1. Derek M. Brown and Scott Clark
Recruiting Tips & Strategies
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2. Employment Branding & Development
The World of Advertising & Technology
What Really Works?
Development of Your Strengths & Managing
Around Your Weaknesses
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3. The World Of Advertising & Technology
1994 – Houston Rockets
Advertising, advertising, advertising!!!
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4. The World Of Advertising & Technology
Total Ad Revenue for Newspapers - 2005
Print $47.4 billion (+1.5% since 2004)
Online $2 billion (+31% since 2004)
Source: Fast Company, August 2005
According to new research by the IAB and PwC, 2006 saw a
34 percent rise in online advertising spending. They
referred to the U.S. as a “healthy environment” for online
ads, quoting 2006 revenues at $16.8 billion.
As of this year, nearly 72% of homes in America own
computers. 65.1% of those households have access to the
Internet.
Source: Incisive Interactive Marketing, 2007
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5. Forward Thinking
The community is shrinking in size due to technology.
You Tube pumps out over 100 million short video-clips & takes in up
to 65,000 new ones every single day.
It draws 34 million unique visitors a month, ranking it among the 15
most visited sites in the world.
Craig’s List…your online classified! Place an egg there & see what
hatches.
Nordstrom Careers GE Careers HCSS
T.R.I.B.E. VBC Broadcasting Grape Minds
CareerBoard
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6. What Are Companies Doing That Really Works?
“The best organizations have compelling people
strategies that are perfectly aligned with the
organization’s business strategy.”
“A company’s employment brand is characterized
most simply by what it’s like to work at your company.
Who your company targets, what employees ‘get’
from working there, and why your company is
different are the key elements. It’s a lot like
traditional branding, except it’s harder for
employment brands to truly differentiate themselves
in the job market.”
Aaron Matos, PHR
CEO/Founder Jobing.com
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7. Strengths & Weaknesses
Video Segment by Marcus Buckingham,
“Trombone Player Wanted”
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8. Strategies
Diversify the portfolio
Invite discussion for enhancement/forward thinking
Interview the candidates about the job market
Focus on strengths-collectively & individually
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