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Making bbc programmes discoverable

Making bbc programmes discoverable

  1. 1. MAKING BBC PROGRAMMES DISCOVERABLE Tom Scott
  2. 2. THE WORLD’S LARGEST BROADCASTER
  3. 3. INFORM EDUCATE & ENTERTAIN • Radio since the 1920s • TV since the 1930s • Web since 1994
  4. 4. A LOT OF CONTENT •8 national TV channels • 10 national Radio stations •5 nations radio stations • 40 regional • Between 1,000 and 1,500 programmes a day
  5. 5. ... AND THE WORLD SERVICE • Broadcasts to the world on radio, TV and online in 32 languages • Funded by a government grant rather than the license fee
  6. 6. THAT MAKES FOR A BIG ARCHIVE
  7. 7. HISTORICALLY WHAT DID WE DO? • Hand-crafted custom websites • Only some programmes covered • Built to promote the programme around transmission
  8. 8. THIS CREATED SOME PROBLEMS • Sitesdeveloped in isolation – poor interlinking • Maintenanceissues – esp as new platforms (mobile, games consoles) launched • URLs often not persistent – Google hates that! • Costly – inefficient, but the real cost is the opportunity cost
  9. 9. USABILITY PROBLEMS • Incoherent user experience • Lack of rich user journeys • Distributedcontent (and not in a good way) – people had difficulty finding the things they care about
  10. 10. HOW DID WE FIX IT?
  11. 11. TRADITIONAL WEB DESIGN
  12. 12. FOCUSES ON THE PAGE Follows a desktop publishing WYSIWYG paradigm
  13. 13. NOT VERY WEBBY Designed like a magazine, so... • Focus is on the page layout rather than on things and their relationship to other things • Little thought to the rest of the application (document design through to database) • No URI for fragments of a page • Focus on the HTML page only
  14. 14. POINTABILITY The Web is made of links not pages, links let you: • Bookmark, tweet, email and talk about things • Search and find stuff • Deliver content to different platforms (different representations) • The power of the Web is in the connections it makes – the value is in the context
  15. 15. PEOPLE CARE ABOUT THINGS • People search for things (people, programmes, music, films, places etc.) • They get back documents and/or data about that thing (and links) • The Web is made up of information making assertions about the world • Peoplelook for things that interest them not websites
  16. 16. FOR EXAMPLE PROGRAMMES • In a broadcast world the BBC cares about the transmission of assets • Butthe audience care more about the more abstract notion of a programme or episode • The culturally significant thing within the domain is the programme not the trasmission
  17. 17. MUSIC IS THE SAME... • Most people are more interested in the artist, work or version • Broadcasters need to worry about the asset to be broadcast • Record companies the CD or MP3
  18. 18. AND PEOPLE LIKE MONKEYS • The habitats where they live • Their behaviours • Their relatives
  19. 19. WHAT ARE WE TRYING TO DO? • Link people to content • Explore content by area of interest – browse by meaning or TV schedule • Build a web of things • Help people discover new content, new programmes • Make bbc.co.uk more human literate
  20. 20. BBC.CO.UK/PROGRAMMES • One page (URL) for every ‘programme’ the BBC broadcasts • Lots and lots of aggregations – schedules, genre aggregations (and genre schedules), formats etc. • Integration with broadcast systems
  21. 21. Brands Series Programme Episodes Content Service Publishing Version Event Broadcast PROGRAMMES bbc.co.uk/programmes
  22. 22. Brands Series Programme Episodes Content Service CONTENT
  23. 23. EPISODE
  24. 24. SERIES
  25. 25. BRAND
  26. 26. Service Publishing Version Event Broadcast PUBLISHING
  27. 27. SCHEDULES BY SERVICE
  28. 28. SCHEDULES BY GENRE, FORMAT OR SUBJECT
  29. 29. CONTENT DISCOVERABILITY
  30. 30. CLIP (FROM AN EPISODE)
  31. 31. LINKED TO...
  32. 32. ...LINKED TO...
  33. 33. AND
  34. 34. BUT THE CLIPS ‘LIVE’ WITH THEIR EPISODE
  35. 35. Programmes News Stories Brand Index Series Expeditions News Story DBpedia URI Episode Story DBpedia URI or known URL DBpedia URI Clip Natural History Known URI CONCEPTS LINKED TOGETHER
  36. 36. WILDLIFE FINDER • Onepage for each animal, plant, habitat, behaviour the BBC broadcasts (mostly) • Video clips from those programmes • Linked to from /programmes • Links to /programmes • bbc.co.uk/wildlifefinder
  37. 37. SIMILAR FOR MUSIC
  38. 38. BBC.CO.UK/MUSIC • Onepage (URL) for every artist the BBC broadcasts • Automated tracklistings on episode pages • Artist pages linked to those programmes that played them • Integration with broadcast systems
  39. 39. THANK YOU

Editor's Notes































  • Those clips belong to the originating programme - their url, their home is








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