DePaul Marketing Advisory Council (MAC) - interviewing (lynn hazan)
Interviewing to Win a Job Offer 1 June 2012 Lynn Hazan
Repeat after me…If you look like…Walk like…Talk like…Sound like… The more duck-like you are, the better your chances of success!
What is the purpose of an interview? The interview is between you, the interviewer, and the company.• 3 R’s: Resume, Rapport and Relationship• Determine candidate’s fit for job• Determine job’s fit for candidate• Connect with corporate culture• Progress to next steps to get hired
What is your Unique Selling Point?• What makes you unique?• What makes you special?• What’s your story? ?• Create an “Elevator Speech”• 30-60 second speech about why employer ? should hire you• Make it interesting!
Before the interview: Research the company1. Use the web and social media tools2. Look for recent articles3. Check out their competition4. What is company known for?5. What is their culture? How do you fit?
Interviewing Dos and Don’tsDo: Don’t: – Arrive on time – Don’t Lie! – Establish rapport – Oversell yourself – Demonstrate by work and – Undersell yourself deed your fit for the job – Be haughty or arrogant – Bring extra resumes & – Be too casual samples – Go to an interview – Show enthusiasm hungry – send thank you note or email within 24 hours
Proper Interview Behavior• should be a two-sided conversation – Be actively engaged & ask probing questions – Yes/No answers = Conversation Killers – Be aware of dialog cues / turn-taking• Pitch, tone, speed, and word choice• Portfolios – examples give your work context• “Wow!” project to dazzle employers back
Storytelling at its BestFrame the Process:1. Problem or need2. Opportunity or challenge3. Strategies and tactics4. Results5. What you did with results 8