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Social Media, my Business and IInternet Marketing for Entrepreneurs Lecture @ Enterprise Development Center, Pan African University 7/05/2011 Adeola Kayode @delola www.adeolakayode.com
“Copyleft”All wrongs reserved.Among competitors in themarketplace you need to think like achess player… every move counts.Between a business and itscommunication is a thin line;I walk that line everyday. www.adeolakayode.com deola.kayode fb.com/deola.kayode @Delola firstname.lastname@example.org
Technology has ensuredthat everyone is a potentialjournalist... They have thepower to impact peopleand brands
The rules of the game has changed Welcome to the Word of Mouse generation
They are telling anyone who cares to listen about… EMPLOYEES COMPETITORS CUSTOMERS CONSUMERS Exploitation CITIZENS CLIENTS……are quietly fighting back.They now have the power toinfluence their peers than everbefore. and great product (if you have one)
Online social media isnot more a distraction;it has shifted the waybusinesses communicate.
More and more companiesapplicants are looking to lookto online job websites andforums for recruitment … JOBS!!! jobs4naija.com Joblistnigeria.com
In a fashion uncharacteristic ofthe Nigerian market, an onlinejob portal reportedly securedventure funding. Gists say itsabout $1 million.
It has given smallbusinesses the powerfor MASSIVE results
George Wright the VicePresident (marketing) ofBlendtec, a company in Utahdecided built a campaignabout their cornerstoneproduct, Total Blender. *(a high performance blender used in restaurants, coffee shops and other commercial concerns).
The total cost of startingwas about $50 (being costof a lab coat, six-pack ofcoke, a rake, and a domainname). He got the CEOand recorded him blendingunusual things and postedthe videos online.
The result was astonishing;blending an iPhone was its mostpopular video with 5.2 millionviews on YouTube alone in thefirst year ... media estimation ofthe resultant effect is estimated at$40 million. As of now, YouTube has 58 million views. Total Will it Blend views are 101 million. They have 150,000 subscribers. Sales have increased 7 times over since the campaign. The sales have grown in commercial products as well. Brand awareness has grown. Traditional media picks up on it without Blendtec paying (National TV, local media, blogs, Newspaper, you name it.)
Social MediaSocial media is media designed tobe disseminated through socialinteraction, created using highlyaccessible and scalable publishingtechniques.Blogs, micro-blogging, socialnetworking, video/file sharing,wikis, social bookmarking,community sites and more
Your website and social mediaYour website should be thecentral component of yourinternet marketing strategyIf your website needs work,best to sort this out first beforegetting serious about socialmedia marketing.
Offline Blog marketing / Twitter promos Collateral / Facebook stationery Media releases LinkedIn Your Website: Social Online video/bookmarking The Centerpoint Youtube channel of all virtual Content sharing Search engine optimisation activities sites – Flickr, Slideshare etc Search engine marketing (pay Email Marketing per click) Email signature Podcasts blocks Online forums RSS posts
Lead generation…Drive traffic to your website orlanding page…the money is inthe list.
Number of Number of telephone lines in telephone lines in 2001… 450,000 90.5 2011… million…Nigeria remains the fastest growing telecommunications market for phones in the world
As of today, GTBank is theleading brand in socialmedia engagement inNigeria, and that is myopinion. Any other ideas?They were recentlyrecognized as the mostcustomer focused bank inNigeria (Corporate andretail).* *(KPMG, Banking Industry Customer Satisfaction Survey, June 2010)
With service as a keyproposition, they havesucceeded in buildingbridges using a variety ofmeans including socialmedia, in reaching theirtarget audience.
They have… GTBank Fan page on GTBank Interactive website. Facebook – 94,453 fans
They have… GTBank 10 videos On twitter - 1,259 on followers
They are… Only bank listed One of the top Owners of one of the few among the top 10 spenders in Print multimedia magazines invisited Nigerian websites Advertising Nigeria - GTBank E - zine by Nigerians