If you are running an online store or business then you need SSL Certification. The ‘not secure’ warning the browser displays in the URL bar is the reason why customers are not adding products to your HubSpot shopping cart. Those who are shopping online, they know that your online store is not secure and the information they are expected to share is most likely to be compromised.

1. Top 5 Reasons Why Your Online Store Needs SSL
Certificate

2. The ‘not secure’ warning the browser displays in the URL bar is the reason why
customers are not adding products to your HubSpot shopping cart. Those who are
shopping online, they know that your online store is not secure and the
information they are expected to share is most likely to be compromised. Your
online store has not deployed any encryption algorithm that will convert plain text
in the ciphertext. Username, password, credit card number or any other
information your customer is sharing, it is being sent and received as plaintext.
Anyone can read this plaintext. Your online store is not offering secure shopping
experience.

3. Why is SSL certificate important?
SSL certificates have been available for the last two decades. This certificate makes
sure that the sensitive data is transferred in encrypted form over a secure network.
However, it was not easy to install SSL certificate back then as it was very expensive
and there were some complexities involved in its installation and configuration. SSL
certificate is very affordable now and super easy to install.

4. Security
This certificate secures the sensitive data your website is sending and
receiving. Sensitive information includes signups, login details, personal
details such as name, phone number address and payment information
such as credit card number. SSL certificate includes implementation of
encryption algorithms that protect users’ data from attackers by converting
their data into ciphertext.

5. Subdomain safety
SSL Certificate ensures safety for all your subdomains. Wildcard SSL is a special
type of SSL certificate. This SSL certificate not only secures the main website
but subdomains as well. For example, the domain name of your online store is
mystore.com. This SSL certificate will secure mystore.com, shop.mystore.com,
blog.mystore.com and other subdomains as well. However, you do not need
this SSL certificate if your website is a smaller one. If your website has several
subdomains and you are going for the standard SSL certificate, you will need a
separate SSL certificate for each subdomain. So, get Wildcard certificate if your
website has subdomains.

6. Credibility and trust
Having SSL certificate increases visitor’s trust as the visitors know that the
data they are going to share will not be compromised. The browser will
show a security padlock in the address bar when the visitor will be on your
website. This padlock tells the visitor that it is a secure connection and you
are taking the visitor’s privacy very seriously. A website without SSL
certificate is unsafe and not trustworthy.

7. SEO advantage
SSL certificate gives you an advantage when it comes to search
engine optimization. This certificate improves your ranking as
Google wants to offer secure browsing experience to its users.