Government Relations 101 - AFP

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Presentation to the 7th Annual North Carolina Philanthropy Conference in Durham.

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Government Relations 101 - AFP

  1. 1. GOVERNMENT  RELATIONS  101  FOR  NON-­‐PROFIT  FUNDRAISERS  AND  EXECUTIVE  DIRECTORS    Presented  by  Derwin  Dubose  North  Carolina  Philanthropy  Conference  Durham,  NC  August  11,  2011  
  2. 2. 2011  CUTS  TO  NONPROFITS  •  10%   •  $5  million  •  12.3%   •  Eliminated  •  20%  •  22%  •  46%  •  87%  
  3. 3. ABOUT  DERWIN  DUBOSE  •  Lieutenant  Governor,  State  Treasurer  •  North  Carolina  DemocraNc  Party  •  Ronald  McDonald  House  ChariNes  •  ConservaNon  Trust  for  North  Carolina  •  State  Employees  Combined  Campaign  
  4. 4. CLASS  OBJECTIVES  •  FoundaNons  for  government  relaNons  •  Art  of  relaNonship  building  for  advocacy  work  •  AddiNonal  resources  for  legal  compliance,   grants,  and  communicaNons  
  5. 5. FOUNDATIONS  FOR    GOVERNMENT  RELATIONS  
  6. 6. INFRASTRUCTURE  •  Board  Approval  •  Legal  Review   –  1976  Lobby  Law   –  1990  IRS  RegulaNons   –  OMB  Circular  A-­‐122   –  State  Statute  on  Lobbying  and  Ethics  
  7. 7. FOUNDATION  •  Case  Statement  •  LegislaNve  Liaison  or  Lobbyist  •  Surrogates  •  Advocates  or  AcNvists  •  CommunicaNons  
  8. 8. “We  take  a  series  of  iniGaGves  or  ‘moves’  to  develop  each  prospects  awareness  of,  knowledge  of,  interest  in,  involvement  with,  and  commitment  to  the  insGtuGon  and  its  mission.”   David  Dunlop   ReNred  Senior  Development  Director,  Cornell  University  MOVES  MANAGEMENT  AND  THE  ART  OF  RELATIONSHIP  BUILDING  
  9. 9. MOVES  MANAGEMENT  •  IdenNficaNon   –  Champions   –  Decision-­‐makers  •  Research   –  Lawmakers   –  Process   –  Timing  
  10. 10. MOVES  MANAGEMENT  •  CulNvaNon   –  Use  surrogates   –  IniNal  meeNng   –  Ask  for  advice   –  Role  of  poliNcal  staff  
  11. 11. MOVES  MANAGEMENT  •  SolicitaNon   –  Clear,  succinct  wrien  ask   –  Specifics  (amount,  use,  why)   –  Refute  opposiNon   –  What’s  in  it  for  them?   –  Timeline  
  12. 12. MOVES  MANAGEMENT  •  SolicitaNon   –  Follow-­‐up  by  advocates/acNvists   –  Lobby  Days/AcNon  Days  
  13. 13. MOVES  MANAGEMENT  •  Stewardship   –  Annual  awards   –  Thank  you  notes  from  advocates/acNvists   –  Press   –  Follow-­‐up  meeNngs  
  14. 14. “In  theory,  there  is  no  difference  between  theory  and  pracGce.  In  pracGce,  there  is.”                                  Yogi  Berra  APPLYING  BEST  PRACTICES  FOR  GOVERNMENT  RELATIONS  WORK  
  15. 15. CASE  STUDY  •  Read  the  news  alert.  •  Using  what  we  have   learned,  give  advice  to   the  Museum  of  the   Black  Belt.  •  10  minutes  unNl  report.  
  16. 16. SPECIFIC  RESOURCES  FOR  GOVERNMENT  RELATIONS  
  17. 17. NEXT  GEN  ADVOCACY  BLOG  •  Guide  to  federal  technical  and  legal  issues  •  NC  lobbying  and  registraNon  guidelines  •  NC  Ethics  Commission  guidelines  •  NC  legislaNve  process  •  Local  government  relaNonships  •  InformaNon  on  obtaining  government  grants  
  18. 18. NEXT  GEN  ADVOCACY  BLOG  •  This  presentaNon  •  Blog  posts  about  the  ideas  presented  today  •  PerspecNve  from  accomplished  contributors  
  19. 19. iCONTACT  NONPROFIT  WORKSHOP    Friday,  November  11th    Designed  for  North   10:45  AM  -­‐  3:30  PM   Carolina  non-­‐profits   Morrisville,  NC   taking  advantage  of  free  CSRProgram@iContact.com   email  markeNng  as  part   of  their  4-­‐1s  Corporate   Social  Responsibility   Program.  
  20. 20. CONTACT   Derwin  Dubose   derwin.dubose@gmail.com   www.derwindubose.net   nextgenadvocacy.blogspot.com  

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