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SoLoMo Tactics for Brands and Bloggers_Kenya wordcamp 2012 adeola kayode

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SoLoMo Tactics for Brands and Bloggers_Kenya wordcamp 2012 adeola kayode

  1. 1. 2012 Wordcamp Kenya SoLoMo Tactics forBrands and Bloggers @delola
  2. 2. Mimi ni nani (Who am I?) Inbound Marketing Certified Proessional Brand Strategy Consulting APCON, NIPR Internet + Digital Marketing www.adeolakayode.com @delola
  3. 3. Vs.
  4. 4. Why?
  5. 5. SoLoMo isn’t a sexy word, is it?
  6. 6.  Social has become the no. 1 actvity on the internet The relevence of Search and Social Increasingly relevant source of Traffic 125% higher conversion rate It is no longer word of mouth Google+ in search results
  7. 7. • 1 in 5 search queries has local intent• Local is important to Google – SERP and Ads• 80% of mobile users prefer relevant ads,CTAs• 70% of all mobile searches result in action within one hour
  8. 8. • Because of the challenge of electricity, the PC might never get to where mobile hones are• Socialbakers announced that the majority of Facebook users (57%)• 1/5 of all Google searches are performed from mobile devices• 55% of Twitter users accessing the platform via smartphones or tablets
  9. 9. Why?
  10. 10. TRAFFIC
  11. 11. What does these mean forbloggers and brands?
  12. 12. 6 lessons on Integration
  13. 13. 1. Define your business model
  14. 14. 2. Content is the future of online marketing
  15. 15.  Text Aricle Ebooks Videos Podcasts Infographics Just understand your keywords
  16. 16. • Google keyword research tool• Wordtracker• Keywordspy
  17. 17. 70% of the linkssearch usersclick on are organic. 75% of users never scroll past the first page of search results.
  18. 18. • Keywords - writing for traffic and money
  19. 19. People connected to socialmedia have a powerfulvoice, their voices haveimpact, they are changingexpectations - they arechanging the perception ofother people.
  20. 20. 3. Design: Reponsive or mobile?
  21. 21. 74% of people using smartphones or tablets to browse the internet will wait only five seconds for a web page to load on their mobile device before abandoning the site.
  22. 22. 74% of people using smartphones or tablets to browse the internet will wait only five seconds for a web page to load on their mobile device before abandoning the site – won’t an app option work for them?
  23. 23. 3. Solve problems not technology
  24. 24. 4. Geo-targeting: Leverage search
  25. 25. Keywords Paid Local Search Search Paid SearchLocalSearchOrganicSearch
  26. 26.  Google Places Google maps
  27. 27. 5. Leverage Group-buying/Coupon
  28. 28. Since every search haslocal intent.Deliver amazing deals toyour target audience.
  29. 29. 6. AnalyticsWhat you can’t measure,you can’t manage
  30. 30. Adeola Kayode +2348063288584 www.adeolakayode.comdeola@teleios-consulting.com deolakayode@gmail.com @delola Skype: deola.kayode BB Pin: 2718DE41
  31. 31. Thank you!

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