ReNred Senior Development Director, Cornell University MOVES MANAGEMENT AND THE ART OF RELATIONSHIP BUILDING
MOVES MANAGEMENT • IdenNﬁcaNon – Champions – Decision-‐makers • Research – Lawmakers – Process – Timing
MOVES MANAGEMENT • CulNvaNon – Use surrogates – IniNal meeNng – Ask for advice – Role of poliNcal staﬀ
MOVES MANAGEMENT • SolicitaNon – Clear, succinct wrien ask – Speciﬁcs (amount, use, why) – Refute opposiNon – What’s in it for them? – Timeline
MOVES MANAGEMENT • SolicitaNon – Follow-‐up by advocates/acNvists – Lobby Days/AcNon Days
MOVES MANAGEMENT • Stewardship – Annual awards – Thank you notes from advocates/acNvists – Press – Follow-‐up meeNngs
“In theory, there is no diﬀerence between theory and pracGce. In pracGce, there is.” Yogi Berra APPLYING BEST PRACTICES FOR GOVERNMENT RELATIONS WORK
CASE STUDY • Read the news alert. • Using what we have learned, give advice to the Museum of the Black Belt. • 10 minutes unNl report.
NEXT GEN ADVOCACY BLOG • Guide to federal technical and legal issues • NC lobbying and registraNon guidelines • NC Ethics Commission guidelines • NC legislaNve process • Local government relaNonships • InformaNon on obtaining government grants
NEXT GEN ADVOCACY BLOG • This presentaNon • Blog posts about the ideas presented today • PerspecNve from accomplished contributors
iCONTACT NONPROFIT WORKSHOP Friday, November 11th Designed for North 10:45 AM -‐ 3:30 PM Carolina non-‐proﬁts Morrisville, NC taking advantage of free CSRProgram@iContact.com email markeNng as part of their 4-‐1s Corporate Social Responsibility Program.