What is accessibility? Categories Accessibility Principles① Fully accessible ① Perceive it② Partially accessible ② Understand it③ Completely inaccessible ③ Operate itAccessibility is a measure of the extent to which a product or service can be used by a person with a disability as effectively as it can be used by a person without that disability.
What is a disability? Medical Model Social Model VS. Traditional model links New model links disability disability to medical to level of interaction withcondition limiting activity environment
What is a disability? The Market Model Recognizes the disabled as a large consumer, labor and voting segment. Examines personal identity of the disabled and promotes economic empowerment.
Disability Demographics ONE BILLION LIVE WITH LIFE ALTERING DISABILITIES 1 in 5 have a disability19 percent of the 2.2 million increase population since 2005 56.7 million persons with disabilities in the U.S.
Disability Demographics ONE BILLION LIVE WITH LIFE ALTERING DISABILITIES1 in 5 have a disability ① Vision2.2 million increase since 2005 ② Hearing ③ Mobility 19 percent of the population ④ Speech ⑤ Cognitive56.7 million persons with disabilities in the U.S.
The Mission ① Raise awareness ② Facilitate the sharing of solutions and good practices① Raise awareness ③ Foster② Facilitate the sharing harmonization and standardization of solutions and ④ Support policy good practices makers
Executing the Mission Organizing technology conferencesOutreach to the technology industry & legislators
Executing the Mission Conducting research & creating case studies AT&TWeb Accessibility e-Accessibility Accessibility & for Business Cost Analysis Sustainability Mobile Phone CRPD Progress e-Accessibility Accessibility Report Policy Handbook
Convention on the Rights of Persons with Disabilities
Adopted: First human AccessibilityUN General rights treaty Assembly information and communications technologies of 21st 2006 century Signed: Most 154 opening signatories in UNRatified: history 124
FCC Telecommunications Act Signed into law in 1996Established rules to make electronics accessible to the disabled Section 255 Covers all hardware and software telephone network equipment including wireless phones and other mobile devices
21st Century Communications and Video Accessibility Act Signed into law in 2012 Updated federal law regarding mobile devicesCommunications Access Video ProgrammingAdvanced communications Video accessibilityrequired to be accessible requirements expanded tomobile devices web devices with screens 13browsers required to be inches or smalleraccessible
Thesis Approach Company AnalysisAnalyzed four technology,telecommunications & tech-relatedcompaniesIdentified commonalities in providingaccessible products and services ObjectiveDevelop standard guidelines using identified commonalities as a basis
Accessibility Innovation & Sustainability User-centered approachUniversal DesignIntegration of accessibility into productdevelopmentThe Human Factors GroupAT&T Advisory Panel on Aging & AccessCitizenship & Sustainability Expert TeamDisability recruitment practices
Universal DesignUniversal Design CultureUniversal design principlesProduct development conceptsHearty Plaza • Model of universal design • Mobile phone usage classes for disabled • Sign language staffBarrier-free stores-217 locationsRaku-Raku phone • 15 million units sold • Used by 80% of visually-impaired in Japan
Design for All Accessibility VisionIntegration of accessibility into product conceptsCreation of an adapted range of products for disabledSpecialized distribution channels with training programWeb accessibilityInformation, communication and partnerships Design for All StrategyFounded on input from disabled communityOrange Accessibility Department Group • R&D Accessibility project- integrating input into developing new device interaction and interfacesDistribution • Accessibility trained staff- 6,000 salespeople • 231 autonomy shops • Dedicated customer service center • Specialty catalog
PIE .S. . .• Research revealed recurring pattern• Companies with best accessibility practices effectively performed three tasks• Tasks were vital to providing accessible solutions to disabled consumers• Those tasks are P.I.E.S.
ICT Organizations Govt & Intl Institutions Technology Industry
Proposed Accessibility Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in company culture③ Engaging disabled community④ Include accessibility throughout company value chain
Proposed Accessibility Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in company culture③ Engaging disabled community④ Include accessibility throughout company value chain⑤ Focus on universal design
Universal DesignUD Principles Accessibility Principles Equitable use Utility Flexibility in use Usability Simple and Intuitive Accessibility Perceptible Information VS. Desirability Tolerance for Error Affordability Low Physical Effort Viability Size and Space for Use Compatibility
Universal Design UD PrinciplesPrinciple one Equitable use useful and marketable to people with diverse abilitiesPrinciple two Flexibility in use accommodates a wide range of individual preferences and abilitiesPrinciple three Simple and Intuitive easy to understand, regardless of the user’s experience, knowledge, language skills, or current concentration levelPrinciple four Perceptible Information communicates necessary information effectively to the user, regardless of ambient conditions or the user’s sensory abilitiesPrinciple five Tolerance for Error minimizes hazards and the adverse consequences of accidental or unintended actionsPrinciple six Low Physical Effort can be used efficiently and comfortably and with a minimum of fatiguePrinciple seven Size and Space for Use Appropriate size and space is provided for approach, reach, manipulation, and use regardless of user’s body size, posture, or mobility
Universal Design UD GoalsGoal one Body fit Accommodating a wide range of body sizes and abilitiesGoal two Comfort Keeping demands within desirable limits of body function and perceptionGoal three Awareness Insuring that critical information for use is easily perceivedGoal four Understanding Making methods of operation and use intuitive, clear and unambiguousGoal five Social integration Treating all groups with dignity and respectGoal six Personalization Incorporating opportunities for choice and the expression of individual preferencesGoal seven Appropriateness Respecting and reinforcing cultural values and the social and environmental context of any design project
Universal Design Orange Market Research More than 48% of European population over 50 years of age declare their needs are not being met by mobile device manufactures and service providers 60% of the general population could benefit from accessible technology Goal of Universal Design Creating fully accessible technology for persons with disabilities and aging adults in order to create a more accessible world.
Purchasing Power Estimated Disabled Population Income Disability Disability 50 and Over 50 and Over Disability Disability Disposable Discretionary Discretionary Actual Global Income Categories Income Income Income Spending Severe: $1,577Based on Non-severe: $2,402average Communicative monthly $2,838 Physical: income: $1,998 $1,961 Mental: $1,619 $1.3T $247B $175B ------ $150B $400B $4.1TSource: US Census Bureau; The Global Economics of Disability
Purchasing Power1 billion persons with disabilities globally-size of Chinese marketGlobal buying power • U.S. $175 billion in discretionary spending • 4 times more than tween (8-14) demographic • U.S. disposable income: $247 billion • Europe: $500 billion • U.K. $128 billion • Canada $30 billion Disability & EthnicityDisabled Black Americans: 19.8%Disabled Hispanics: 13.8%Disabled Whites: 19%Disabled Asian/Pacific islanders: 11.5%
Purchasing Power Return on Disability Index Created by Rich Donovan-former Merrill Lynch employee with cerebral palsy Surveyed Fortune 500 companies • 25% have observable activity related to the disabled population • 6% actively creating value for the disabled population • Tracks shares of 100 firms that deal best with disabled population • The 100 firms outperformed broader stock market Accessibility is Profitability20% of consumer base for average businessFollowing passing of ADA hotel revenue increased by 12%37% of disabled consumers choose businesses based on disability-aware service66% return to businesses that give good service58% state that friends & family chose business based on disability accommodations
Purchasing Power Aging adults (50 and over)Americans 50 and older are 25% of populationControl 50% of nations buying powerControls 75% of assetsRepresents $150 billion annual in discretionary incomeSpent nearly $400 billion in 2003
Purchasing Power Travel and Tourism SpendingApproximately 21 million Americans with disabilities travel annuallyTravelers with disabilities spend $13.6 billion on travel annually $4.2 billion on hotels $3.3 billion on airfare $2.7 billion on food and beverage $3.4 billion on retail, transportation and other activities Organizations leading travel industry in disability accommodations
Chinese Disabled VS.Market Market1 billion consumers 1 billion consumersRequired to enter Chinese partnership Dispersed geographic locationsRisk to intellectual property Research providing blueprint toUncertainty in how to serve Chinese serving consumer needsconsumers Substantial buying power: $4T
D igital O pportunity I ndexSource: International Index measuresTelecommunication Union Infrastructure technology penetration and digital infrastructure Indicators: Opportunity Utilization
Convention on the Rights of Persons with Disabilities Source: UN Enable Signed Convention & Ratified Convention & 155 Signed Convention 90 Protocol 126 Ratified Convention 76 Protocol
Contact info. Derek Mitchell firstname.lastname@example.org www.linkedin.com/in/dereklmitchellRemoving barriers to create an inclusive and accessible society for all