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Investor relations online


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a presentation I did for a corporate social media conference, October 2008

Published in: Economy & Finance, Business
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Investor relations online

  1. 1. talking to the markets with social media derek abdinor
  2. 3. investor relations a strategic management responsibility 2 way communication between the company and the financial community integrates enables contributes fair value finance communication marketing legal compliance
  3. 5. market communication clear communication = trust trust = confidence confidence = money Dr Bill Lutz Director: SEC’s Plain English Movement
  4. 6. talking to markets <ul><li>compliance </li></ul><ul><li>disclosure </li></ul><ul><li>communication </li></ul><ul><li>conversation? </li></ul>
  5. 7. analysts the people that matter most investor communications aimed here most cover blue chips –battle for attention and profile getting younger
  6. 8. dissemination blog/blogging policy RSS Social networks
  7. 11. Dissemination RSS
  8. 12. Dissemination Social networks
  9. 15. presence website as the first line monitor Poor customer response affects share price (Sinclair; Dell; Comcast)
  10. 17. in the flesh roadshows webcast/podcast Second Life
  11. 18. more dissemination Slideshare, Flickr!,YouTube Twitter networks
  12. 22. SEC <ul><li>Twitter, RSS, Social Networking </li></ul><ul><li>Website as primary source of disclosure </li></ul>
  13. 24. dealstream Brokers with CFDs blogs & comments chat forums Twitter Hello Peter
  14. 25. interactive data next generation of disclosure mashup financial data
  15. 26. brand 3
  16. 27. branding Nothing as naked as investing your money, or being paid to invest money Therefore: Investing Relations
  17. 28. derek abdinor [email_address]