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Cross Cultural Communication


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Published in: Technology, Business

Cross Cultural Communication

  1. 1. CROSS CULTURAL COMMUNICATION IN BUSINESS CROSS-CULTURE COMMUNICATION Presented By Aditi Thakur -319 Akash. Rastogi – 303 Dering – 323 Ishita Suman - 330
  2. 2. “The reasonable person adapts himself to the world, while the unreasonable one persists in trying to adapt the world to himself”
  3. 3. Inter-cultural Communication Intercultural communication refers to messages transmitted between members of two or more different societies
  4. 4. Communication Process Receiver Sender Message Encoded Channel Message Message Decoded Noise Feedback Decoded Feedback Channel Feedback Encoded
  5. 5. Communicating across cultures needs more than language Some cultures Need more background and context Need different messages All cultures have different reactions to Tone of voice Nonverbal language All cultures have potential for miscommunication. The more sensitive the message the more miscommunication is.
  6. 6. Factors Affecting Intercultural Communication
  7. 7. Elements Of Effective CrossCultural Communication Recognizing Different Communication Styles     Direct-Indirect High Context-Low Context Nonverbal Communication Saving Face How ?       Watch people talk with each other Watch body language Watch hand gestures Watch mimics Watch com. is straightforward Watch com. involves elaborate explanations
  8. 8. Examples of Cultural Differences Gestures Eye Contact
  9. 9. Guestures A Japanese gesture A French gesture An Iran gesture The Japanese gesture means "angry." The French gesture means "I don't believe you. People even yawn differently in different countries…
  10. 10. Strategy for Effective Communication Ask Questions Bulid SelfAwareness Think twice Be flexible 10 strategies for effective Cross-Cultural Communication Be Honest Listen Actively Respect differences Recognize the complexity Distinguish perspectives Avoid stereotyping
  11. 11. Outcomes of Poor Cross-Cultural Communication  Loss of customers  Poor staff retention-high turnover  Poor working conditions  Misunderstandings  Stress  Poor morale  Poor productivity  Lack of cooperation  Loss of profits
  12. 12. Barriers to Cross-Cultural Business Communication  Internationalization  Downsizing  Mergers  Acquisitions  Joint Ventures
  13. 13. Obstacles to Effective Cross-Cultural Communication • Lack of communication Lack of spoken dialogue Lack of information Lack of feedback (+ or -) • Being too selective in providing information can cause suspicion and jealosy internal strife. Lack of interest, trust and respect • Language Use of inappropriate language & tone Foreign languages
  14. 14. Hurdles to have Effective CrossCultural Communication • • • • • • • Verbal communication Nonverbal communication Social values x belief systems Social customs Business ethics Etiquette and behavior Expectations
  15. 15. Ways to Overcome • Establish mutual respect and understanding • Enhance cross-cultural awareness • Improve business communication competence
  16. 16. Points to Remember in Cross Cultural Communication. Don’t generalize •Don’t stereotype •Be genuine •Have the right intentions •Have a generous heart •Treat people with respect