Social media , my business and i


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Social media , my business and i

  1. 1. Social Media, my Business and IInternet Marketing for Entrepreneurs Lecture @ Enterprise Development Center, Pan African University 7/05/2011 Adeola Kayode @delola
  2. 2. “Copyleft”All wrongs reserved.Among competitors in themarketplace you need to think like achess player… every move counts.Between a business and itscommunication is a thin line;I walk that line everyday. deola.kayode @Delola
  3. 3. Everyone istalking about it ,should I?
  4. 4. ... and El-Rufaitweeted!!
  5. 5. Technology has ensuredthat everyone is a potentialjournalist... They have thepower to impact peopleand brands
  6. 6. The rules of the game has changed Welcome to the Word of Mouse generation
  7. 7. They are telling anyone who cares to listen about… EMPLOYEES COMPETITORS CUSTOMERS CONSUMERS Exploitation CITIZENS CLIENTS……are quietly fighting back.They now have the power toinfluence their peers than everbefore. and great product (if you have one)
  8. 8. Online social media isnot more a distraction;it has shifted the waybusinesses communicate.
  9. 9. More and more companiesapplicants are looking to lookto online job websites andforums for recruitment … JOBS!!!
  10. 10. In a fashion uncharacteristic ofthe Nigerian market, an onlinejob portal reportedly securedventure funding. Gists say itsabout $1 million.
  11. 11. It has given smallbusinesses the powerfor MASSIVE results
  12. 12. George Wright the VicePresident (marketing) ofBlendtec, a company in Utahdecided built a campaignabout their cornerstoneproduct, Total Blender. *(a high performance blender used in restaurants, coffee shops and other commercial concerns).
  13. 13. The total cost of startingwas about $50 (being costof a lab coat, six-pack ofcoke, a rake, and a domainname). He got the CEOand recorded him blendingunusual things and postedthe videos online.
  14. 14. The result was astonishing;blending an iPhone was its mostpopular video with 5.2 millionviews on YouTube alone in thefirst year ... media estimation ofthe resultant effect is estimated at$40 million. As of now,  YouTube has 58 million views.  Total Will it Blend views are 101 million.  They have 150,000 subscribers.  Sales have increased 7 times over since the campaign.  The sales have grown in commercial products as well.  Brand awareness has grown.  Traditional media picks up on it without Blendtec paying (National TV, local media, blogs, Newspaper, you name it.)
  15. 15. Social MediaSocial media is media designed tobe disseminated through socialinteraction, created using highlyaccessible and scalable publishingtechniques.Blogs, micro-blogging, socialnetworking, video/file sharing,wikis, social bookmarking,community sites and more
  16. 16. Your website and social mediaYour website should be thecentral component of yourinternet marketing strategyIf your website needs work,best to sort this out first beforegetting serious about socialmedia marketing.
  17. 17. Offline Blog marketing / Twitter promos Collateral / Facebook stationery Media releases LinkedIn Your Website: Social Online video/bookmarking The Centerpoint Youtube channel of all virtual Content sharing Search engine optimisation activities sites – Flickr, Slideshare etc Search engine marketing (pay Email Marketing per click) Email signature Podcasts blocks Online forums RSS posts
  18. 18. Lead generation…Drive traffic to your website orlanding page…the money is inthe list.
  19. 19. Number of Number of telephone lines in telephone lines in 2001… 450,000 90.5 2011… million…Nigeria remains the fastest growing telecommunications market for phones in the world
  20. 20. Mobile Marketing has changed
  21. 21. Social Media is now a majorconsideration in BrandStrategy, ReputationManagement, Public Relations,Marketing, Human Resource,Advertising and Research
  22. 22. BRAND 5,155 179,108 fans 2,036 Tweets 14 videos 4,135 followers 13,083 views 772,517 346,730 fans 6,391 Tweets 4 videos 26,580 followers 2,749 views 3,672 21,432 fans 15,365 tweets 938 videos 28,171followers 99,222 views 22,063 21,854(MTN Project 994 tweets 135 videos fame) 17,192(MTN loaded) 7,166 followers 169,252 views 441 21,854 fans Honorable mention: Always – 120,165
  23. 23. Top 5 Nigerian ▀ Always 110,843 followersBrands onFacebook ▀ GTBank 173, 046 followers ▀ MTN 22550 followers ▀ The BeatFM 323,396 followers ▀ Samsung 22950 followers
  24. 24. Case Study: GTBank
  25. 25. As of today, GTBank is theleading brand in socialmedia engagement inNigeria, and that is myopinion. Any other ideas?They were recentlyrecognized as the mostcustomer focused bank inNigeria (Corporate andretail).* *(KPMG, Banking Industry Customer Satisfaction Survey, June 2010)
  26. 26. With service as a keyproposition, they havesucceeded in buildingbridges using a variety ofmeans including socialmedia, in reaching theirtarget audience.
  27. 27. They have… GTBank Fan page on GTBank Interactive website. Facebook – 94,453 fans
  28. 28. They have… GTBank 10 videos On twitter - 1,259 on followers
  29. 29. They are… Only bank listed One of the top Owners of one of the few among the top 10 spenders in Print multimedia magazines invisited Nigerian websites Advertising Nigeria - GTBank E - zine by Nigerians
  30. 30. Rules ofSocial MediaEngagement
  31. 31. Have a clearCommunicationStrategy
  32. 32. Develop a social mediapolicy for youremployees not snooparound them.… they still use itanyway. Just turn theminto ambassadors.
  33. 33. Integrate traditionaland digital media.
  34. 34. Changing Consumerpsychographics willdemand you makeadjustments
  35. 35. Identify and profile yourpotential customers
  36. 36. Don’t thinkoutside the box…… there is no box!
  37. 37. Get CreativeDon’t just create products,satisfy human needs in acreative and comfortable way byunderstanding how they we live.
  38. 38. Getpersonal:
  39. 39. If your business is aboutreaching out to people, then letyour brand be human.Share, link, communicate(extend customer service frombored officers andautoresponders)
  40. 40. Go join the conversationIf your target audienceare talking about you,why not join the gist.
  41. 41. Go viral Get others to tell your story – give them something to talk about.You cant just say it. You have to getothers to say it to other people- James Foley, Group VP Global Marketing (FORD)
  42. 42. RelinquishOwnershipCreate opportunitiesfor customers to ownthe brand
  43. 43. Measure andControl
  44. 44. Learn.Unlearn.RelearnIn a rapidly changing world,your ability to measure andcontrol your initiative will takeyou far…
  45. 45. Your customers now haveless time to decide +more choices to makefrom.They can even afford notto see you to make abuying decision
  46. 46. The way you respond tothese changes candetermine the future ofyour brand.