The "NEW" Facebook Commerce

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The story of FB commerce is a story of misunderstandings! But I am convinced that it works when you leave social to the social space, and purchases to the shop!

Little article acout this topic: https://medium.com/p/a146dc7b2450

More about me:
http://www.happyha

Published in: Marketing, Business, Technology
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The "NEW" Facebook Commerce

  1. 1. THE NEW FACEBOOK ! COMMERCE! Why it never really worked ! and how it will © 2012, 2013 by Kai Platschke
  2. 2. © 2012, 2013 by Kai Platschke
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  23. 23. CASE: MAMMUT! The outdoor brand integrates their snow safety products into the vacation planning process of their target group, in cooperation with partner retailers on- and offline. © 2012, 2013 by Kai Platschke
  24. 24. STEP 01: SOCIAL START In the case of MAMMUT the social idea is the creation of a team of friends that would like to go snowboarding together. Is is something snow fans do anyway – so the brand can help them facilitate the organization and give them something on top … © 2012, 2013 by Kai Platschke © 2012, 2013 by Kai Platschke
  25. 25. THE PLANNING PROCESS (1)  Give your team a name, propose destination and time period (2)  Invite friends via Facebook and/ or email (3)  Manage everything in a simple dashboard: write and answer to comments, remind or change team members, etc. © 2012, 2013 by Kai Platschke © 2012, 2013 by Kai Platschke
  26. 26. STEP 02: INCLUDE PRODUCTS MAMMUT has a goody for you guys: If you buy their Snow Safety Equipment, they will give you a mountain guide for one day at your destination during your vacation for free! Have a look at these life saving back packs, localisation tools, etc. There is a shopping bag for each team member. © 2012, 2013 by Kai Platschke
  27. 27. STEP 03: END OF SOCIAL PART Thanks for using our app for planning your trip. Have fun! Now: Please buy your snow safety equipment (On- or Offline) in order to get the guide! © 2012, 2013 by Kai Platschke
  28. 28. STEP 04: PURCHASE This step does not take place on Facebook, but on the partner ecommerce site. The only thing we export from Facebook is your individual shopping list, that we display on top of the shop – you click on an article on the shopping list, and you´ll be guided to it in the shop below. Like this we separate social and commerce experiences, and technically we stay independent from the shop software and just need the article´s link to be included. The offline alternative works with a voucher that the user can print out. © 2012, 2013 by Kai Platschke
  29. 29. more info: kai@happyhappyjoyjoy.de www.happyhappyjoyjoy.de © 2012, 2013 by Kai Platschke

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