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Presentation Edge Amsterdam Crowdsourcing

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Presentation Edge Amsterdam Crowdsourcing

  1. 1. SALES STRATEGIE/PLAN 2011 The Future of Advertising and Crowdsourcing Derek Ariëns, Managing Director Edge Amsterdam Twitter: @edge_amsterdam [email_address]
  2. 2. SALES STRATEGIE/PLAN 2011 Crowdsourcing  is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a "crowd"), through an open call.   CROWDSOURCING @edge_amsterdam
  3. 3. SALES STRATEGIE/PLAN 2011 WHAT IS EDGE? @edge_amsterdam Online creative network that connects young creative talents to work on briefings from brands and agencies. Based on crowdsourcing, but we call it elite-sourcing, crowdsourcing with the right crowd .  
  4. 4. SALES STRATEGIE/PLAN 2011 LONG TAIL Chris Anderson @edge_amsterdam
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  12. 12. SALES STRATEGIE/PLAN 2011 ESMEE IN 2011 ESMEE IN 2007
  13. 13. SALES STRATEGIE/PLAN 2011 @edge_amsterdam
  14. 14. SALES STRATEGIE/PLAN 2011 CREATIVE PROFESSIONALS / AGENCIES CREATIVE TALENT
  15. 15. SALES STRATEGIE/PLAN 2011 REASONS FOR CROWDSOURCING @edge_amsterdam
  16. 16. SALES STRATEGIE/PLAN 2011 PR, SHOW YOU ARE INNOVATIVE
  17. 17. SALES STRATEGIE/PLAN 2011 CREATIVE OUTPUT
  18. 18. SALES STRATEGIE/PLAN 2011 CONSUMER TRENDS
  19. 19. SALES STRATEGIE/PLAN 2011 DOWNSIDES OF CROWDSOURCING @edge_amsterdam
  20. 20. SALES STRATEGIE/PLAN 2011 QUALITY @edge_amsterdam
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  23. 23. SALES STRATEGIE/PLAN 2011 AMOUNT OF REVIEW WORK @edge_amsterdam
  24. 24. SALES STRATEGIE/PLAN 2011 AMOUNT OF REVIEW WORK
  25. 25. SALES STRATEGIE/PLAN 2011 ORIGINALITY @edge_amsterdam
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  32. 32. SALES STRATEGIE/PLAN 2011 WHEN DOES CROWDSOURCING WORK? Simple creative tasks (slogan, tastes) Good guidance of the process Clarity on Rules and ‘ What happens next ’ Take your crowd seriously! @edge_amsterdam
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  34. 34. SALES STRATEGIE/PLAN 2011 WHY ELITE SOURCING? @edge_amsterdam If you deal with creative issues (designs, creative concepts, campaigns) you need people who studied for it. It is a more efficient process and generates a higher quality.
  35. 35. SALES STRATEGIE/PLAN 2011 WHY YOUNG TALENT? @edge_amsterdam <ul><li>They have fresh and vivid visions and concept ideas. </li></ul><ul><li>They are not limited by agency rules </li></ul><ul><li>They are digital natives </li></ul><ul><li>They have new forms of communicating </li></ul><ul><li>Innovation starts on the edges of the road </li></ul>
  36. 36. SALES STRATEGIE/PLAN 2011
  37. 37. SALES STRATEGIE/PLAN 2011 WHY YOUNG TALENT?
  38. 38. SALES STRATEGIE/PLAN 2011 SO, WHAT IS THE FUTURE OF ADVERTISING? @edge_amsterdam
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  40. 40. SALES STRATEGIE/PLAN 2011 WHAT IS EDGE?
  41. 41. SALES STRATEGIE/PLAN 2011 <ul><li>&quot;The room had a Twitter feed, but 70% of the room didn’t know what Twitter was.” </li></ul><ul><li>Rob Schwartz, Chief Creative Officer TBWAChiat Day </li></ul>@edge_amsterdam
  42. 42. SALES STRATEGIE/PLAN 2011 THANK YOU! @edge_amsterdam

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