www.visitashbourne.co.uk
Our Presentation
 Backcloth – Ashbourne is in a state of change
 The Partnership’s Structure, History and Projects
 Vis...
Continuing Change
Its Nature
Traffic
Retail Competition
Housing
The Ashbourne Partnership
Aims and Objectives:
Enhance Community Life for All
Promote Economic Diversity & Development
...
We want
Ashbourne
to be the Town and
District of choice to
live, work and visit.
The virtues of the Partnership
The motivation of Members
Access other funding sources not open to
local government
Esta...
Projects
Heritage Town Location Maps
Tour Guides
Town Entrance Signs
High Street Heroes
Reward Cards
Visit Ashbourne...
Vision for Ashbourne 2028
 Apocalyptic Vision
 Minimal Commercial Development
 Young People Leave
 Town’s setting lost...
The Aspirational Vision
 Business Park at core of strategy
 Young people stay
 Housing in context
 Mitigated out of to...
The Economic Drivers
Employment
Retail Offering
Visitor Spend
Employment
Central to strategy
Protect and promote
The Airfield Business Park
Increased footfall leads to
profit….
to investment in the
shopping and leisure
experience…
and so to more footfall.
What brings in footfall?
A variety of shopping
Give the consumers what they want
Awareness of leisure opportunities
De...
The Virtuous spiral
Benefits of an Oversight Group
 Harness the enthusiasm for the town’s wellbeing
 Channel that enthusiasm into a focused ...
CIC Strategy
Asset Base
Income Generation
Possible Agenda
 Counter negative effects of Waterside and online
shopping on town centre
 Encourage pedestrian friendly...
Future Projects
Park
Henmore Walk
Civic Square
Affordable Housing
CIC Management
Operational
Supervisory
Thank you
www.visitashbourne.co.uk
Ashbourne Partnership Presentation - July 2014
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Ashbourne Partnership Presentation - July 2014

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Ashbourne Partnership Presentation - July 2014

  1. 1. www.visitashbourne.co.uk
  2. 2. Our Presentation  Backcloth – Ashbourne is in a state of change  The Partnership’s Structure, History and Projects  Visions for Ashbourne 2028  How to convert Vision into Reality
  3. 3. Continuing Change Its Nature Traffic Retail Competition Housing
  4. 4. The Ashbourne Partnership Aims and Objectives: Enhance Community Life for All Promote Economic Diversity & Development Improve Local Employment Opportunities Support Development of Sustainable Tourism Create Financial Stability for the Partnership
  5. 5. We want Ashbourne to be the Town and District of choice to live, work and visit.
  6. 6. The virtues of the Partnership The motivation of Members Access other funding sources not open to local government Established project management experience • Focus on long term projects
  7. 7. Projects Heritage Town Location Maps Tour Guides Town Entrance Signs High Street Heroes Reward Cards Visit Ashbourne website Christmas Leaflet Our Ashbourne website – History and architecture of our town. Park – new woodland area and still working with Dales for renovation
  8. 8. Vision for Ashbourne 2028  Apocalyptic Vision  Minimal Commercial Development  Young People Leave  Town’s setting lost through housing  Out of town retail competition expands  No traffic management solutions  Independent retailers given up RESULT – Ghost town
  9. 9. The Aspirational Vision  Business Park at core of strategy  Young people stay  Housing in context  Mitigated out of town retail impact  Traffic issues resolved RESULT – Thriving Valued Town
  10. 10. The Economic Drivers Employment Retail Offering Visitor Spend
  11. 11. Employment Central to strategy Protect and promote The Airfield Business Park
  12. 12. Increased footfall leads to profit…. to investment in the shopping and leisure experience… and so to more footfall.
  13. 13. What brings in footfall? A variety of shopping Give the consumers what they want Awareness of leisure opportunities Demographics Employment Base
  14. 14. The Virtuous spiral
  15. 15. Benefits of an Oversight Group  Harness the enthusiasm for the town’s wellbeing  Channel that enthusiasm into a focused voice  Ensure the town gets it own pound of flesh from new development
  16. 16. CIC Strategy Asset Base Income Generation
  17. 17. Possible Agenda  Counter negative effects of Waterside and online shopping on town centre  Encourage pedestrian friendly areas  Develop the town’s own marketing  Regional marketing  Oversight of fulfilment of 106 conditions  Traffic management research
  18. 18. Future Projects Park Henmore Walk Civic Square Affordable Housing
  19. 19. CIC Management Operational Supervisory
  20. 20. Thank you www.visitashbourne.co.uk

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