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How Your Radio Station CanTap Into Additional Ad Revenues?          Title slide
Text Messaging integrates with Social Media;        email; websites, RSS Feeds
• 72% of Americans text message across all  demographics• 67% of customers would like to receive  mobile alerts or reminde...
“Text Call to Action”         Text KBEQ to 5175555555 to Request your       favorite songs, Send your Friends a ShoutOutTo...
Build Your Own Databases on Air!  Q104 Now can receive your Shout-  outs, Song Requests, and take your          comments b...
Capture Web Traffic into Database!                                                   Q104: Reply with your                ...
Blast to the Growing Databases of People to Remind them to Tune in                                 for Increased Ratings  ...
Send Promotions to your Database to do More Than Just Coupon   • Increase Social Network Followers                       •...
Use Mobile as a way to add value to your ads and close moredeals, offer a FREE mobile site with Radio specials.OrDistribut...
Every Radio Spot could have a text call to action         that delivers more than just a text!                            ...
Ask 100 of Your Clients                     To Like you on FB                       Expect 33%                      To fil...
Contact HearAndProfit Publishing    HearAndProfit Publishing     ForSmarterBuyers.com    Jackson Michigan 49203   www.fors...
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Radio Station Hidden Advertising Revenue

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Why Your Radio Station Should Create A Complete Mobile Marketing Strategy... And What Your Local Competitors May Already Be Doing In Your Backyard You Didn't Have A Clue About?

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Radio Station Hidden Advertising Revenue

  1. 1. How Your Radio Station CanTap Into Additional Ad Revenues? Title slide
  2. 2. Text Messaging integrates with Social Media; email; websites, RSS Feeds
  3. 3. • 72% of Americans text message across all demographics• 67% of customers would like to receive mobile alerts or reminders• Twice as many people send Text Messages as own a Television set• 82% of Americans do not leave the house without their cell phones• 50% of 18-34 year olds are willing to give their mobile number in exchange for coupons CTIA 2009
  4. 4. “Text Call to Action” Text KBEQ to 5175555555 to Request your favorite songs, Send your Friends a ShoutOutTo: Instant5175555555 responseMSG: Q104 When client texts, or sent to Enters number in a phone Field on the website They are entered Into the database!
  5. 5. Build Your Own Databases on Air! Q104 Now can receive your Shout- outs, Song Requests, and take your comments by Text!Just send a text message to the phone number 5175555555, and in the Reply With your comments or message type Q104. Shoutouts to this message! See our Tell us what song to play next! mobile site at http://bit.ly DJ Jazzy Pete has a little quiz for you during the noon hour. Text PETE to 5175555555 And get the quiz right to your phone Each DJ can create their own database
  6. 6. Capture Web Traffic into Database! Q104: Reply with your email address to complete your entry to WIN. http://bit.ly or. Reply STOP 2end Donate NOW Enter for a chance to Win Garth Brooks Tickets NOW Type in Mobile Number Watch for Future offers, chances to Win, and more
  7. 7. Blast to the Growing Databases of People to Remind them to Tune in for Increased Ratings Q104: Listen during the Q104: We will be at the 24 Q104 is having the annual noon hour today and we will Hour Fitness on 23rd street food drive, stop by any be giving away $500 to 3 all night tonight with great piggly wiggly and donate lucky listeners! Reply STOP food and drink giveaways, cans today! See Piggly 2end plus 30 new memberships! Wiggly offers here Reply STOP 2end http://bit.ly Reply STOP 2end Sell ads on your texts for more revenue!
  8. 8. Send Promotions to your Database to do More Than Just Coupon • Increase Social Network Followers • Capture Email • More Transactions per year • Support Causes NYAJoes: Facebook Exclusive To Complete your entry for a NYAJoes: will be at the Fair menu item just posted, “Like chance to Win FREE Joes for this weekend taking Us” NOW for even more VIP a year, reply with your email donations for March of treatment. Reply STOP 2quit address and watch for future Dimes, come by our booth great deals! Reply STOP Panchero’sdonate and get some and Gift Cards are 2end the best gift!Food!here and great Click Reply STOP be finished shopping. 2end. http://xmaspanch.wap Reply STOP 2quit
  9. 9. Use Mobile as a way to add value to your ads and close moredeals, offer a FREE mobile site with Radio specials.OrDistribute Mobile Packages for Profit! Helping customersExample One-time Package Plan Included buildCampaign Set-up – per display Messaging And databases KeywordsPackage Pricing with each Basic $497 $97 per month Includes 500 Radio Spots. Set-up msgs Basic Plus $797 $297 per month Includes 2,500 Set-up msgs Premium $1,997 $497 per month Includes 5,000 Set-up Msgs
  10. 10. Every Radio Spot could have a text call to action that delivers more than just a text! Short URL directs client directly to the Mobile Website Fox’s Pizza Portage: FREE Breadsticks today thru Friday w/ purchase of any 2 mediums at $6.99, location or number click here Mobile Site Can Deliver: http://bit.ly Reply STOP 2end Detailed Information • Menus • Specials • Coupons • Maps – Directions And more… Mobile Website Serves as a Virtual Brochure of CompanyInformation that can be delivered right to potential clients Phones Instantly!
  11. 11. Ask 100 of Your Clients To Like you on FB Expect 33% To fill out a form to get their email Expect 37% Ask them to Text? Expect 90% Where do you want to be to provide the best Results for your customers?
  12. 12. Contact HearAndProfit Publishing HearAndProfit Publishing ForSmarterBuyers.com Jackson Michigan 49203 www.forsmarterbuyers.com Derrick Ali Marketing Solutions Pro Phone: 517.962.1747derrick.ali.5179621747@gmail.com

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