Playstation 3 slim and psp go launch (31st oct 2009)

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Playstation 3 slim and psp go launch (31st oct 2009)

  1. 1. 1FY09 Playstation LaunchSomas Marketing/ 2009.10.31Malaysia Official Launch31st October 2009
  2. 2. 2FY09 Playstation LaunchSomas Marketing/ 2009.10.31Objective to achieve for this launch eventOfficial Launch for the “New” PS3 and PSP Go in MalaysiaCreate the great exposure for Sony and Playstation BrandingContinuous to create the game culture & Sales Opportunity
  3. 3. 3FY09 Playstation LaunchSomas Marketing/ 2009.10.31Playstation 3 Slim and PSP Go launch @ One Utama Shopping Mall
  4. 4. 4FY09 Playstation LaunchSomas Marketing/ 2009.10.31PS3 New Games Title CornerSony Blu-ray world(PS3 + Home Theater)Playstation Evolution Corner
  5. 5. 5FY09 Playstation LaunchSomas Marketing/ 2009.10.31PSP Go hands on cornerPSP Go connectivity display(With PlayStation Store)
  6. 6. 6FY09 Playstation LaunchSomas Marketing/ 2009.10.31Hands on cornerBlu-ray corner hands on PSP go hands onPS3 new games hands on
  7. 7. 7FY09 Playstation LaunchSomas Marketing/ 2009.10.31Playstation Aquarium(24 hours game competition)Sleep !!!Let’s Play
  8. 8. 8FY09 Playstation LaunchSomas Marketing/ 2009.10.31Queue & Sales AreaMore than 170 customers queue and purchased PS3 Slim & PSP GoSales BoothQueue more than 48 hours
  9. 9. 9FY09 Playstation LaunchSomas Marketing/ 2009.10.31PS3 Slim and PSP Go launch Ceremony“Kampai” SectionLaunch Gambit
  10. 10. 10FY09 Playstation LaunchSomas Marketing/ 2009.10.31Prize PresentationFirst PS3 Slim buyerFirst PSP Go buyer24 hours GameCompetition Champion
  11. 11. 11FY09 Playstation LaunchSomas Marketing/ 2009.10.3120082009Joey Lim – First PS3 buyer in MalaysiaQueue more than “48” hoursJoey Lim – First PS3 Slim buyer in MalaysiaQueue more than “48” hoursShe did it again……. First buyer for PS3 Slim in Malaysia
  12. 12. 12FY09 Playstation LaunchSomas Marketing/ 2009.10.31The Crowdduring thelaunch
  13. 13. 13FY09 Playstation LaunchSomas Marketing/ 2009.10.31Playstation Halloween PartyGame Girls @ Halloween PartyHalloween Cosplay and decoration
  14. 14. 14FY09 Playstation LaunchSomas Marketing/ 2009.10.31Playstation Halloween PartyHalloween Party – Fireshow
  15. 15. 15FY09 Playstation LaunchSomas Marketing/ 2009.10.31Playstation CosplayLBP “Sack Boy” MascotCosplay competition candidate
  16. 16. 16FY09 Playstation LaunchSomas Marketing/ 2009.10.31Playstation Launch SponsorBroadband SponsorDrink Sponsor Venue Sponsor
  17. 17. 17FY09 Playstation LaunchSomas Marketing/ 2009.10.31Press Coverage
  18. 18. 18FY09 Playstation LaunchSomas Marketing/ 2009.10.31Sun Newspaper
  19. 19. 19FY09 Playstation LaunchSomas Marketing/ 2009.10.31
  20. 20. 20FY09 Playstation LaunchSomas Marketing/ 2009.10.31
  21. 21. 21FY09 Playstation LaunchSomas Marketing/ 2009.10.318TV nightshow to talk about the products and launch event
  22. 22. 22FY09 Playstation LaunchSomas Marketing/ 2009.10.31Launch Event Sales Result and Survey
  23. 23. 23FY09 Playstation LaunchSomas Marketing/ 2009.10.31Total Playstation products sold during the official launchPS launch eventQTY : 155 units of PS3 slim and 16 units of PSP Go has been soldAmt : RM233929.00
  24. 24. 24FY09 Playstation LaunchSomas Marketing/ 2009.10.31Survey from the publicMajority of public get to know about the PS launch from Radio and OnlinePlaystation Launch Survey
  25. 25. 25FY09 Playstation LaunchSomas Marketing/ 2009.10.31Besides playing games, most of the customer will used PS3 for Blu-ray movie
  26. 26. 26FY09 Playstation LaunchSomas Marketing/ 2009.10.31A lot of public expected to have the game tournament soon
  27. 27. 27FY09 Playstation LaunchSomas Marketing/ 2009.10.31Up to date we manage tohave “1244” members as thePlaystation friend(100% members increasecompare with June 2009)Playstation Friends
  28. 28. 28FY09 Playstation LaunchSomas Marketing/ 2009.10.31Playstation 3 Slim and PSP Go LaunchA & P Plan
  29. 29. 29FY09 Playstation LaunchSomas Marketing/ 2009.10.31Fly FM Radio AdvertisementOnline PackageannouncementAquariumGameRecruitmentGameCompetition23rd September 2009 – Launch date announcementOnlineHalloween PartyLaunchOnline launchvenueannouncementBillboardGameCompetitionGameCompetitionGameCompetitionGameCompetitionGameCompetitionGameCompetitionOne month advance activities to create the hype of the launch
  30. 30. 30FY09 Playstation LaunchSomas Marketing/ 2009.10.31Playstation 3 Slim and PSP Go countdown webpage@ www.sony.com.my/3We having the countdown page to let the public guess the launch date & products
  31. 31. 31FY09 Playstation LaunchSomas Marketing/ 2009.10.31Playstation 3 Slim and PSP Go Launch Billboard @ Federal Highway
  32. 32. 32FY09 Playstation LaunchSomas Marketing/ 2009.10.31NetworksDurationFULL Rate/ Spot*DISC Rate /Spot*TotalSpotsOCTOBERS M T W T F S SFly.fm 25 26 27 28 29 30 31 16am - 10am 30 sec 404.00 202.00 8 1 2 1 1 1 1 1 110am - 1pm 30 sec 404.00 202.00 8 1 1 2 1 1 1 1 11pm - 4pm 30 sec 404.00 202.00 9 2 1 1 2 1 1 1 24pm - 8pm 30 sec 404.00 202.00 9 1 1 1 1 2 1 2 18pm - 12mn 30 sec 404.00 202.00 8 1 1 1 1 1 2 1 1Sub Total Costs 42Playstation Launch Radio Ad @ Fly FM42 slot Air Time from 25th to 1st November 2009Please click this and listen
  33. 33. 33FY09 Playstation LaunchSomas Marketing/ 2009.10.31Fly FM DJ and Cruiser @ the Playstation Launch Event
  34. 34. 34FY09 Playstation LaunchSomas Marketing/ 2009.10.31Street Bunting around the One Utama Shopping mall
  35. 35. 35FY09 Playstation LaunchSomas Marketing/ 2009.10.31Dealer Shop Front POP materialBunting Sales Leaflet
  36. 36. 36FY09 Playstation LaunchSomas Marketing/ 2009.10.31Feedback and findings1) Although it is the raining session but we still manage to capture the queuefor this launch event with the attractive promotion. (Around170 customers)2) From this launch event, we found that the PSP go exposure is not as good asPS3 slim. Hence we need to have more promotion or activities to highlightthis product.3) In order to promote the PSP go, we collaborate with one of the biggest broadbandprovider – Steamyx as our official broadband partner. We will have moreactivities to highlight PSP go online purchase game from Playstation Store.
  37. 37. 37FY09 Playstation LaunchSomas Marketing/ 2009.10.31Thank you

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