Facebook And Twitter for Real Estate


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This is the Facebook and Twitter presentation presented to Stewart Title Denver.

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Facebook And Twitter for Real Estate

  1. 1. Expand Your Business With Facebook and Twitter Part 2 of the Social Media Series Stewart Title Presents: #resm
  2. 2. And Now a Word From Our Sponsor….. <ul><li>Excellent office coffee (my opinion) </li></ul><ul><li>Bathrooms around the corner </li></ul><ul><li>Wireless network available </li></ul><ul><li>Today’s Twitter hashtag is #resm (search.twitter.com) </li></ul><ul><li>Please let us know how we can make this session more valuable and ASK QUESTIONS! </li></ul>
  3. 3. The 5 Part Social Media Series <ul><li>Week 1 – Blogging Basics </li></ul><ul><li>Week 2 – Facebook and Twitter </li></ul><ul><li>Week 3 – LinkedIn </li></ul><ul><li>Week 4 – Advanced Blogging </li></ul><ul><li>Week 5 – Putting the Pieces Together and Other Topics </li></ul>
  4. 4. What’s a “Social Network?” <ul><li>“ Spaces on the Internet where users can create a profile and connect that profile to others to create a personal network” (Pew Research) </li></ul><ul><li>What’s your definition? </li></ul>
  5. 5. The Social Networking Survey <ul><li>Who’s currently using social networks? </li></ul><ul><li>What are you using? </li></ul>
  6. 7. Facebook and Twitter– More Tools in Your Toolbox http://www.flickr.com/photos/briansolis/2735401175/
  7. 8. A Few Numbers… <ul><li>Social network presence: </li></ul><ul><ul><li>57% ages 25-34 </li></ul></ul><ul><ul><li>30% ages 35-44 </li></ul></ul><ul><ul><li>19% ages 45-54 </li></ul></ul><ul><ul><li>10% ages 55-64 </li></ul></ul><ul><li>89% use social networks to keep in touch with friends and family. </li></ul><ul><li>50% have more than one profile. </li></ul>
  8. 9. Netiquette: Keeping Friends and Followers <ul><li>Goal: Connect and build relationships. </li></ul><ul><ul><li>Remember the SOCIAL </li></ul></ul><ul><li>Don’t go to a dinner party and just talk about yourself, how busy you are, and your listings. </li></ul><ul><li>Engage others, comments on profiles, contribute, post links and information of value. </li></ul>
  9. 10. Netiquette: Stay Relevant and Non-intrusive <ul><li>On Facebook, it’s ok to add information into your stream. </li></ul><ul><li>Be careful about what you push into other people’s area with events, group requests, and especially their mailbox. </li></ul><ul><li>Make sure they want it and it adds value. </li></ul><ul><li>Consider a fan page or group. </li></ul>
  10. 11. Netiquette: Breaking the Rules <ul><li>SPAM, yuck </li></ul><ul><li>“ Less About” You! </li></ul><ul><li>“ Remove from Friends” </li></ul>
  11. 12. What’s Going on With Facebook? <ul><li>Average Age: 26 </li></ul><ul><li>175 million users </li></ul><ul><li>Between June ‘08 and Jan ’09, </li></ul><ul><ul><li>276% growth in ages 35-54 </li></ul></ul><ul><ul><li>102% growth in ages 25-34 </li></ul></ul><ul><li>Rapid growth, making the shift to be more business oriented. </li></ul>
  12. 13. Facebook: A Couple Pointers <ul><li>The Terms of Service allow: </li></ul><ul><ul><li>One profile per user. </li></ul></ul><ul><ul><li>Profiles only for real people. </li></ul></ul><ul><ul><ul><li>Don’t brand around a personal profile and lose your connections, start a fan page! </li></ul></ul></ul>
  13. 14. What Makes a Facebook Profile? <ul><li>Your Name </li></ul><ul><li>Education </li></ul><ul><li>Picture </li></ul><ul><li>Work </li></ul><ul><li>Elevator Pitch </li></ul><ul><li>Photos </li></ul><ul><li>Basic Information </li></ul><ul><li>Videos </li></ul><ul><li>Personal Information </li></ul><ul><li>Other Stuff </li></ul><ul><li>Contact Information </li></ul>
  14. 15. Your Profile Picture <ul><li>From Profile Tab </li></ul><ul><li>View Photos of Me </li></ul><ul><li>Navigate through photos or go to Profile Pictures. </li></ul><ul><li>“ Change Profile Picture” to upload a new picture or select existing photo. </li></ul>
  15. 16. Elevator Pitch <ul><li>What do you want people to know about you? </li></ul>
  16. 17. Basic Information <ul><li>If you don’t include it, it doesn’t show! </li></ul><ul><ul><li>Sex: </li></ul></ul><ul><ul><li>Birthday: </li></ul></ul><ul><ul><li>Hometown: </li></ul></ul><ul><ul><li>Relationship Status: </li></ul></ul><ul><ul><li>Interest in: </li></ul></ul><ul><ul><li>Looking for: </li></ul></ul><ul><ul><li>Political Views: </li></ul></ul><ul><ul><li>Religious Views: </li></ul></ul><ul><ul><li>Website: </li></ul></ul><ul><ul><li>Current City: </li></ul></ul>
  17. 18. Personal Information <ul><li>Use good keywords! </li></ul><ul><ul><li>Activities: </li></ul></ul><ul><ul><li>Interests: </li></ul></ul><ul><ul><li>Favorite Music: </li></ul></ul><ul><ul><li>Favorite TV Shows: </li></ul></ul><ul><ul><li>Favorite Books: </li></ul></ul><ul><ul><li>Favorite Quotations </li></ul></ul><ul><ul><li>About Me: </li></ul></ul>
  18. 19. Contact Information <ul><li>Email(s): </li></ul><ul><li>Phone: </li></ul><ul><li>Address: </li></ul><ul><li>IM Screen Names: </li></ul><ul><li>Website(s): </li></ul>
  19. 20. Education and Work Information <ul><li>Grad Schools: </li></ul><ul><li>College: </li></ul><ul><li>High Schools: </li></ul><ul><li>Employer: </li></ul><ul><li>Position: </li></ul><ul><li>Location: </li></ul><ul><li>Description: </li></ul>
  20. 21. Photo Albums and Video <ul><li>Many ways to add. </li></ul><ul><li>From Profile, click on Photos. </li></ul><ul><li>Create an album or add to an existing one. </li></ul><ul><li>Check out privacy settings. </li></ul><ul><li>For video you can upload or record with built-in camera. </li></ul>
  21. 22. Facebook Profile Planner <ul><li>Take 10 minutes to complete planner and get your profile filled out. </li></ul><ul><li>Download planner template from: </li></ul><ul><ul><li>http://www.box.net/shared/g9hso04a5o </li></ul></ul>
  22. 23. Status Updates <ul><li>Top of your profile </li></ul><ul><li>What are you doing? </li></ul><ul><li>Stay connected. </li></ul>
  23. 24. Create Friends List <ul><li>Manage your contacts. </li></ul><ul><li>Create mailing lists. </li></ul><ul><li>Manage your privacy levels. </li></ul><ul><li>Click on the Friends tab at the top. </li></ul><ul><li>Make a New List. </li></ul><ul><li>Add to it now or whenever you invite a friend to connect or they invite you. </li></ul>
  24. 25. Privacy Management <ul><li>Network and Friend List Based. </li></ul><ul><li>Click Settings tab -> Privacy Settings -> Profile </li></ul><ul><li>Each profile component has a privacy setting. </li></ul>
  25. 26. Add Friends <ul><li>Upload contact file. </li></ul><ul><li>Import from email (Hotmail, Yahoo, Gmail). </li></ul><ul><li>Suggested contacts. </li></ul><ul><li>Search by name. </li></ul><ul><li>Connect from school groups. </li></ul>
  26. 27. Photos – Create an Album <ul><li>Sharing photos are a part of being social. </li></ul><ul><li>You can set privacy per album. </li></ul>
  27. 28. Photos – The In’s and Out’s of Tagging <ul><li>Tagging – a useful feature to identify people in a photo. </li></ul><ul><li>If those people are your Facebook connections, a hyperlink is created and is searchable. </li></ul><ul><li>Manage your photo tags. You can remove tags other people make of you. </li></ul>
  28. 29. Add Groups and Fan Pages <ul><li>Start by joining: </li></ul><ul><ul><li>Colorado Association of REALTORS® </li></ul></ul><ul><ul><li>National Association of REALTORS® </li></ul></ul><ul><ul><li>Colorado REALTORS® Using Social Media </li></ul></ul><ul><li>Find other groups on topics that interest you. </li></ul><ul><li>Join the conversation. </li></ul><ul><li>Connect with people in those groups. </li></ul>
  29. 30. Twitter: The Internet’s Watercooler <ul><li>It’s microblogging. </li></ul><ul><li>Instead of 250-250 WORDS, you get 140 characters. </li></ul><ul><li>Google finds content, Twitter allows you to keep up with real-time conversations. </li></ul>
  30. 31. The Twitter Starting Point <ul><li>Now What??? </li></ul>
  31. 33. Twitter: How You Communicate <ul><li>The “stream.” </li></ul><ul><li>The conversation of those you’re connected with. </li></ul><ul><li>Reply. </li></ul><ul><ul><li>Having a directed conversation in public. </li></ul></ul><ul><li>Direct Message (DM) </li></ul><ul><ul><li>Let’s chat in the corner. </li></ul></ul>
  32. 34. Twitter: It’s a Process <ul><li>Linger </li></ul><ul><li>Reply </li></ul><ul><li>Join the conversation </li></ul>
  33. 35. Twitter: Search and Trends <ul><li>Search and Trends </li></ul><ul><li>Follow the conversation </li></ul>
  34. 36. Twitter: Making the Connection <ul><li>Click on users name. </li></ul><ul><li>Chose to follow. </li></ul>
  35. 37. Twitter: Follow Relevant Content <ul><li>Hash Tag – Tagging a message to connect via a search. </li></ul><ul><li>Great way to connect, make these people part of your conversation. </li></ul>
  36. 38. Twitter: More Tools <ul><li>Simple platform but easy to add features. </li></ul><ul><li>Many third party tools, Google “Twitter tools” </li></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>TweetLater </li></ul></ul><ul><ul><li>Twhirl </li></ul></ul><ul><ul><li>Qwitter </li></ul></ul><ul><ul><li>Plug-ins to your blog </li></ul></ul><ul><ul><li>Many, many others! </li></ul></ul>
  37. 39. TweetDeck <ul><li>Organize stream, replies, DM, and search. </li></ul><ul><li>10 columns. </li></ul>
  38. 40. Twitter: How You Can Use It <ul><li>Yes, talk about yourself and be personable. </li></ul><ul><li>People want to connect with a person, not a business. </li></ul><ul><li>Mention new blog postings. </li></ul><ul><li>Connect to Facebook status. </li></ul>
  39. 41. Facebook and Twitter: Around the World in Two Hours <ul><li>What questions? </li></ul><ul><li>Tip of the iceberg. </li></ul><ul><li>More business applications to explore. </li></ul><ul><li>You have the tool, decide how you want to use it! </li></ul>
  40. 42. Contact Me <ul><ul><li>Derec Shuler (@derecshuler) </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http://DerecOnFacebook.com </li></ul></ul><ul><ul><li>http://DerecOnLinkedIn.com </li></ul></ul><ul><ul><li>(303) 847-4926 </li></ul></ul><ul><li>Brad Hanks (@bradhanks) </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li></presentation> </li></ul></ul>