I was asked to create a journal layout design for a position I applied to at a local design company. Format and Style were the two major design goals guiding my design.
Format entails the font’s point size, location and tracking. Additionally, the location of page headers, footers and page numbers fall into this category. If compared to a building, it’d be the iron skeleton, the infrastructure. My objective was to design a format that creates a consistent look, promotes easy engaged, reading and honours the material.
Style entails the look, feel and tone. Whereas the format is the skeleton, style is the building’s skin. It is what everyone sees and responds too. To honour the audience and material, the style’s chosen perceptual cues were organic, open, accessibility, easy and modern. Font and color selection; cover and back cover art; and hierarchy when designed adhered to the cues.
Head Wonk @ DerrickDouglassDesigns.com