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@dergal 
@sitevisibility
… so google docs
… when we notice
We start to fix it …
Meet Dane …. 
5 x clients 
15 minutes checking 
each client for 
issues… 
Daily 
5 x 5 x 15 = 6 ½ 
hours … per week!
This means monitoring ….
How ? – Google docs FTW
In a google doc, click add-ons 
…. & install
Next bit is actually pretty easy … 
 Follow the wizard but select the metrics 
 Metrics 
 Sessions 
 Dimensions 
 Dat...
View IDs 
 A massively important part of this process is the view ID 
– 
 Login to Google Analytics 
 Go to “Admin” of ...
Rinse and repeat … 
 Repeat for every client … 
 Run. 
 Creating the graphs ….
So why sites … 
 Its actually pretty hard to build the cool dashboards in 
Google sheets 
 Getting more than one graph o...
We can now easily monitor sites 
 This means we are the first to see spikes and drops in 
clients analytics accounts if t...
We’ve been hit by …. 
Panda 
Penguin 
Caffeine 
A Smooth Criminal
The penguin tool from barracuda is awesome 
… 
www.barracuda-digital. 
co.uk/panguin-tool/ 
But we felt we could go 
bette...
What we came up with 
Was a pretty awesome self running solution, interactive, 
zoomable with year on year 7 day average d...
Overlaid with all the Google Updates
The tech geek bit ….
The data from Moz - 
 http://moz.com/google-algorithm-change
Build your own…. 
 Login to Google Analytics 
 Get your View ID 
 Go to - http://bit.ly/svpenda 
 Make a copy 
 Put i...
Similarly create a spreadsheet for all your clients speed…. 
 Benchmarking makes the data far more useful…. 
 Run monthl...
so … Google docs & analytics 
 Can create the mother of a 
dashboard 
 Compare multiple sites quickly 
 Make an awesome...
Export to Excel for Awesomeness …. 
One thing that Google docs can’t do … awesome conditional formatting 
… and other awes...
Additional Monitoring everyone should do … 
 AWR – pretty awesome for daily / weekly rank checking 
 http://www.Advanced...
Thanks! 
 Any questions – drop me a tweet! 
 http://twitter.com/dergal 
 Tune in to the SiteVisibility Podcast for more...
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Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

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Why pull data out of Google Analytics and into Google docs - creating dashboards with it and analysis of Google updates including Penguin and Panda.

Have you been hit using the SiteVisibility Penda tool

Published in: Data & Analytics

Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

  1. 1. @dergal @sitevisibility
  2. 2. … so google docs
  3. 3. … when we notice
  4. 4. We start to fix it …
  5. 5. Meet Dane …. 5 x clients 15 minutes checking each client for issues… Daily 5 x 5 x 15 = 6 ½ hours … per week!
  6. 6. This means monitoring ….
  7. 7. How ? – Google docs FTW
  8. 8. In a google doc, click add-ons …. & install
  9. 9. Next bit is actually pretty easy …  Follow the wizard but select the metrics  Metrics  Sessions  Dimensions  Dates  Medium This outputs a spreadsheet that needs to be formatted into a pivot table graph.
  10. 10. View IDs  A massively important part of this process is the view ID –  Login to Google Analytics  Go to “Admin” of the account you want click on view settings  Get the View ID
  11. 11. Rinse and repeat …  Repeat for every client …  Run.  Creating the graphs ….
  12. 12. So why sites …  Its actually pretty hard to build the cool dashboards in Google sheets  Getting more than one graph on a page is challenging  Sites makes it easy to make a private dashboard that you can integrate any content into it!  You can have multiple pages so split the graphs by account manager for instance – have a separate page for PPC
  13. 13. We can now easily monitor sites  This means we are the first to see spikes and drops in clients analytics accounts if they are using Google Analytics and are correctly tagging campaigns.  In the future we hope to be able to push out more updates to our own platform  Our next steps for us are to pull the data into a SQL database for crazy smart monitoring and analysis, we are already doing this for PPC via Analytics Canvas. http://www.analyticscanvas.com/
  14. 14. We’ve been hit by …. Panda Penguin Caffeine A Smooth Criminal
  15. 15. The penguin tool from barracuda is awesome … www.barracuda-digital. co.uk/panguin-tool/ But we felt we could go better as we needed - - Seasonality - Client Updates - Interactivity
  16. 16. What we came up with Was a pretty awesome self running solution, interactive, zoomable with year on year 7 day average data visualisation that could be copied and given to clients
  17. 17. Overlaid with all the Google Updates
  18. 18. The tech geek bit ….
  19. 19. The data from Moz -  http://moz.com/google-algorithm-change
  20. 20. Build your own….  Login to Google Analytics  Get your View ID  Go to - http://bit.ly/svpenda  Make a copy  Put in your view ID  Install the GA Add in  Run  Analyse ….
  21. 21. Similarly create a spreadsheet for all your clients speed….  Benchmarking makes the data far more useful….  Run monthly to spot issues …
  22. 22. so … Google docs & analytics  Can create the mother of a dashboard  Compare multiple sites quickly  Make an awesome Penda (name subject to change) tool  Want to see the Penda tool in action? – visit the SiteVisibility stand to get your site run through the tool!  Exports …
  23. 23. Export to Excel for Awesomeness …. One thing that Google docs can’t do … awesome conditional formatting … and other awesomeness ….
  24. 24. Additional Monitoring everyone should do …  AWR – pretty awesome for daily / weekly rank checking  http://www.AdvancedWebRanking.com/online/  StatusCake – free uptime monitoring & speed  https://www.statuscake.com/  WMT  Google  Bing  Yandex, Baidu etc.. if you are international
  25. 25. Thanks!  Any questions – drop me a tweet!  http://twitter.com/dergal  Tune in to the SiteVisibility Podcast for more hints and tips - http://www.sitevisibility.co.uk/impodcast/  Contact us at www.sitevisiblity.co.uk

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