Two Ways ToIncrease Restaurant Profits #1Get More Customers
Two Ways ToIncrease Restaurant Profits #2 Get More MoneyFrom The Customers You Already Have
What if you could gethalf of your existing customers to come back 3, 4, 5 or 6 times? Would that make you more money?
Some Statistics It costs 7 times more to acquire a new customer than it does to retain an existing one. Repeat customers spend 33% more than new customers. 80% of future profits come from only 20% of existing customers. A 5% increase in customer retention can lead to a 75% increase in profits.  www.bain.com/bainweb/publications/pdf.asp?id=14516  http://marketing.about.com/od/relationshipmarketing/a/crmstrategy.htm [3,4] "Leading on the Edge of Chaos", Emmet C. Murphy and Mark A. Murphy
How Do You Get Repeat Customers? How does Groupon do it? They send daily offers to their database of millions of people who signed up to be notified about daily offers. Whats the first thing Groupon does before they even let you onto your website?
How Does Groupon Do It?Their business model relies on their database of email addresses.
How Can You Do It? How can you replicate Groupons model? Get your existing customers to sign up for your VIP Diners Club. Send them offers which are likely to turn them into repeat buyers.
The customer gets an IMMEDIATE 5% or 10% discount – instant gratification. The restaurant gets the customers name and email address. The restaurant can encourage the customer to come back over and over using special deals, offers, coupons, VIP nights, themed nights, and more.
Many business owners spend all theirtime and money trying to get new customers.
The reality is that they can increase their profits dramatically byconcentrating on their current customers and turning them into repeat buyers.
Can I Do It Myself?Yes, you can.Youre going to need: A graphics designer for the flyer A web designer for the mobile-optimized landing page Web hosting for the landing page Email marketing software to send the emails Time to write and schedule the offer emails The expertise to put it all together
Cost to set it all up: Between R6,000 and R10,000Time to set it up and get it working: At least 1 month OR We can do it for you...
VIP Diners Club List Maintenance Package A5 display stand with custom QR code and qrl.co.za web address Mobile-optimized Email Capture Landing Page Collection of Subscribers into Database Scheduling of up to 6 emails per month (Maximum 2 emails per week)
VIP Diners Club List Maintenance Package Time to set it up: 48-72 hours If it doesnt work for you, you cancancel at any time by giving 14 days notice Find out more here: VIPDinersClub.co.za